• Title/Summary/Keyword: 일반색 선호도

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Color Information Based Psychology Analysis Using Decision Tree (의사 결정 트리를 이용한 색채 정보 기반 심리 분석)

  • Nam, Ji-Hyo;Lee, Min-Jung;Oh, Heung-Min;Kim, Kwang Baek
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.514-516
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    • 2016
  • 사람은 개인마다 선호색이 다르다. 때문에 색채를 통해서 개인의 성향을 분석하기도 한다. 일반적으로 난색은 밝고 따뜻한 색으로 활기와 적극성을 띄며 한색은 차갑고 냉정함, 차분함 등과 같은 의미를 지닌다. 이러한 색채가 가지는 의미는 개인의 환경, 성향, 성별, 연령 등에 따라 다르게 나타난다. 색채 선호는 일반적으로 개인이 색채에 대해 좋아하는 정도를 의미하는 것으로 개인의 성향이나 상황, 경험 등에 의해 형성된 지극히 개인적인 색을 말한다. 본 논문에서는 색채 선호를 분석하는 심리 검사 CRR와 Flood Fill 알고리즘을 적용하여 그림에 색채를 채워서 주조색과, 보조색을 각각 Decision Tree에 적용한다. Decision Tree의 결과를 기반으로 데이터베이스와 연동하여 개인의 심리 상태를 분석할 수 있는 방법을 제안한다.

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The Analysis of General and Apparel Color Preference and Apparel Possession Color (일반색. 의복색 선호도와 의복색 소유도의 특성 및 차이)

  • 김미영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.8
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    • pp.1165-1176
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    • 2002
  • This study intended to provide more refined information on color preferences by systematizing the concept of the color preference(general color preference, apparel color preference) and revealing different trends in the color preference and the actual possession of apparels. We collected data from 303 females in the ages between 20 and 40 in Seoul and analyzed by paired t-test. The results were as follows: 1. The analysis on general color preference, apparel color preference, and apparel possession color revealed that the cold colors such as blue and violet marked higher, and the warm colors such as yellow and orange marked lower in general color preference. For apparel color preference, neutral and brown were among the highest and the rest of the colors were in the same trend as general color preference. Apparel possession color showed defined accordance with apparel color preference. In terms of tones, pale tone marked the highest in general color preference and was followed by vivid, dull, and dark tones in decreasing order. For apparel color preference, pastel, dul1, and dark tones were among the highest. 2. Comparison between general color preference and apparel color preference in terms of hue showed that, except for orange, every hue showed disagreement in general color preference and apparel color preference. Neutral and brown hues marked higher in apparel color preference than in general color preference where as a]1 the other hues marked higher in general color preference. Comparison between apparel color preference and apparel possession color in terms of hue revealed that in most hues, apparel possession color was lower than apparel color preference. In terms of tones, vivid and pale tones marked higher in general color preference than in apparel color preference while dull and dark tones marked higher in apparel color preference than in general color preference.

Relations of Five Color Preference with Chinese Body Constitution of Residents in Seoul Area (서울지역 주민의 중의(中醫) 체질(體質)별 오색(五色)선호도와의 연관성)

  • Ahn, Ji-Hye
    • Journal of Naturopathy
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    • v.9 no.1
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    • pp.13-21
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    • 2020
  • Purpose: The purpose of this study examined the distribution of constitution(Con) types by examining the Chinese constitution table questionnaire with 594 Seoul citizens. It investigated the preferences of five colors by the Con. It then was to explore the validity of the test and the five colors according to the Con. Methods: We used the CC table questionnaire and surveyed by using a cardinal color. Results: The Con type distributions include yangweak(31.4%), yin-weak, gall-humidity, harmony, qi-weak, qi-gloom, specific, and extravasate in order. The lack of statistical significance also indicates that the CC test is not appropriate for Seoul citizens. The order of five preferences is 31% in blue, 25.3% in yellow, 18% in white, 17.7% in red, and 8% in black. Blue was the most preferred and black the least. There were differences in the distribution of five colors, but they were not statistically significant. In five viscera diseases of the yang-weak con, the stomach was more than half(50.3%). The highest preferred color was blue (30.9%). This difference was significant(p <.01). It evaluated that this influences the preference of five colors by five diseases. Conclusions: The constitution of Seoulian in the CC survey distributed into nine categories. There was a difference in preference of five colors by the con. However, it was not significant. This indicates that the Chinese con table is not suitable for Seoulian. However, the results are to be primary data for research in this field.

A Study on Adults' Self-Compassion, Anxiety, Depression, and Color Preference Based on Sasang Constitution (일반 성인의 사상체질에 따른 자기자비와 불안, 우울 및 색선호도에 대한 연구)

  • Lee, Eun-Hea;Chang, Seok-Hwan
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.578-587
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    • 2019
  • The purpose of this study is to examine differences in mental health indices such as self-compassion, trait anxiety, and depression, and color preference based on Sasang Constitution type. This study also explored the relationships among self-compassion, trait anxiety, and depression. 205 adults were surveyed for participants of this study. A Two-Step Questionnaire (TS-QSCD) was conducted to diagnose Sasang Constitution such as Tae-yangin, Tae-yinin, So-yangin, and So-yinin. Also, scales for self-compassion, trait anxiety, depression level, and color preference were utilized for measures. The results showed that among Sasang Constitutional groups, Ta-yangin had a higher level of self-compassion and lower trait anxiety than So-yinin. Furthermore, in relationships among mental health indices, trait anxiety and depression tendency were lower with higher self-compassion. No significant differences were revealed in depression level and color preference based on Sasang constitution. Finally, implications of this study for mental health were suggested and limitations were discussed.

Objective Image Quality Measurement Model : Focus on Dynamic Range, Noise, Resolution, Color Reproduction, and Preference (객관적인 화질 평가 방법에 관한 연구 : 동적 폭, 노이즈, 해상도, 색재현성, 선호도)

  • Park, Hyung-Ju;Har, Dong-Hwan
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.87-95
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    • 2012
  • We propose that a subjective image quality assessment based on objective image quality factors in order to evaluate objectively preference of consumers. In other words, we define objective image quality factors which are easy to accept by manufacturers and they are composed of subjective image quality assessment questionnaires. Also, portrait image is selected by stimulus in order to persue easiness of evaluation for the general subjects. Throughout a subjective image quality assessment model, we evaluate recognition of image quality by consumers and analyze the effectiveness of correlation in terms of the final image quality preference. Analyzing the relationship between image quality factors, we can figure out the preferable image quality and confirm the positive effects on consumers' recognition of image quality. In the results, there are strong relationship between preference and color reproduction, dynamic range, noise, and resolution respectively. especially, the characteristic of portrait, there is high correlation between color reproduction and preference.

Consumer Trend Color Perception of Brand Personality and Attitude (소비자의 유행색 브랜드 개성 지각과 태도)

  • Chong, Sang-Soo;Lee, Yoo-Jin;Lee, Won-Jun
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.647-655
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    • 2009
  • Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

Personality Trait Analysis of Dental Hygienists through Color Preference (색채 선호를 통한 치과위생사의 성향 분석)

  • Kwag, Jung-Suk;Noh, Hee
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.598-608
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    • 2021
  • This study aimed to examine the personality traits of a specific group using color reflection reading (CRR) analysis. An experiment was conducted to examine the color preferences of dental hygienists in a certain community. The color psychology test was conducted with 238 dental hygienists currently employed in dental clinics or hospitals in Gwangju, Jeollanam-do, in the form of a self-administered questionnaire. Participating dental hygienists were differentiated into groups by their order of selection of eight different colors, and the results were analyzed using SPSS 22.0. The analysis results showed that the most common first-, second-, and third-choice colors were magenta, yellow, and magenta, respectively. By age, magenta was the most common first-choice color in all age groups. When the results were analyzed by marital status and the presence or absence of offspring, the same results were obtained. Yellow and blue were the most common second-choice colors for married and unmarried participants, respectively. The findings were expected to provide data for human resource management, such as for developing better working environments that account for stress relief or psychological stability using color preferences or complementary colors.

Studies on the Quality Evaluation of Korean Red Pepper by Color Measurement (색소측정에 의한 고추의 품질평가에 관한 연구)

  • Lee, Hyun-Duck;Lee, Cherl-Ho
    • Journal of the Korean Society of Food Culture
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    • v.7 no.2
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    • pp.105-112
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    • 1992
  • The general properties(size, shape, fruit constituents) of ten different varieties of dried red pepper and the proximate chemical composition, carotenoids content and Hunter color values of their powders were examined in order to establish an objective instrumental method to evaluate the consumer acceptability of red pepper powder. The results of instrumentally measured color values were compared with the sensory acceptability data obtained from 100 housewives in Korea. Red carotenoid consisted of 68-85% of total carotenoids, while ${\beta}-carotene$ content showed close relationship with the sensory color preference. The values of Hunter color system, L,a,b and axL, showed significant relationships with the sensory color preference. Especially, axL value had close relationship with both color preference and pungency intensity of red pepper. Therefore, we suggest the consumer acceptability of red pepper powder can be determined instrumentally by axL value of colorimeter. Sensory acceptability=0.02001(axL)-12.5774

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Color Transformation of Images based on User Preference (사용자 취향을 반영한 영상의 색변환)

  • Woo, Hye-Yoon;Kang, Hang-Bong
    • Journal of KIISE:Software and Applications
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    • v.36 no.12
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    • pp.986-995
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    • 2009
  • Color affects people in their various combinations of hue, saturation and value. On the other hand, people may feel different emotion from the same color. If we can introduce these characteristics of color and people's emotion about color to emotion-based digital technologies and their contents, we can effectively draw users' interest and immersion to the contents. In this paper, we will show how people feel about color and present a method of image coloring that reflects the user's preference. First, we define basic templates that reflect the relationship between color and emotion, and then perform an image coloring. To reflect user's preference, we compute weights for hue, saturation and value through the experiments on each subject's preference about hue, saturation and value. The image coloring for each subject's taste will be drawn by updating the weights of hue, saturation and value. Through the results of experiments and surveys, we found that people were more satisfied with the transformation of the templates which reflected user's preference than the one that did not.

Hue Shift Model and Hue Correction in High Luminance Display (고휘도 디스플레이의 색상이동모델과 색 보정)

  • Lee, Tae-Hyoung;Kwon, Oh-Seol;Park, Tae-Yong;Ha, Yeong-Ho
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.44 no.4 s.316
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    • pp.60-69
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    • 2007
  • The human eye usually experiences a loss of color sensitivity when it is subjected to high levels of luminance, and perceives a discrepancy in color between high and normal-luminance displays, generally known as a hue shift. Accordingly, this paper models the hue-shift phenomenon and proposes a hue-correction method to provide perceptual matching between high and normal-luminance displays. The value of hue-shift is determined by perceived hue matching experiments. At first the phenomenon is observed at three lightness levels, that is, the ratio of luminance is the same between high and normal-luminance display when the perceived hue matching experiments we performed. To quantify the hue-shift phenomenon for the whole hue angle, color patches with the same lightness are first created and equally spaced inside the hue angle. These patches are then displayed one-by-one on both displays with the ratio of luminance between two displays. Next, the hue value for each patch appearing on the high-luminance display is adjusted by observers until the perceived hue for the patches on both displays appears the same visually. After obtaining the hue-shift values, these values are fit piecewise to allow shifted-hue amounts to be approximately determined for arbitrary hue values of pixels in a high-luminance display and then used for correction. Essentially, input RGB values of an image is converted to CIELAB values, and then, LCh (lightness, chroma, and hue) values are calculated to obtain the hue values for all the pixels. These hue values are shifted according to the amount calculated by the functions of the hue-shift model. Finally, the corrected CIELAB values are calculated from corrected hue values, after that, output RGB values for all pixels are estimated. For evaluation, an observer's preference test was performed with hue-shift results and Almost observers conclude that the images from hue-shift model were visually matched with images on normal luminance display.