• Electronics and Telecommunications Trends
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• v.17 no.5 s.77
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• pp.201-211
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• 2002

미국의 우편산업은 연 9천억 달러 규모의 시장을 형성하고 있으며, 보편적인 공공서비스 제공 및 상거래의 원동력 역할이라는 사회적인 책임을 충실히 수행해 오고 있다. 그러나 최근의 경제 하향세 및 인터넷, 이동통신을 비롯한 다른 통신 채널과의 경쟁 추세는, 우편산업도 수익성 및 고객 만족이라는 기업적인 목표를 추구해야 하며 산업의 경쟁력을 확보할 것을 요구하고 있다. 본 논문은 미국 우정공사(USPS)를 비롯한 우편산업계의 환경변화와 이에 대처하기 위한 구체적인 전략 및 활동 등의 최근 동향에 대해 정리한다.

• Digital Contents
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• no.3 s.118
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• pp.60-79
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• 2003

세계는 지금 그간 구축한 IT를 기반으로 하는 디지털콘텐츠 시장선점을 위한 물밑 경쟁이 치열하게 전개되고 있다. 우리나라 역시 초고속인터넷의 확산, 최초의 IMT-2000 서비스 실시, 디지털방송 실시 등으로 IT인프라는 세계 최고 수준에 올랐으나 디지털콘텐츠 분야만큼은 이제 막 개발이 본격화되고 있는 시점이다. 이에따라 정부는 국내 디지털콘텐츠 산업을 세계적인 수준으로 도약시키기 위한 비전과 전략을 제시하고 범정부적 차원에서 종합계획을 수립, 추진하고 있다.

• Proceedings of the Korea Database Society Conference
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• 2001.06a
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• pp.158-171
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• 2001

o 경쟁력의 근원 : 정보와 속도 - 정확하고 질 높은 정보 제공 및 신속한 대응이 필수적 - 고객의 요청에 대응하는 방식에 따라 E-Biz의 성패가 좌우됨 o 고객과의 상호작용 형태 변화 - 판매원, 전화, 팩스에서 전자우편을 필두로 한 인터넷 환경으로 - 고객관리 및 개별화된 커뮤니케이션이 중요 (중략)

• Journal of Internet of Things and Convergence
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• v.5 no.2
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• pp.7-13
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• 2019

As online shopping is activated by the development of the Internet, consumers' purchase form is changing from the traditional face-to-face purchase method to online purchase method. Many sellers have flowed into shopping malls, and competition among sellers is very intense. Therefore, sellers in shopping malls need to establish rational marketing strategies by analyzing consumer purchase patterns and product sales trends. In this paper, we analyzed the purchase price of consumers by analyzing the product price, rating, and sales quantity of competitors who sell the same product in open shopping malls by time zone. In addition, the collected information was visualized in a chart so that the company's and competitors' sales trends could be easily compared. Using the above system, it is possible to predict the sales volume through the analyzed purchasing pattern and to select the reasonable price of the product by grasping the sales trend.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.359-374
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• 2000

인터넷의 폭발적인 성장은 새로운 경쟁 위협을 제기하는 한편, 판매, 유통 및 고객 서비스 면에서 새로운 기회를 제공하였다. 고객들은 끊임없이 품질은 더 우수하면서도 가격은 타사 제품보다 저렴한 제품과 서비스를 요구한다. 이러한 글로벌 시장의 요구로 인하여 기업들은 시장 진출 속도를 가속화하고 비효율성을 제거하며 전반적인 비용을 감소시키기 위해 공급 체인을 재정의 하지 않을 수 없다. e-business 시대에 맞는 e-SCM을 기업 환경에 맞게 효과적으로 도입하고, 활성화하기 위해서는 기업 간 거래관계에 있어서 전략적 동반자 관계를 지향해야 한다.

• Journal of Internet of Things and Convergence
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• v.8 no.4
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• pp.85-96
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• 2022

The purpose of this study was to investigate how the management strategies and organizational culture required in the digital economy have an effect on business performance. It provided basic data on management strategies and organizational culture necessary to approach as a digital leading country. For data collection, a survey was conducted from March 1 to May 30, 2022 for companies located in J province and engaged in industries related to the digital economy. The survey was conducted online and non-face-to-face, and a total of 225 companies participated in the survey. For statistical analysis, frequency analysis, exploratory factor analysis and reliability analysis, cluster analysis, independent sample t-test, and multiple regression analysis were performed. The research results are as follows. First, organizational culture was classified into high and low groups according to preference in innovation oriented, relationship oriented, task oriented, and hierarchical oriented. Second, the 4 types of organizational culture showed differences in prospectors strategy, analyzers strategy, defenders strategy, differentiation strategy, cost leadership strategy, financial performance, and non-financial performance according to preference. Third, management strategies affecting financial performance were found to be analyzers strategy, differentiation strategy, prospectors strategy, and cost leadership strategy. Fourth, management strategies affecting non-financial performance were found to be differentiation strategy, defenders strategy, analysis strategy, offensive strategy, cost leadership strategy, and focus strategy. Fifth, organizational culture affecting financial performance was found to be task oriented. Sixth, organizational culture affecting non-financial performance was found to be innovation oriented and relationship oriented. Through these studies, it is expected that the economy will be revitalized in the domestic market and a growth ecosystem that can take a new leap forward is created in the global market.

• The Journal of the Korea Contents Association
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• v.6 no.9
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• pp.132-140
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• 2006

As a competition of the internet shopping mall is getting worse, the manager of the internet shopping mall has to know about the internet shoppers. To know about the internet shoppers is an important and difficult task. Accordingly, this paper is designed to take a look at the direction and the patterns of the development of new products as well as changes in the needs of clients in the concepts of client-satisfaction administration executed in the administration of enterprises. In order to outlive from these economic situation and struggle for existence, we are in need of detailed strategies and service for only a customer, and differential goods from other items. The purpose of this study was to review the gap between the progress of individualization and consumrirs' expectations on the Internet shopping malls centering around the apparel shopping malls - which are most obliged to satisfy the consumers who are extremely individualized - and thereupon, explore the directions for development of on-line shopping mall designs.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.333-340
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• 2009

The study aims to look into relations between internet portal images and long-term orientation for continuing growth in the internet portal market with intensifying competition. In detail, the study aimed to identify the effect of the Internet portal image on long-term orientation and the relationship between satisfaction and the intention to recommend. As a result of an empirical analysis, the attribute of the image evaluation of the Internet portal sites was deduced to be a factor which included the affordances of information, entertainment and additional services, customer services, and convenience. All the four areas were found to significantly affect long-term orientation. Specifically, the affordances of information and entertainment and additional services were shown to be the most influential. In addition, the finding turned out that long-term orientation affected significantly consumer satisfaction and recommendation intention, and the satisfaction of relative portal had a significant effect on recommendation intention. These research results are supposed to be useful basic data for establishing competitive strategies of differentiated Internet portals in the market.

• Journal of the Korea Society of Computer and Information
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• v.7 no.2
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• pp.179-186
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• 2002

In the web, the Personalization considering individual's habits and tastes is attracting the internet service companies and internet users in order to realize a custom-oriented e-CRM. that is, the Personalization is leaping the new competitive strategy of e-business. In this thesis, first I studies on the Personalization which is the base of e-CRM emphasized the custom relationship in the internet. second, I researched the ways of marketing strategy to realize the Personalization using the e-CRM as well as the problems of Personalization based on the current one-to-one marketing. finally, I showed the new Personalization adopting permission marketing of Seth Godin the vice-chairman of marketing department in yahoo.com for the better e-CRM.