• Knowledge Management Research
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• v.16 no.4
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• pp.17-34
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• 2015

Mobile causal games have unique features differentiating itself with video or online games and a good understanding of user experience is important to save time, effort and money by focusing on key features. The purpose of this study is to empirically investigate relationships among flow experience, customer satisfaction, and customer loyalty in the context of mobile casual games. Fun, skillfulness, ease of use, instant connectivity, challenge were suggested as important characteristics of mobile casual games and included in the research model to see what factors might influence flow experience of mobile casual game users.

• Journal of Navigation and Port Research
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• v.36 no.3
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• pp.149-155
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• 2012

This study primarily analyzed the use of shipping companies' welfare program by the characteristics of crew's demography and working condition on board, and next examined the effect of the satisfaction to the program on the organizational commitment and job satisfaction to the companies, in order to survey the shipping companies' welfare reality which has performed an influential role to meet the various welfare needs of personal crew. According to the findings in the recent survey of 459 seamen on board, there are differences among the use of the program by crew's the tolerance to work on board and personal characteristics, for example, age, marriage, position, period on board, and years of service. Moreover, the study verified the fact that the higher satisfaction to the use of those program, the higher organizational commitment and job satisfaction of crew.

• Journal of Korean Society of Forest Science
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• v.99 no.3
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• pp.404-413
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• 2010

A study surveyed to visitors' expectation and satisfaction about trail in the Hanbat Arboretum by using Importance-Satisfaction Analysis (ISA). As the results of the research, the mean of importance was 3.85 and the mean of satisfaction was 3.67 in West Garden. Also the mean of importance was 3.99 and the mean of satisfaction was 3.78 in East Garden. Also appeared the evaluation factors of questionnaire the mostly importance that were higher than satisfaction. West Garden appeared necessary for items of safety features, drain facilities and board for risk area. Also East Garden appeared necessary for items of easy move for the wheelchair and carriage and safety features of trail. The research result are expected to provide clear path towards more effective adminstration and management tactics. Also expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.90-101
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• 2019

The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.

• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.1-20
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• 2005

The object of this study is to explore factors affecting customer satisfaction and customer loyalty of instant messenger service. We propose that service qualities (tangibility, assurance, responsiveness, empathy, reliability) affect customer satisfaction of instant messenger service, customer satisfactions do customer loyalty. As moderating factors of the relationship between customer satisfaction and customer loyalty, switching costs are suggested. To accomplish the object of this study data are collected from instant messenger user by survey research. We analyse the research model using structural equation model and moderated multiple regression. The result are as follows: (1) tangibility and responsiveness affect customer satisfaction. (2) customer satisfaction affects customer loyalty. (3) switching costs moderated the relationship between customer satisfaction and customer loyalty.

• Proceedings of the KSCN Conference
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• 2003.05a
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• pp.132-132
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• 2003

국내 의료시장은 환자의 의식변화와 의료시장의 개방화에 따라 병원간에 치열한 경쟁적 환경에 높여있으며 환자를 환자 그 자체로서가 아니라 병원이 경영에 영향을 주는 결정권자로서 고객을 간주해야 한다. 고객만족의 중요성에 대한 인식이 높아지고 있는 가운데 고객의 품질만족도에 대한 조사는 매우 중요하다. 품질만족도란 구매를 서비스 받기 전에 기대하는 정도와 이용한 후 실제로 고객이 느끼고 인식한 정도의 차이인 품질만족도인 인식하고 있는 인식도와 기대도간의 차이이다. (중략)

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.3-7
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• 2006

현대 기업은 경영 전략의 방향 및 평가를 위하여 고객만족도를 조사한다. 특히 서비스업에서는 많은 경우 SERVQUAL 점수를 이용하여 고객만족도를 평가한다 SERVQUAL은 고객의 기대와 지각의 차이를 조사하여 고객만족도를 평가하며 22 개의 평가항목은 5가지의 품절특성 (유형성, 신뢰성, 대응성, 확신성 공감성)에 대한 SERVQUAL 접수로 산출된다. WSERVQUAL 접수는 SERVQUAL 점수에 단순평균방식과 상대적 중요도를 가중한 가중접수로 계산되는 방법으로 상대적 중요도를 파악하기 위하여 기존에서는 중요도에 대한 고객의 의견을 파악하여 적용하였으나 본 논문에서는 임성욱의 잠재적 고객만족 개선지수 (PCSI Index)를 적용하여 고객의 향후 잠재적 만족개선정도에 관한 내용을 포함한 가중치를 산정할 수 있는 방법론을 제시하였다.

• Journal of Korean Society of Forest Science
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• v.109 no.4
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• pp.532-543
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• 2020

This study was conducted with the aim of comparing and analyzing the relationship between visitors' characteristics and service satisfaction, overall satisfaction and loyalty (revisit intention, recommendation intention) of recreational forests and arboretums. The main results are as follows. First, the scores given for service satisfaction, overall satisfaction, and loyalty of the users of the recreational forests were all higher than those given by the visitors to arboretums, and the service satisfaction level was relatively different from that of the overall satisfaction level or loyalty of the users. Second, the service satisfaction level of the recreational forests did not affect the overall satisfaction level and visitor loyalty, whereas the service satisfaction level of the arboretum was found to be positively correlated with the overall satisfaction level and visitor loyalty. The results are meaningful given that the visitors to recreational forests and arboretums are distributed throughout the country; thus, we confirmed that there are differences in visitor characteristics between the two types of forest recreation areas. In order to differentiate operation strategies for each type of forest recreation areas, the development of common survey items covering the entire set of services provided by forest recreation areas is needed. In addition, it would be advantageous to further develop and modularize the relevant items and conduct surveys in parallel with common survey items, as the service contents are operated selectively to function in accordance with the purpose of creating each forest recreation area.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.3
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• pp.576-592
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• 2007

We, in this study, tried to examine the influence of business environment, organization structure and information technology characteristics used on the performance of the information systems in Information and Communications Industries. The result shows that frequency of system usage and users' satisfaction are positively affected by the factors of business environment, organizational structure and information-technology. The user satisfaction of the system is affected by the frequency of system usage. Both financial performance and non-financial performance are affected by the frequency of the systems usage and user satisfaction of the system. With path analysis, we verified the overall model goodness-of-fit verified for the research model. The result shows that organization structureand technological factors are positively related to the frequency of usage and user satisfaction of the system, while the environmental factors are not. The frequency of system usage is not linked to both financial and non-financial performance. The user satisfaction of the system does not affected to the financial performance. In conclusion, the usage frequency and user satisfaction of the system are the moderating variables affecting business performances. These two variables are affected by the environment, organization structure and information technology. The Path analysis also supports the relationships among these variables.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.140-152
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• 2020

This study analyzed the satisfaction and utilization of the institutional applications used by child-education institutions from a parent's perspective. The research target is a parent who enlisted their children in private kindergarten institution located in Gyeong-gi province and final research outcomes are 443 in total. The difference in satisfaction and utilization have been identified with demographic descriptive statistics, students t-test, and F-test statistics analysis method. First, the result of T-test on the difference in satisfaction and utilization based on parents' employment status shows that statistically significant difference was found in convenience from overall satisfaction, communication from overall utilization and child-parent relationship. Second, the F-test of differences in satisfaction and utilization showed a statistically significant difference in education utilization variables, with all variables in educational background and motivation. In terms of utilization, parents' educational background and overall utilization, and children's age were confirmed to have significant differences in communication, children's relationship, and motivation in basic life. Third, the result of multiple regression analysis shows that all predictors, including ease of use, communication, and satisfaction with educational activities, have a statistically significant impact on utilization standard variables, relative contributions showed the highest level of communication satisfaction. Therefore this paper implicates that institutional applications can maximize educational effectiveness by checking the applicability of active communication and educational activities with parents and actively communicating with parents in early childhood through various educational content applications.