• Journal of the Korean Society for information Management
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• v.24 no.1 s.63
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• pp.227-250
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• 2007

With the advent of social networking activity on the Internet, online community sites are becoming more popular. The main purpose of this study is to empirically investigate the influence of intermediary trust and system trust on the forum activity trust and information quality satisfaction. We assume that the intermediary trust and system trust come from the online community site itself, while the forum activity is made within a specific forum allowed on the online community site, and therefore forum activity trust and information quality satisfaction are related to a specific forum. The 591 valid questionnaire data were gathered from the users acting in forums allowed on the Samsung Economic Research Institute (SERI) (www. seri.org). The empirical results are as follows. First, the SERI intermediary trust and its system trust have positive influence on the SERI forum information quality, system quality, and perceived effectiveness. Second, the SERI intermediary trust contributes to reducing the SERI forum perceived risks, while the SERI system quality does not. Third, the higher the SERI intermediary trust is, the higher the SERI forum trust and information quality satisfaction increase.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.4
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• pp.325-330
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• 2018

This paper, following the shape parameters of the minimax distribution, describes the special form of the beta distribution, the Minimax distribution, as a function of the shape parameters for the software reliability model based on the non-homogeneous Poisson process. Characteristics and usefulness were discussed. As a result, the case of the shape parameter 1 of Minimax distribution than less than and greate in mean squared error is the smallest, in determination coefficient, appears to be high, the shape parameter 1 of Minimax distribution regard as an efficient model. The estimated determination coefficient of the proposed model is estimated to be more than 95%, which is a useful model in the field of software reliability. Through this study, software design and users can identify the software failure characteristics using mean square error, decision coefficient, and confidence interval can be used as a basic guideline.

• Information Systems Review
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• v.21 no.3
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• pp.27-47
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• 2019

The purpose of this study is to propose a conceptual model for the tourism application of the block chain consensus construct and to test the intention of technology acceptance of potential consumers. First, we have tried to investigate the security, reliability, functionality was derived. Secondary, structural validation of the proposed model confirmed the factors influencing the acceptance of block chain technology in terms of consumers. Based on this, we apply the Unified Theory of Acceptance and Use of Technology to evaluate. Individual innovation and block-chain technology have a strong causal relationship with the proposed block chain acceptance intentions based on the Hybrid Block Chain Consensus system, which shows strong innovation and strong cognitive status. In addition, the factors directly affecting the acceptance of block-chain are the benefits expected from the block chain, the technical infrastructure required to use the service, the perceived benefits available. The influence of the surrounding environment on the adoption of technology and ease of use on new technology did not affect the acceptance intention significantly.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8210-8221
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• 2015

The goal of this study is to examine the effects of a leader's behavioral integrity on subordinates' intention to leave with the mediating roles of their cognitive and affective trust in their leader. After collecting data from 357 employees in a variety of organizations, we tested hypotheses with structural equation modeling(SEM). This study shows that there are statistically significant relationships among a leader's behavioral integrity, subordinates' cognitive/affective trust and intention to leave. A leader's behavioral integrity with the fully mediating roles of subordinates' cognitive and affective trust affects on their intention to leave negatively. Limitations in this study and suggestions for the future study are discussed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.6
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• pp.881-887
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• 2018

Various services using smart phones are being provided, and a variety of services are also provided in payment fields. Since the mobile payment services is closely related to the monetary part, various characteristics of the mobile system have a close relation with use trust. In this study, accessibility, compatibility, and security were selected as important factors in the mobile payment systems. We will examine how these system factors affect users' cognitive trust, emotional responses such as positive emotions and satisfaction. We surveyed users of mobile payment systems to achieve our research purposes. SPSS 23 and SmartPLS 2.0 were used for the analysis. The results showed that all system factors influenced cognitive trust and emotional response. However, positive emotions did not affect satisfaction. However, when we examine the relationship between emotional responses, positive emotions do not affect satisfaction.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.8
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• pp.1158-1164
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• 2022

In this study, the emotional reaction process and the cognitive reaction process were divided into the process of building trust in order to form a continuous use intention in the process of using the mobile simple payment system. We examined the process by which various external factors generate continuous use intentions, that is, behavioral responses through the process of each reaction. External factors were divided into social factors, systemic factors, and social factors. Among them, system factors were social norms and images, and systemic factors were simplicity and accessibility. And the social factors consisted of security and compatibility. And the emotional response was set as pleasure and emotional trust, the cognitive response was cognitive trust, and the final dependent variable was set as continuous use intention. A survey was conducted for model analysis, and the analysis results were derived using PLS.

• Information and Communications Magazine
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• v.23 no.2
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• pp.79-90
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• 2006

이동중인 차량간에 무선통신을 이용하여 차량의 안전과 관련된 정보를 주고받는 서비스를 교통안전 통신이라 한다. 이 서비스는 운전자의 인지 범위를 벗어나는 상황 혹은 자동화 안전장치가 감지하지 못하는 상황을 운전자가 미리 인지하고 식별할 수 있게 해주는 유용한 수단의 제공을 목표로 하고 있다. 차량간 위험과 직접 관련된 정보들을 신뢰성이 있는 상태에서 시기 적절하게 전달해주어야 하기 때문에 데이터 통신과는 다른 통신 방법론이 필요하다. 본 고에서는 미래의 지능화된 교통환경 구성을 위해서 선진국을 중심으로 새로운 정보통신 응용 영역으로 인식되고 있는 교통안전 통신의 현황과 기술을 살펴보고, 실용화를 위해서 극복해야 될 사항들을 제시한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.78-79
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• 2018

최근 가짜뉴스가 무분별하게 확산되면서 가짜뉴스로 인한 경제적, 사회적 비용이 커지고 있다. 하루에 발생하는 가짜뉴스는 방대하며, 실제 뉴스기사를 악의적으로 재생산 또는 언론사를 사칭하는 방식으로 유포되고 있다. 이를 구분하기 위한 연구가 많으나, 공인된 뉴스 기사인지에 대한 신뢰성 입증과 관련된 연구 논문은 매우 적은 상황이다. 본 논문에서는 가짜뉴스 문제를 해결하기 위해 뉴스 플랫폼에 블록체인을 적용, 공인된 뉴스 제공자가 기사 내용에 대한 Fingerprint를 블록체인에 기록하여 공인된 기사 내용에 대한 신뢰성을 검증하는 방안에 대해 제안한다.

• 한국항공운항학회:학술대회논문집
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• 2015.11a
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• pp.242-246
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• 2015

항공기 엔진 체계의 신뢰성과 안전성을 분석하는 것은 RAM 분석이라고 한다. RAM은 제작자가 개발한 시스템의 지속가능성 혹은 그 체계의 수명주기비용(Lice Cycle Cost)에 중대한 영향을 줄 수 있는 시스템 설계특성을 의미한다. 또한 RAM은 시스템이 개발될 당시에 의도된 임무를 수행할 수 있는 능력 혹은 임수수행을 성공할 수 있도록 담보하는 중요한 역할을 한다. RAM은 1970년대 이후 미국 군수분야에서는 군수지원성분석(LSA, Logistic Support Analysis) 과 밀접히 연계되어 활용되어 왔으며, RAM과 LSA를 통합하여 종합군수지원체계(ILS, Integrated Logistics Support)라고 부른다. 본 연구에서는 항공기 엔진에 대한 신뢰성 분석에 Weibull 분포를 활용하였다. Weibull 분포는 2개의 변수 적용에서 다음과 같이 정의된다. 변수가 그 계의 어떤 값을 나타내느냐에 따라 분포도 곡선의 특성 의미는 변수에 의존된다. 예를 들어 시험성적, 사회적 특성을 표현하는 인지도, 산업 제품의 고장이나 결함을 나타내는 고장관련 모수(변수) 등에 따라 그 특징을 나타내게 된다. 항공기 엔진의 신뢰성 분석을 통해 항공기 엔진의 수명 판단이 가능해졌으며 임무 불가능 수준의 In-Flight Shut-Down 비율이 현격히 감소됨을 확인할 수 있었다.