• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1632-1643
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• 2004

The competitiveness of the domestic cosmetics market will improve more rapidly when efficient market segmentation is secured, qualitative information about each of the segmented markets is gathered, and adequate marketing strategies to meet the demands of each segmented markets is established. Therefore, continuous studies are needed to secure qualitative information for market segmentation. In order to find out whether the domestic cosmetics market could be segmented according to consumers' shopping orientation, the present study analyzed cosmetics purchasing behavior, complaint behavior, and demographic characteristics of each consumer group classified according to their shopping orientation. The study was implemented by a normative-descriptive survey method using a questionnaire. Three groups of consumers were identified according to their shopping orientation: price-oriented group, information-oriented group, and brand-oriented group. It was confirmed that the groups, classified according to shopping orientation, have significantly different demographic, purchasing, and complaint behavior. Therefore, shopping orientation should be carefully considered in the segmentation of the cosmetics market.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.537-547
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• 2017

This study attempted to determine differences between the perceived empowerment level and job satisfaction depending on hairdressers' demographic characteristics and analyze the effects of their empowerment on job satisfaction. For this, a total of 310 hairdressers in Gwangju-Jeonnam and Seoul-Gyeonggi-do were chosen through convenience sampling, and then a questionnaire survey was conducted. The valid 277 copies were used for final analysis. For data analysis, descriptive statistics, factor analysis, reliability analysis, t-test, ANOVA, Duncan's test, and multiple regression analysis were conducted using SPSS 15.0. The study results found the following: First, in terms of the subordinate factors of empowerment, the following four factors were found: meaningfulness, self-determination, competence, and impact. Second, depending on demographic characteristics (e.g., age, career, type of beauty salon, job title, punch-in time, monthly pay), a statistically significant difference was found between empowerment and job satisfaction (p<.01). Third, hairdressers' perceived empowerment level had a positive impact on job satisfaction (p<.01). In terms of the empowerment on job satisfaction by sub-factor, 'self-determination' was largest, followed by 'meaningfulness' and 'competence.' Therefore, beauty salon owners need to manage their business more efficiently by converging cosmetology and business management by expanding empowerment among hairdressers properly after recognizing the importance of hairdresser empowerment.

• Journal of Convergence for Information Technology
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• v.9 no.7
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• pp.85-93
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• 2019

The purpose of this study is to identify the influence of demographic characteristics such as inappropriate lifestyle, stress, and health status among health risk factors of early adolescents according to gender. There is a gender difference in the perception of mental and physical health of early adolescents, and the result can be different in behavior patterns between men and women. This study was conducted to identify the health risk factors as independent variables for early adolescents in Daegu and Gyeongbuk area, and to analyze the determinants of gender (male, female) differences by parents, family environment, friends, academic background, appearance, grade, location, school grades, family situation, and health status as demographic factors. And, the Odds Ratio of the early adolescents was analyzed through logit analysis and the differences according to the influence relationship of each of them were examined. As a result of the analysis, the more the sleep and physical activity, parents, home environment, friends, academic background, and appearance are increased, the more the influence is likely to become on the male students. On the contrary, the rest of the health risk factors can increase, and the threat to the health risk factors is likely to become severe to the female students.Among them, it is necessary to develop a pre-preventive program for early adolescents' health risk factors, provide basic data for practical application in the field, and seek a detailed program according to the gender of early adolescents.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.159-166
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• 2023

This study analyzed what consumer characteristics affect the experience of using overseas direct purchase at a time when the overseas direct purchase market is rapidly increasing and consumers' interest in overseas direct purchase is increasing accordingly. For the study, personal data from the 2022 Korea Media Panel Survey were used, and data from 6,734 people who responded "yes" or "no" to whether or not to use overseas direct purchase among 9,941 total respondents were used for analysis. In addition, three variables (demographic, media utilization status, values and lifestyle) were selected among the items of the Korea Media Panel Survey. First, general characteristics were analyzed fo 6,734 people, then, Chi-square test and t-test were performed for comparative analysis between each variable according to the use of overseas direct purchase. Finally, logistic regression analysis was performed to identify the factors affecting overseas direct purchase. As a result of the analysis, 4 out of 5 demographic variables, 2 out of 3 media utilization variables, and 3 out of 7 values and lifestyle variables were derived as decisive factors for using overseas direct purchase. These results can be used to establish marketing strategies that can increase the use of consumers through domestic shopping malls, such as providing differentiated services for the sale of overseas direct shopping products on domestic shopping sites.

• Journal of Fashion Business
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• v.16 no.5
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• pp.192-206
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• 2012

This study aimed to examine the effects of demographic variables, stress, appearance management behavior, and family environment on self-esteem with the subjects of high school students with serious stress and great interest in appearance among the adolescences. This research was conducted during June, 2012, and the research method employed was the questionnaire. The questionnaire consisted of the contents about self-esteem, stress, appearance management behavior, and demographical variables. Regarding the adolescents' stress, generally, influential variables include relationship with parents and friends, school records, or school life satisfaction. And the adolescences' self-esteem was the crucial variable to indicated socio-psychological adaptation. And it was related with stress or appearance management behavior.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.444-451
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• 2010

The purpose of this study is about becomes the foundation which establishes the area image integrated strategy the area image and the major factor of the Cho-jeong. For a study result area image integration the considered seriously was self-combustion and creativity, according to demographics quality the possibility of knowing the fact that partially is difference of recognition. This will lead and for an area image integration from and will be natural to use the delegation of a district resources, the image integrated strategy which is discriminated must be established and the possibility.

• Journal of the Korean Society of Costume
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• v.14
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• pp.185-198
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• 1990

The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

• Journal of the Korean Home Economics Association
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• v.36 no.4
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• pp.179-188
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• 1998

The purpose of this study was to determine the impact of demographics on body-cathexis and clothing expenditure of elderly men and women. Data were obtained from 50 men and 58 men and 58 women aged 55 years and older through an mail survey. Body-cathexis consisted of five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing expenditure was measured by the total dollar value of annual personal expenditures on personal apparel, including accessories, such as shoes, and clothing services. Demographics included income, age, education, sex, marital status, and social participation. Data were analyzed using multiple regression. The results showed that there were relationships between body-cathexis and four demographic variables(income, sex, education, and social participation). Elderly men were more satisfied with their bodies than were elderly women. The subjects with higher income, education, and social participation had a higher degree of body satisfaction. Also, there was a significant relationship between income and clothing expenditure.

• Journal of Fashion Business
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• v.14 no.5
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• pp.176-194
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• 2010

According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.417-425
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• 2010

The objectives of this study are defines well-being life concepts and to analyze the effects of well-being life, tourism satisfaction in the object people who has tourism experience within 1 years. The analysis result is afterwords same. First, well-being life difference of population is difference on the sex and income fact. Second, effects is between well-being life and tourism satisfaction with environment, purchase, tourism.