• Journal of Digital Contents Society
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• v.16 no.4
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• pp.503-512
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• 2015

The purpose of this study is to examine facebook users' self-presentation on facebook in terms of narcissism and the relationship of narcissistic self-presentation and variables of self-esteem, using patterns, and information types. The results showed that facebook users' self-presentation were not likely to be narcissistic. In self-presenting on facebook users were likely to be exhibition but they are not likely to be ingratiating and competent. And this study failed to support the association of narcissistic self-presentation and self-esteem. But results suggested that facebook using patterns including frequency and period of use affected narcissistic self-presentation. Finally, profile information, but not posting information was correlated with narcissistic self-presentation.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.177-191
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• 2020

This study examines the effect of the self-overviewing attributes derived from agency problem on the cost behavior in franchise industry. To solve the research problem, we developed the proxies for self-overviewing attributes of domestic franchise CEO and used Anderson et al. (2003)'s cost behavior model to test hypothesis. Moreover, we grouped the self-overviewing variables for additional test. We find that operating costs are more sticky for firms which present higher CEO's self-overviewing attributes in franchise industry. Second, we find that the greater the self-overviewing tendency, more strengthened cost stickiness when sales decrease. This study is meaningful in that we developed proxies for self-overviewing propensity, such as the hypodermic behaviors of franchise CEO, which have not been performed in previous studies, to enhance future studies of franchise CEO. Futhermore, we empirically provide the effects of CEO's self-overviewing attributes on the operating costs behaviors, suggesting useful information to franchise stakeholders such as prospective start-ups, franchisee and investors.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.11-16
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• 2024

Recently, the health-pleasure trend, which means enjoying health care through exercise or diet and certifying it on SNS is spreading to the MZ generation. This study examined the effect of personality traits on SNS upload behavior and subjective well-being related to health care. As a result, 1) parallel comparison and narcissism had a positive effect on the SNS upload attitude and intention, and the downward comparison had a negative effect on both SNS upload variable. Self-esteem had a positive effect only on the attitude of uploading SNS. Next, 2) self-esteem had a positive effect on both subjective well-being, while narcissism had a negative effect on stress, and parallel comparisons had a positive effect on life satisfaction. In other words, it was confirmed that comparisons with similar people had a positive effect on SNS upload behavior and their subjective well-being, while health care for self-show or recognition of others had a negative effect on their subjective well-being. The results of this study should be actively reflected not only for the marketing market but also for a media and cultural environment in which the MZ generation can lead a healthy life.

• Korean Journal of Human Ecology
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• v.18 no.3
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• pp.705-717
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• 2009

본 연구의 목적은 미국 여대생의 자의식, 물질주의성향, 충동구매와 과시적 소비성향간의 관계에 관하여 조사하는데 있다. 상징적 자기완성이론을 이론적 근거로 하여 가설을 설계하였으며, 설문지 조사법을 이용하여 자료를 수집하였다. 편의표본추출법을 적용하여 미국 중서부지역의 한 대학교의 여대생 315명을 연구대상으로 설문조사를 하였으며, 최종적으로 296명의 응답을 연구결과분석에 이용하였다. Stepwise 회귀분석을 통한 분석 결과 공적 자의식은 물질주의성향과 충동구매성향 및 과시소비성향에 정적 영향을 미치는 것으로 나타났으며, 사적 자의식은 과시소비성향에 부적 영향을 미치는 것으로 나타났다. 또한, 단순회귀분석을 통한 분석 결과 물질주의성향과 충동구매성향 및 과시적 소비 성향 간에 정적인 관계가 있는 것으로 나타났다. 본 연구는 자의식, 물질주의성향, 충동구매와 과시소비 성향간의 관계 메커니즘을 증명해 보임으로써, 사회 심리학적 소비자 행동연구에 이론적 틀을 제시하였다. 또한, 본 연구결과는 미국 여대생을 표적 시장으로 하는 기업이 표적소비자의 소비행동과 심리를 이해하는데 중요한 자료로 이용될 것으로 기대된다.

• The Korean Publising Journal, Monthly
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• s.144
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• pp.11-11
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• 1994

갖가지의 목소리로 쏟아놓은 다양한 이야기들이 서로 얼키고 설켜서 다채로운 구도와 색깔로 이루어진 한폭의 커다란 그림을 이루고 있다. 이 그림의 재료는 다양하다. 따뜻한 추억, 치열함, 그리움, 기쁨, 보람, 고마움, 그런 것들과 함께 회한, 원망, 딱한 자기과시까지 끼어들어 강렬한 형상의 모자이크를 이룬다.

• The Korean Publising Journal, Monthly
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• s.170
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• pp.48-48
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• 1995

기증본의 진짜 매력은 자신이 직접 기증의 수혜자가 되는 데 있다. 그러나 기증본에서 느꼈던 저자의 후의도 순진한 옛말이 돼버린 성싶다. 책이 워낙 흔해진 세상이니 자기과시와 홍보의 차원에서 책을 '뿌리는' 일들이 점점 빈번해지고, 따라서 기증본을 받는 감흥도 많이 엷어진 것이 사실이다. 바야흐로 기증본 공해시대가 온 것일까.

• Korean Journal of Forensic Psychology
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• v.12 no.3
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• pp.279-300
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• 2021

The study explored the association between narcissism and sexual dating violence, and how ambivalent sexism affects the relation. Additionally, this study investigated if there exists gender difference in the relations between factors of narcissism and sexual dating violence, and the mediating effects of ambivalent sexism. Based on 200 participants(100 males and 100 females), the mediation effect of ambivalent sexism on the relation between narcissism and sexual dating violence was examined. For male participants, the mediation effect of hostile sexism on the relation between narcissism and sexual dating violence was significant, whereas for female participants the mediation effect of benevolent sexism on the relation between narcissism and sexual dating violence was significant. Different patterns were evident regarding the associations between factors of narcissism and sexual dating violence. For males, the more with exhibitionism and entitlement, the more with hostile sexism, and the more with sexual dating violence. For females, the more with exhibitionism, entitlement, and self-sufficiency, the more with benevolent sexism, and the more with sexual dating violence. The study revealed that the mediation effect of ambivalent sexism between narcissism and sexual dating violence differed by gender and by factors of narcissism. Finally, preventions measures for sexual dating violence were discussed.

• Venture DIGEST
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• s.74
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• pp.10-11
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• 2005

디지털도어락의 대명사가 되어버린 게이트맨 시리즈. 그 화려한 성공을 이끈 아이레보의 하재홍 대표는 운명처럼 사업가의 길에 뛰어들어 오늘의 명성을 일구어 냈다. 세계를 무대로 최강자의 면모를 과시하고 있는 하대표의 성공스토리 속에는 끊임없는 도전과 자기극복, 윤리경영이라는 키워드가 담겨 있다.

• 가정의 벗
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• v.37 no.2 s.426
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• pp.22-23
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• 2004

암컷에게 잘 보이고 싶은 수컷의 본능처럼 남성에게도 여성에게 자기의 영역을 과시하고 싶은 강한 욕구가 있다. 이런 끊임없는 도전들은 인류 문명을 발전시켜 온 원동력이 되었다. 그래서 가끔은 안정보다 미래를 생각하고 여성이 보기엔 지나치다 싶은 행동도 하게 된다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.283-290
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• 2023

This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.