• Title/Summary/Keyword: 이종산업제휴

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A Research on the effects of airlines' FFP to customer loyalty (항공사의 상용고객 우대제도에 의한 고객충성도의 영향에 관한 연구)

  • Hong, Eun-Hwa;Park, Sang-Bum
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.14 no.4
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    • pp.74-86
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    • 2006
  • As competition among airliners is getting sharper, promotion mix has been more important for new customers as well as old customers. In this research, how the systems for giving benefits for frequent flying customers are organized and the effects of the systems are analyzed. also, the effects of providing information by internet and issuing bonus card are investigated. As a research method, we inquired into questionnaire, and multi-regression test and ANOVA analysis are conducted. The customers who fly more frequent and have more desire to utilize milage cooperation system among airliners show more loyalty to the systems. Also, cooperation system among different industries is turned out to be effective from the marketing point of view. Also, the result of the test of internet-based system showed effective.

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A Comparative Study on the Key Success Factors of Over-The-Tops in South Korea (국내 OTT(Over-The-Tops) 서비스 성공 요인에 관한 비교 연구)

  • Lee, Soyul;Park, Hyunjun
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.135-154
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    • 2021
  • This paper compares and analyzes the domestic OTT services to access their success factors, strategies and examine the domestic OTT leader's wavve's unique differentiation strategy. It is a comparative study of the top five market share services based on the operator and content's key success factors criteria, revenue structure, personalization, interactive media and cooperation. As a result, the common success factors were contents that reflected the characteristics of the operators, hybrid VOD, hybrid filtering, real-time participation interaction, alliances between the same and heterogeneous industries, and utilization of existing business areas. In addition, the study confirmed that it expanded the scope of the project and operated the contents efficiently by introducing one or more business strategies. wavve has been widely validated with its content, while B2C has long-term benefits and overseas use services, and B2B has a systematic use system, differentiating itself from other services. This paper can be the foundation for identifying the strengths and differences of each service on 2021, entering the domestic OTT industry, and establishing competitive strategies.

기획특집 신재생에너지/(3)풍력에너지 - RPS 도입시 풍력발전 산업 수혜

  • Lee, Jong-Su
    • 월간 기계설비
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    • s.223
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    • pp.63-69
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    • 2009
  • 국내외적으로 풍력발전 시장이 크게 확대될 것으로 전망되고 있다. 특히 올해 도입예정인 신재생에너지 공급의무화(RPS)와 관련해 풍력산업이 가장 큰 수혜를 볼 것으로 예상되고 있다. 정부는 '신재생에너지 개발 이용 보급 촉진법 일부 개정 법률안'에 따라 2012년 총 전력공급량의 3%, 2020년 10%를 RPS비율로 예정해 놓은 상태이다. 풍력, 태양광 등 신재생에너지의 발전 단지 건설이 최소 2년 이상 소요되는 것을 감안하면 늦어도 2010년부터는 한전을 비롯한 발전사업자들의 신재생에너지 발전 단지 발주가 급증할 것으로 예상된다. 설비건설업계도 풍력발전 시장에서 제2의 도약을 기대해 볼 수 있을 것이다. 풍력발전 시공기술을 확보하는 한편 최근 풍력발전 시장에 뛰어드는 대기업과 풍력발전 설계 시공경험이 있는 대형 건설사 및 엔지니어링회사와 제휴해 해외에 진출하는 방안도 모색할 필요가 있을 것이다. 이번 호에는 풍력발전 기술과 풍력발전단지 건설사례를 소개한다.

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