• Korea Trade Review
• /
• v.42 no.5
• /
• pp.43-69
• /
• 2017

The study examined moderating role of thinking style about causality in the relationship between the perceived brand globalness(PBG) and the brand evaluation. Thinking style about causality is divided into interactionism and dispositionism. Individualism culture shows a tendency of thinking style about causality to dispositionism, and collectivist cultures shows a tendency for interactionism. We conducted a survey on Korean college students who represent collectivist cultures and foreign students from countries of individualistic culture and analyzed data through structural equation modeling. Analysis result showed that the higher the respondents perceived PBG, the higher they perceived brand quality, brand quality, and brand price. However, it showed that PBG has greater positive effects on perceived brand quality and perceived brand reputation among Korean students than students from individualistic cultures. On the other hand, the effects of PBG on perceived brand price did not show any significant difference between Korean students and students from individualist cultures. Thus, we can conclude that thinking style about causality plays a moderating role in the relationship between PBG and perceived brand quality and brand reputation, while it does not do so between PBG and perceived brand price.

• The Journal of the Korea Contents Association
• /
• v.13 no.2
• /
• pp.235-243
• /
• 2013

This study analyzes the interaction of variables consisting of the local finance system based on the theory of system thinking regarding how financial decentralization can be understood as the political means for local decentralization and why it is needed. The results gained from this research are as follows: first, variables consisting of the local finance system form interactional relationship in the significant level, and it has been found that rapid growth and rapid decline repeat with five positive feedback loops as the center. Second, strategic points for the validity of local finance decentralization were discovered through causal map modeling. In particular, it has been shown that the virtuous cycle structure declines the local finance system through the constant operation of variables (government subsidies, taxation for real estate transactions, central government's local finance mediation system, and local government debt, etc.) that deteriorate the vicious cycle structure. Based on this, strategic policy tasks were drawn. It is expected that this study will help the understanding of the local finance system and increase academic width for local finance from the aspects of general knowledge, not the knowledge about local finance decentralization.

• Journal of Korea Port Economic Association
• /
• v.26 no.3
• /
• pp.130-142
• /
• 2010

The purpose of this paper is to propose applying agent-based model(ABM) for analyzing logistics system. Logistics problems become more complex and multi-faceted. As a result, the behavior of the system becomes more and more difficult to predict, we see the limitations of the traditional top-down approach in handling complexity. The ABM, that is the bottom-up approach, provides new modeling framework in system modeling. The ABM focuses on the interactions of subsystem or agents in whole system. Then the macroscopic picture of the whole system behavior is emerged as the microscopic interactions of agents are aggregated. The ABM assumes that each agent acts based on simple rules learned from dynamic interactions among other agents or its surrounding environment. The ABM has a great advantage in understanding emergent phenomenon that cannot be explained only through considering individual attributes. The ABM is an extremely useful method to analyze complex system such as logistics system. Therefore, the great research efforts and applications on the ABM to logistics system are encouraged in future.

• Journal of Korean Society of Transportation
• /
• v.29 no.1
• /
• pp.39-46
• /
• 2011

Speeding is a major cause of traffic accidents that affects the safety of pedestrians and harms drivers and their families, property and mental health. However, most researches on speeding behavior have been conducted by survey method, so the relationship between cause and effect is not clear. The reliability of the research cannot be carefully examined because most researches involve retrospective methods. It is clear that conducting experimental research is important for overcoming these limitations, but it is impossible to perform tests with real cars in real traffic situations due to the inability to control situational factors (e.g., other vehicles, traffic signal) which affect participants' behavior. A car simulator experiment was designed and the theory of planned behavior was applied to the experiment. Each participant was grouped and assigned to either high speeding intention group or low speeding intention group according to their levels of speeding intention and analyzed the difference of driving behavior indexes between two groups. The results revealed statistically significant differences between two groups on driving speed, speeding frequency, and accelerator pressure deviation. Finally, the limitations and the implications of this study were discussed.