• 제목/요약/키워드: 일치성

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An Extension of Mortality for Oldest-Old Age in Korea (우리나라의 초고령 사망률의 확장에 대한 연구)

  • Kim, Seong-Yong;Kim, Kee-Whan;Park, You-Sung
    • Survey Research
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    • v.12 no.2
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    • pp.1-26
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    • 2011
  • Mortality for oldest-old age (aged 80 or over) in Korea has never been studied mainly due to lack of data leaving its quality aside. The rapid aging recently occurring in Korea, which no other country has never experienced, must introduce a drastic change in the structure of future population pyramid, requring a careful investigation on mortality level, pattern, and trend for the oldest-old age in Korea. For mortality trend, we need to extend the past mortality data, which has provided only an open-ended age interval 80 or 85 years and over, to age-specific mortality up to 115 years old. A prerequisite for such an extension is constructing a Korean standard mortality by which one can figure out the mortality level and pattern of the oldest-old age. A Korean standard mortality is proposed by applying one relational model and eleven functions from which we select best models for each sex in terms of three measures of fits and three consistencies of mortality. Then we extend the mortality of the open-ended age intervals by providing a method to avoid the longitudinal consistency of mortality.

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Impact of Information Attributes of Internet Advertising on Purchase Decisions - Empirical Study on Cosmetics Industry (인터넷 광고의 정보속성이 구매의도에 미치는 영향 - 화장품 소비자를 중심으로)

  • Kim, Eehwan;Park, Joosoek;Kim, Jaekyum;Choi, Yoonkyung;Park, Jaehong
    • Journal of Information Technology and Architecture
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    • v.11 no.2
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    • pp.201-216
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    • 2014
  • The internet and the information-oriented communities have brought many changes to increase brand power and product sales in many industries. This study investigates the influence of brand preference and information reliability on consumers' purchase decisions. If product information at the internet advertising matches with consumers' previous brand preference, they are more likely to enhance product information reliability after watching the advertising. Such brand preference match through the advertising will increase consumers' intention to purchase. From the results of our experiment, we found that information reliability and memory from the advertising give a positive impact on the intention to purchase when consumers' previous brand preference matches with advertising attributes. Our study suggests that firms need to develop the internet advertising which is closely matched with consumers' preferences.

Active metabolites in rat bile after intravenous injection of [3H] pteroylglutamic acid (랫드에 있어서 [3H] pteroylglutamic acid 의 정맥주사후(靜脈注射後) 담즙중(膽汁中) 활성대사물(活性代謝物)에 관한 연구(硏究))

  • Shin, Ho-chul;Shimoda, Minoru;Kokue, Eiichi
    • Korean Journal of Veterinary Research
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    • v.33 no.4
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    • pp.605-609
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    • 1993
  • Active metabolites in rat bile after an intravenous injection of $[^3H]$ pteroylglutamic acid(PteGlu)were studies using high-performance liquid chromatography(HPLC). Predominant four radioactive metabolites and parent compound PteGlu were detected on the chromatogram of HPLC with liquid scintillation counting system. These metabolites were identified as tetrahydrofolate, 10-formyltetrahydrofolate, 5-methyltetrahydrofolate and para-aminobenzoyl glutamate. The identification of active folate metabolites was based on the consistency of retention time profiles and hydrodynamic voltammograms which were obtained by HPLC with the electrochemical detection system, and characteristics of UV absorbance spectra obtained by HPLC with photodiode array detection system.

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A Study on the Effects of City Brand-Self Congruity on Attitudes toward City and Moderating Effect of City Brand Personality (도시브랜드-자아일치성이 도시태도에 미치는 영향과 도시브랜드개성의 조절적 역할에 관한 연구)

  • Park, Soyoung
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.129-137
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    • 2019
  • The purpose of this study is to investigate the effects of the actual self congruity and the ideal self congruity on positive attitudes toward city through fictitious city brand experiments. Additionally, the moderating role of city brand personality in relationship between brand-self congruity and positive attitudes are examined. This research conducted a survey after developing scenarios of two city brand personality. Frequency analysis to identify the characteristics of respondents, t-test to check the experimental manipulation, multiple regression analysis and chow test for hypothesis testing were performed through the SPSS Statistics 21 program. The self congruity of city brand had significant effects on attitudes toward city, but the moderating role of city brand personality was not significant. Theoretical and managerial implications of the findings were discussed and self congruity is an important variable in brand-consumer relationship in city brand. Finally, limitations of this study and future research directions were discussed.

A study on the performance improvement of learning based on consistency regularization and unlabeled data augmentation (일치성규칙과 목표값이 없는 데이터 증대를 이용하는 학습의 성능 향상 방법에 관한 연구)

  • Kim, Hyunwoong;Seok, Kyungha
    • The Korean Journal of Applied Statistics
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    • v.34 no.2
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    • pp.167-175
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    • 2021
  • Semi-supervised learning uses both labeled data and unlabeled data. Recently consistency regularization is very popular in semi-supervised learning. Unsupervised data augmentation (UDA) that uses unlabeled data augmentation is also based on the consistency regularization. The Kullback-Leibler divergence is used for the loss of unlabeled data and cross-entropy for the loss of labeled data through UDA learning. UDA uses techniques such as training signal annealing (TSA) and confidence-based masking to promote performance. In this study, we propose to use Jensen-Shannon divergence instead of Kullback-Leibler divergence, reverse-TSA and not to use confidence-based masking for performance improvement. Through experiment, we show that the proposed technique yields better performance than those of UDA.

Effects of Value Congruence, Price Fairness, and Service Quality on Customer Performance in Social Enterprises (가치 일치성, 가격 공정성, 서비스 품질이 사회적 기업의 고객 성과에 미치는 영향)

  • Lee, Yoonjae;Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.197-208
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    • 2020
  • Social enterprises are entities to pursue solving societal problems with maintaining commercial viability. In order for a social enterprise to achieve commercial viability, it must be able to provide products that consumers can satisfy, to make social enterprise trustable, and to establish a lasting relationship with customers. This study suggests that perception of value congruence, price fairness and service quality will affect customer performance such as trust, satisfaction and customer loyalty. And this structural relationship was confirmed through structural equation modelling. The empirical results show that customer trust and satisfaction can be improved when the value congruence is high and service quality is high. Meanwhile, the perception of price fairness has a negative effect on customer trust. However, considering the influence of price fairness on customer satisfaction, the total effect of price fairness on trust is not significant. This result implies that customers are less sensitive to social enterprise product prices than general companies. And customer satisfaction for the social enterprise is positively affecting trust and loyalty, and customer trust is also positively affecting customer loyalty. After the empirical analysis, this study suggests implications for social enterprises to improve customer performance and secure commercial viability.

Effects of Perceived Value and Value Congruence on Loyalty about Products or Services Provided by Social Enterprises: Focused on Commitment and Trust (인지된 가치와 가치 일치성이 사회적 기업 제품과 서비스 충성도에 미치는 영향: 몰입과 신뢰를 중심으로)

  • Kim, Byoungsoo;Lee, Yoonjae
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.83-92
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    • 2020
  • Establishing a financial independence is essential for sustainable growth of social enterprises. In this vein, this study investigated the key factors that affect customer loyalty about the products or services provided by social enterprises. Commitment and trust in social enterprises were considered as main factors affecting customer loyalty. We also examined the effects of functional, hedonic and social value about the products or services of social enterprises on purchasing decision-making processes. The research model analysis was conducted on 204 consumers using social enterprises in Dong-gu, Daegu. The analysis of research model has shown that commitment and trust had a significant impact on customer loyalty about the product or service of those enterprises. Functional value did not have a significant effect on commitment, while it had a significant effect on trust. Hedonic value had a significant impact on both commitment and trust. Social value had a significant effect on commitment, but not on trust. Value congruence had a significant effect on both commitment and trust. Based on the our findings, it is expected that it would help establish operational and marketing strategies to improve competitiveness in products and services of social enterprises.

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases (소비자의 특성이 공유가치창출 제품 구매에 미치는 영향 : 화장품 구매의사결정에 미치는 사회심리학적 변인과 가치일치성을 중심으로)

  • Kang, Yoon Ji;Yoo, Gilsang;Park, Sunkyung
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.21-32
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    • 2021
  • This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

임의 중단모형하에서의 평균잔여수명함수의 추정

  • Lee, In-Seok;Lee, U-Dong
    • Journal of the Korean Data and Information Science Society
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    • v.5 no.2
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    • pp.45-57
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    • 1994
  • 이 연구에서는 Hjort(1991)에의해 제안된 누적위험률함수의 비모수적 추정량을 이용하여 무한인 구간까지 정의된 평균잔여수명함수의 추정량을 제안하고 제안된 추정량의 일치성과 점근적 정규성을 밝히고, 모의실험을 통하여 다른 추정량들과 비교하고자 한다.

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A Study on the Utilization of Compatibility Metric in the AHP (AHP의 일치성 척도의 활용에 관한 연구)

  • Yoon, Min-Suk
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.181-184
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    • 2004
  • This study proposes two utilization ways of Saaty's compatibility metric to an entire hierarchy: (a) composite mode of all priorities and compatibility indices pertaining to a hierarchy, (b) arithmetic mean of compatibility indices along the hierarchy levels using a reduced elementwise operation of two eigenvectors.

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