• Journal of Venture Innovation
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• v.3 no.1
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• pp.101-115
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• 2020

In the era of the 4th Industrial Revolution customers living began to come out, not inside the purchase funnel. Due to the diversity of product selection and the increase in digital channels, the way customers search for information and purchase it is changing innovatively. So, the customer journey in the digital age is much more complicated than the traditional funnel model suggests. Unlike many previous studies, this study was conducted for 1,200 customers in four product groups of fashion, automobile, cosmetics, and online shopping malls. As a result of the study, we investigated how digital self-efficacy plays a role in purchasing in a series of processes in which digital experience affects customer satisfaction and finally affects purchase. As a theoretical implication, as a result of introducing and testing digital self efficacy as moderated mediation effect. the digital self-efficacy between customer satisfaction and customer loyalty were determined to play a moderated mediation effect role. As a practical implication, it was necessary to actively utilize digital marketing for customers with high digital self-efficacy, but it was suggested that customers with low digital self-efficacy need to be careful about digital marketing fatigue.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.235-245
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• 2017

This study aimed to identify the convergence relationships among nutrition knowledge, health beliefs, diet self-efficacy, and diet management behaviors among Sri Lankans with hypertension (HTN). 91 adults diagnosed with HTN for more than one year participated in this study. A set of interviewer-administered questionnaire was used to assess general characteristics, nutrition knowledge, health beliefs, diet self-efficacy, and diet management behaviors. A stepwise multiple regression analysis was conducted to identify the factors that might influence diet management behaviors. There were statistically significant positive correlations between nutrition knowledge (r=0.26, p=.013), health beliefs (r=0.35, p=.001), diet self-efficacy (r=0.34, p=.001) and HTN diet management behaviors. Three variables, nutrition knowledge, health beliefs, and diet self-efficacy, explained 19.9% of the variance in HTN diet management behaviors (F=8.36, p=.001). Diet self-efficacy was the most significant influencing factor (${\beta}=.29$, t=2.75, p=.007), followed by nutrition knowledge (${\beta}=.25$, t=2.50, p=.014). The findings of this study can be used as valuable data for developing effective interventions to improve diet management behaviors of persons with HTN.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.27-33
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• 2012

The purpose of this research is to investigate the effects of Lubric Learning Strategy Program, to solve problems of the Middle School Students' learning, on learning motivation, self-efficacy and self-regulation. The objects of this investigation was 60 students sampled from the first, second and third year students of Y Middle school in Seoul, which was divided equally -30 students each- into experimental group and control group. The progress covered 10 weeks period, a hour and half every week on Tuesdays and Thursdays. The conclusion derived from the results and discussion is as follows: First, the learning motivation of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. It showed positive changes in all suborn ate variables such as class motivation, continuing motivation, intrinsic motivation, and extrinsic motivation. Second, the self-efficacy of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. These results showed positive changes in subordinate variables such as preference level to subjects and self-control efficacy, though did not show notable changes in confidence area. However as confidence area doesn't really matter in total score, Lubric Learning Strategy Program is considered to have good influence in self-efficacy. Third, the self-regulation of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. It showed positive changes in all subordinate variables such as self-control mode and inhibitory will mode. Fourth, the use on learning strategy of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. These results showed positive changes in subordinate variables such as rehearsal, elaboration, organization and inspection, though did not show notable changes in schedule and control area. However, as the total score of use on learning strategy has changed prominently, Lubric Learning Strategy Program is considered to have good influence in use of learning strategy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7160-7169
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• 2014

This study examined the relationship of academic failure tolerance, academic self-efficacy and academic achievement of nursing students. The data was obtained from August 27 to September 17. The participants were 198 students in a university in D city. The data was analyzed using descriptive statistics, Pearson correlation coefficients and multiple regression. A positive correlation was observed between all the variables. The factor that significantly affected academic achievement was academic self-efficacy, which explained 7.5% of the variances. The subdomain of the academic failure tolerance affecting academic achievement was found to be the behavior, which explained 8.0% of variances. The subdomains of academic self-efficacy affecting the academic achievement was the self-regulatory efficacy. This factor explained 15.4% of the variances. This study suggests that it is necessary to enhance the academic failure tolerance and academic self-efficacy for the learning achievement and working performance of nursing students.

• Journal of the Korea Convergence Society
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• v.9 no.6
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• pp.365-372
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• 2018

This study was conducted to investigate the influence of nursing professional value and career decision self efficacy on senior nursing students' job seeking stress. Subjects were 225 senior nursing students. Data were analyzed using descriptive statistics, Pearson's Correlation Coefficient, multiple regression with SPSS/WIN 22.0. As a result, There was significant positive correlation between nursing professional value and career decision self efficacy and negative correlation between and job seeking stress. Career decision self efficacy was significant factor predicting job seeking stress and accounted for 18% of the variance. Therefore, it is necessary to develop strategies for enhancing career decision self efficacy in order to reduce job seeking stress in senior nursing students.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.229-236
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• 2007

지식검색서비스의 사용자들이 많아지면서 정보를 획득하고 전파하는 새로운 방법으로 각광받고 있고 많은 연구가 진행되었다. 그러나 기존의 연구는 단순히 사용자의 만족도에 관한 연구가 대부분이었다. 본 연구에서는 기존의 사용자 만족도에 관한 연구와 더불어 개인이 느끼는 자신의 컴퓨터 활용능력에 따라 지식검색서비스에 대한 만족도가 상이할 것이라는 가정 하에 연구를 진행하였다. 연구결과 만족도에 정보 품질과 서비스 품질, 재미, 웹 사이트 신뢰도가 만족도에 영향을 미치는 것으로 나타났고, 조절 변수로 사용한 자기 효능감은 서비스 품질에 대해서만 조절 효과를 가지고 있음을 확인하였다. 이는 자기 효능감은 정보품질과 재미, 웹 사이트 신뢰도에는 영향을 미치지 않는 것으로 볼 수 있다. 이 연구를 통해서 앞으로 지식검색서비스 사용자 만족도에 대한 연구들이 더욱 활발히 진행되고 사용자들을 유인할 수 있는 컨텐츠의 개발에 도움이 되고 사용자들의 손쉬운 정보 공유와 활용에 더 큰 역할을 할 수 있게 되기를 기대한다.

• Journal of the Korean Applied Science and Technology
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• v.35 no.1
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• pp.306-315
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• 2018

The purpose of this study was to investigate the effects of football talents program on body composition, fitness, self-control and self-efficacy in elementary school students The subjects were eighty males students volunteers, composed of the lower group (n=40; 1-3th grade) and senior group (n=40; 4-6th grade). The test data were analyzed by paired t-test, independent t-test and two-way repeated measures ANOVA. The alpha level of p<0.05 was set for all tests of significance. The results of the study in the both group were as follows; The muscle mass in the body composition had significantly increased, and there was a significant difference between groups. Body fat mass had significantly decreased. Fitness(cardiorespiratory endurance, muscular strength, flexibility, power and agility) had significantly increased, cardiorespiratory endurance, muscular strength, and power was a significant difference between groups. Self-control and self-efficacy had increased significantly in both groups. Therefore, the football talents program had a positive effects on body composition and physical fitness levels of elementary school students. And it seems to be effective in increasing self-control and self-efficacy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.524-530
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• 2017

There has recently been increased recognition of the significance of internal marketing activity towards hospitals; however, few studies have investigated internal marketing towards hospitals. Therefore, this study was conducted to examine the impacts of internal marketing and service orientation on hospital image and to focus on the moderating effect of self-efficacy. The main results were as follows. First, empowerment, education training, and leadership of internal marketing positively affect service orientation, with leadership having the greatest influence. Conversely, internal communication and reward do not affect service orientation. Second, service orientation positively affects hospital image, indicating that an influencing relationship between the two factors is formed. Third, the moderating effects of self-efficacy towards the relationship between internal marketing and service orientation is not significant an alpha level of 0.05. However, overall internal marketing in the high group of self-efficacy has a greater effect on service orientation than that in the low group. Thus, the managers should enhance internal marketing and service orientation to increase hospital image, and motivate employees to have self-efficacy.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.89-99
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• 2019

This study was conducted to examine the mediating effects of social anxiety and academic self-efficacy in the relationship between adolescent covert narcissism and school life adaptation. The subjects were 423 middle school and high school students. The results of this study are as follows: First, covert narcissistic personality tendency had a negative correlation with school life adaptation(r=-.51, p<.01). Covert narcissism had significant positive correlation with social anxiety(r=.70, p<.01) but had negative correlation with academic self-efficacy(r=-.39, p<.01). Social anxiety showed a significant negative correlation with school life adaptation(r=-.50, p<.01), academic self-efficacy had a positive correlation with school life adaptation(r=.63, p<.01), and social anxiety had a negative correlation with academic self-efficacy(r=-.51, p<.01). Second, as a result of verifying the mediating effects of social anxiety and academic self-efficacy, academic self-efficacy has mediating effects on the relationship between covert narcissism and school life adaptation(${\beta}=.41$, p<.001), and social anxiety has no mediating effect on school life adaptation(${\beta}=-.05$, p<.001). The results of this study suggest that If adolescents with covert narcissism have difficulties in adapting to school life, increasing academic self-efficacy, especially self-control efficacy and self-confidence, may be helpful to improve adolescents' adaptation to school life.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.71-81
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• 2016

The purpose of this study was to investigate the effect of ethical leadership on employees' behaviors (deviant behavior and personal initiative) and to explore the moderating roles of self-efficacy and trust in leader in the relationship between ethical leadership and employees' behaviors. This study developed four hypotheses and tested them using regression and hierarchical regression analyses. The results showed that the negative relationship between ethical leadership and deviant behavior and the positive relationship between ethical leadership and personal initiative were statistically supported. And this study found that self-efficacy and trust in leader played moderating roles in the relationship between ethical leadership and employees' behaviors. Based on the findings of the study, this study presented managerial implications and suggestions for future studies.