• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.449-466
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• 2017

This research is to find structural relationships among psychological anxiety, appearance-oriented attitude, and self-esteem of youth and investigates how the structural relationships show by genders and different school classes. For the investigation, a collected data for the research of 'adolescent's misbehaviors and tendency of their young average age and political subject' were used from SPSS 22.0 program and AMOS 22 statistical program provided by Korea youth and children's data archive. First of all, the research determines as the psychological anxiety gets higher, youth have lower self-esteem level and more behavior problems. In addition, when adolescents show stronger appearance-oriented attitude they have higher self-esteem level and more behavior problem. The study also indicates that as youths have higher self-esteem their behavior problem levels are reduced. Secondly, by examining the relationships of youth's psychological anxiety and appearance-oriented attitude based on their self-esteem, the self-esteem gives a positive mediated effect on psychological anxiety and behavior problem whereas the self-esteem affects as negative mediated effect on the appearance-oriented attitude and behavior problem. Lastly, the study indicates there is a causal interaction between youth's appearance-oriented attitude and behavior problem which differs by genders and different school classes. Based on the results of the research, the theoretical and practical applications were suggested to prevent and relax the adolescent's behavior problems.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.159-181
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• 2004

The purposes of this study are following. First, we want to review the relationship between trust and precedent variables including shared value, communication and opportunistic behavior in the on-line and off-line channel. Second, building the relationship among variables from previous research, we develop the research model. Third, based on the empirical analysis, we want to build the relationship among variables. Fourth, based on results of analysis, we want to elicit implications for marketing management from the trust in on-line channel in order to enhance the relationship commitment and customer loyalty. Theoretical implications of this study are following. First, under the multiple channel retailing environment, trust in on-line channel is influenced by the trust in off-line channel that the company is operating. Previous researches couldn't found this result because these researches divided on-line and off-line channel separatedly, Second, under the multiple channel retailing environment, on-line or off-line relational attributes including shared value, opportunistic behavior and communication have a effect on trust or relationship commitment So, shared value, opportunistic behavior and communication are very important variables having a effect on trust and relationship commitment in not only off-line channel but also on-line channel. Third, trust and relationship commitment were important mediate variables in multiple channel environment. This result goes with previous researches in single channel.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.147-175
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• 2020

This study analyzed the effects that digital experience factors influence on purchase intention and the purchase. The study targeted an online shopping mall with a strong digital experience value among industries. The research model was derived by adding variables to independent and mediating variables according to the industry context of online shopping which is based on the theoretical background and previous studies. Product variety, price efficiency, convenience and conversation were used by terms of digital marketing mix as independent variables. Personalization has been very important factor in online shopping malls, and therefore added as a independent variable. Flow has been added as a mediating variable. Purchase and purchase intention has been used as dependent variables. For empirical testing of established research models and generalization of research results, research was conducted on online shopping malls where digital experiences are important. To do this, a survey was conducted for existing users of online shopping malls. In hypothesis testing, the hypothesis was established that product diversity, price efficiency, convenience, conversation and personalization influenced the intention to purchase online shopping. In particular, the product diversity and conversation variable were tested as the most influential factors on purchase intention. For price efficiency and personalization there were no statistically significant effect. Flow has been shown to be a partial mediator between Product variety and purchase intention in online shopping. In particular, in the case of personalization, it was tested to have a significant influence on purchase intention only when there was a flow experience called pleasure and immersion. This is because the flow experience of pleasure and immersion has played a full mediating role and significantly has affected the purchase intention, because the consumers themselves have to carry out the overall purchase journey without human help due to the nature of online. In the digital experience economy, since consumers are mostly digital consumers, where communication and sharing are the basics, they have been conducting digital word-of-mouth communication and sharing naturally before purchasing. Based on these results, theoretical and practical implications were suggested.

• Information Systems Review
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• v.15 no.1
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• pp.45-68
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• 2013

Despite improved technologies, procedures, and regulations, consumers are still uncertain about purchasing online. The objective of this study is to understand uncertainty factors in online shopping and their relationships with the consumers' intention to purchase. For this objective we derived seller anonymity, lack of product transparency, and lack of process transparency as uncertainty factors from previous researches which may affect consumers' perceived uncertainty on online shopping. Then, a causal model was developed to conceptualize the relationships between these uncertainty factors as antecedent variables and consumer's intention to purchase as consequent variable with perceived uncertainty as an intermediary variable. Purchase involvement was used as a moderating variable on the relationship between perceived uncertainty and the intention to purchase online. The model was tested empirically to find meaningful relationships among these variables. The findings indicate that all antecedent variables affect perceived uncertainty significantly and perceived uncertainty negatively affects consumers' intention to purchase. Moreover, the results of analysis show purchase involvement has a significant moderating effect on the relationship between perceived uncertainty and intention to purchase online.

• Journal of the Korean Applied Science and Technology
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• v.37 no.2
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• pp.192-205
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• 2020

The purpose of this study is to verify the structural relationship empirically among self-esteem, self-efficacy and life satisfaction of college students who answered that they had high academic stress. SPSS 23.0 and AMOS 21.0 were used to achieve the objectives of this study. In SPSS 23.0, frequency analysis to analyze demographic characteristics, correlation analysis to verify multi-collinearity among the questionnaire scales, and reliability verification to determine the reliability of questionnaire questions were conducted. In AMOS 21.0, confirmatory factor analysis was conducted to verify the construct validity of factors and to verify the causal relationship between variables. To determine the goodness of fit of the model, the 𝑥² test and the goodness-of-fit index were used. Judging. First, the self-efficacy of college students with high academic stress group through swimming class was positively influenced on self-esteem. Second, the self-efficacy of college students with high academic stress group through swimming class was positively influenced on life satisfaction. Third, the self-esteem of college students with high academic stress group through swimming class was found to affect life satisfaction. This study has significance in demonstrating the problem of academic stress of Korean university students and in proposing expansion of the physical education class as a solution.

• Journal of Korean Society of Forest Science
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• v.88 no.1
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• pp.1-10
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• 1999

The dynamic relationships among import prices of roundwood are analyzed using the time series approach. A vector autoregression(VAR) model is estimated for six import prices(New Zealand, Chile, Russia, U.S.A., PNG, and Malaysia). Then Granger's causality test, variance decomposition analysis, and impulse response function analysis are also conducted. The major results are summarized as follows : (1) The prices of New Zealand and Russia are caused by only own lagged prices. (2) The prices of Chile and PNG are effected by New Zealand, the price of PNG is effected by New Zealand and Russia, and the price of U.S.A. is effected by those of Chile and PNG, respectively. (3) An exogenous shock in New Zealand will affect the prices of New Zealand, PNG, U.S.A., Chile, Russia. (4) An exogenous shock in Chile may also affect the prices of Chile, U.S.A., Russia.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.14-24
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• 2010

This study examines life satisfaction of restaurant customers in Busan and their quality of life in order to verify the causal relationship of two variables. A survey was conducted from restaurant customers in Busan from on April 1st to April 30th, 2010 for an empirical analysis. Three hundred and sixteen questionnaires were selected as a valid sample for a demonstration analysis. The summary of this study is as follows: First, fife satisfaction have a positive influence on the quality of life such as personal growth, self acceptance, and independence. However, autonomy factor is rejected. Second, there is no difference in fife satisfaction by gender and education. Third, there is no difference in quality of fife by gender and education except for self acceptance factor.

• Journal of the Korean Data and Information Science Society
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• v.22 no.3
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• pp.401-412
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• 2011

This study uses a vector error correction model to analyze the daily time series data of the spot price of EUA (European Union Allowance). As endogenous variables, five variables are considered for the analysis, including prices of crude oil, natural gas, electricity and coal in addition to carbon price. Data period is Phase 2 period (April 21, 2008 to March 31, 2010) to avoid Phase 1 period (2005-2007) where the EUA prices were distorted. Unit-root and cointegration test results reveal that all variables have a unit root and cointegration vectors exist, so a vector error correction model is adopted instead of a vector autoregressive model.

• Journal of the Korea Convergence Society
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• v.8 no.5
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• pp.117-125
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• 2017

This is a convergence study to present strategies for performance enhancement by verifying the causal relationship between the influencing factor on the performance of the healthcare-associated infection control guidelines in hospital nurses. Participants were 388 nurses recruited from 16 different tertiary and general hospitals in Korea. Data collection was conducted using self-report questionnaires and analyzed using SPSS 21.0 and AMOS 21.0 programs. The overall fitness was ${\chi}^2=99.64$ (df=14, p<.01), GFI=.94, RMSEA=.10, NFI=.84, CFI=.90. The explanatory power of predictive variables on intention were 23.8%, and those on behavior were 17.7%. As a result of this study, it was found that TPB is an appropriate theory to explain the performance of healthcare-associated infection control guidelines, and repeated studies including multi-level modeling of career experience and organizational influences on behavior with strong social characteristics are needed.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.167-175
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• 2016

This study analyzed empirically the same data through SPSS statistic(regression analysis) and AMOS program(structural equation model) used for cause and effect analysis. The result of empirical analysis was as follows. The different outcome of coefficients and p-values were deducted. Especially, in the mediated effect testing, meanwhile, SPSS statistic(regression analysis) pictured mediated effect, AMOS program(structural equation model) did not picture mediated effect on the reject zone of null hypothesis(absolute t-value and C.R.-value were nearby 1.96). Eventually, this study showed that what program used determined the outcomes of coefficients and p-values(In particular, the outcomes were differentiated further in the increasing measurement error) though using the same data.