• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.4
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• The Journal of the Convergence on Culture Technology
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• v.2 no.4
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• pp.41-44
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• 2016

Though expandeding rapidly in recent years in smart content market, it has been limited utiliztion of smart contents due to limitations of duration and characteristics in the host country. In the past two Olympics, it tried but is lack of leverage. In this study, we suggest the utilization of smart contents of Pyeong Chang Olympic Winter Games held in South Korea in 2018. It is expected to be a unique opportunity enabled the advent of smart content worldwide coupled with Tokyo, Beijing Olympics.

• Proceedings of the ESK Conference
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• 1993.10a
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• pp.100-110
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• 1993

인간은 도구를 만드는 동물인 동시에 이동을 하면서 사회적 생활을 영위하는 동물이다. 인류는 초기, 도보중심으로 이동이 이루어졌기 때문에 그 생활활동 범위도 좁았었다. 그러나 인류는 여러가지 이동의 도구를 만들어 생활권을 확대시켜 나갔다. 그중 보다 빠르고, 보다 멀리, 대량의 사람이나 화물 을 이동시키기 위해 바퀴를 발명하게 되었다. 그래서 수레가 출현하게 되었고 그 후 발전을 거듭하여 오늘날의 자전거가 만들어지게 되었다. 최근에는 과학기술의 급속한 발전과 생산기술의 고도화로 산업의 발전은 물론, 경제성장도 급속히 향상되고 국민의 소득증대도 향상되었다. 이에 따라 여가시간의 활용빈 도도 많아지고 건강증진을 위한 레저나 스포츠용품에 대한 관심과 수요가 급증하게 되었다. 그중 자전거는 레저 스포츠로서 즐길 뿐만 아니라, 건강증진으로서 비만증, 성인병의 예방, 지구력, 폐활량 증대 및 인내심 을 길러준다. 또한 현재 대도시가 안고 있는 교통체증 문제, 환경오염, 에너지절약 측면에서도 자전거는 많은 관심의 대상이 되고 있다. 이러한 시대의 상황 속에서 자전거 선호도도 Casual style에서 Seports style로의 변화를 가져오고 더욱 더 고급화, 개성화, 다양화의 모델이 요구되고 있다. 이에 따라 새로운 고객층을 위한 풍요로움과 건전한 건강생활문화를 창출하고 새로운 고부가가치 상품의 연구로 제품의 경쟁력 을 높여 수출을 증대시킬 수 있는 데 목적을 두었다.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.779-786
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• 2012

The purpose of this study was to segment latent horse riding market. Demographic characteristic, psychological characteristic, lifestyle, and perception of horse riding factor were included in the segmentation basis but, only lifestyle was useful factor for horse riding industry. The statistical techniques for data analysis were descriptive analysis, explanatory factor analysis, confirmatory factor analysis, reliability analysis, cluster analysis, crosstab analysis, and Chi-square analysis. The result showed that sport activity, activity, and passivity factor were identified by lifestyle. The latent market of horse riding had two segment markets. First segment was known as a sport activity oriented group and the other is nonactivity oriented group. According to three demographic variables and preference of horse riding were statistical significant at the level of .05.

• Journal of Industrial Convergence
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• v.20 no.9
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• pp.119-129
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• 2022

The purpose of this study was to investigate the relationship between self-management, stress coping, and physical self-concept of health exercise participants. To this end, a total of 274 questionnaire results were obtained by visiting 12 fitness center in the metropolitan area that is running a health exercise program. This was analyzed through the SPSS program, and the following results were obtained. It showed a significant explanatory power in the relationship between self-management and stress coping of health exercise participants. In addition, it also showed significant explanatory power in the relationship between self-management and physical self-concept. Finally, it showed significant explanatory power in the relationship between stress coping and physical self-concept. Through this study, it was found that there was a significant causal relationship between self-management, stress coping, and physical self-concept of healthy exercise participants. In follow-up studies, an in-depth analysis of self-management is required through the causal relationship with environmental factors related to self-management.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.365-366
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• 2015

국가 차원의 연구개발사업 분야 발굴 및 중점 연구개발과제 도출에 필요한 프로세스를 연구한 것으로 연구개발과제의 필요성, 추진내용, 산업-기술연관로드맵, 추진전략, 소요예산, 기대효과 등을 어떻게 구성하고 작성해야 하는지 실무중심으로 프로세스를 제시하고 있다. 이 논문은 스포츠산업 기술개발사업의 중단기 기술개발의 중점 연구개발과제 도출을 효율적으로 추진하기 위한 방법론으로 연구된 것이다.

• Digital Contents
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• no.6 s.157
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• pp.75-83
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• 2006

사람들은 지하철에서 다운로드 받은 모바일게임을 휴대전화로 즐기며, 인터넷에서 방송중인 동영상UCC로 스포츠를 시청하기도 한다. 온라인 속 자신의 또 다른 분신인 아바타 꾸미기에 심혈을 기울이고, 휴대전화 MP3로 좋아하는 음악을 듣는다. 이렇듯 DC는 이제 우리네 일상생활 속에 깊숙이 자리 잡으며 단기간에 국내 중추 산업으로 성장하기에 이르렀다. 이는 수많은 국내 DC 기업들의 도전과 꿈이 있었기에 가능했던 일. 이번 창간 특집 DC vs DC에 서는 때론 경쟁하면서 때론동반자로 DC 산업의 성장을 이끈 업체들을 비교∙분석했다.

• Journal of Industrial Convergence
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• v.22 no.2
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• pp.73-83
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• 2024

The purpose of this study is to diagnose various problems arising around social enterprises in the sport field from the perspective of the organization and derive necessary tasks and implications. In order to achieve the purpose of the study, the study was largely divided into three stages, and the results were derived. First, the main status and characteristics of social enterprises in the sport field were examined. The current status was analyzed focusing on aspects such as background and origin, legislation and policy, organizational goals, organizational structure and procedures, and organizational characteristics. Social enterprises in the sport sector were in their early stages, and the government's social enterprise policy goal tended to focus on increasing the number of social enterprises in a short period of time through financial input. In addition, it was found that most individual companies rely on government subsidy support due to insufficient profit generation capacity. In the second stage, we focused on the situational factors that affect the functional performance of social enterprises in the sport field. As a result of reviewing the value, ideology, technology, and history of the organization, which are situational factors, it was derived that when certified as a social enterprise in the sport field and supported by the central government or local governments, political control is strong to some extent and exposure to the market is not severe. In the last third step, tasks and implications were derived to form an appropriate organization for social enterprises in the sport field. After the social enterprise ecosystem in the sport sector has been established to some extent, it is necessary to gradually move from the current "government-type" organization to the "national enterprise" organization. This is true in light of the government's limited financial level, not in the short term, but in order for the organization of social enterprises in the sports sector to survive in the long term.

• The Optical Journal
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• s.158
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• pp.33-39
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• 2015

허리케인 지진 등을 미리 예측하거나 택배와 같은 운송도 가능하다. 다이어트를 원하는 사람들에겐 개인 트레이너가 되기도 하고 양떼를 모는 양치기 역할을 맡을 수도 있다. 과학 군사 마케팅 스포츠 엔터테인먼트 등 그 어떤 분야에서도 활용할 수 있다. 2014년 세계적인 미래학자 토마스 프레이가 발표한 '192가지 미래 드론 활용법'에 언급된 내용들이다. 최근 세계적으로는 물론이고 국내에서도 '드론'이 뜨거운 관심을 얻고 있다. 활용 범위가 광범위한 만큼 향후 산업화된다면 그 잠재력 또한 무궁무진하기 때문이다. 과연 드론은 '황금 알을 낳는 거위'가 될 수 있을까.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.663-664
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• 2017

최근 4차 산업혁명에서 주목을 받고 있는 가상현실(VR:Virtual Reality)은 시각, 청각, 촉각 등 인간의 오감을 활용한 상호작용을 통하여 공간적, 물리적 제약 때문에 현실세계에서는 직접 경험하지 못하는 상황을 사용자가 현실과 가상세계의 구분 없이 체험이 가능하여 국방, 의료, 교육 등에 활용이 되며 특히, 가상현실 스포츠나 게임 등의 개발이 활발하다. 본 연구에서는 가상현실 게임, 미디어 등에 손짓을 컴퓨터가 인식하게 할 수 있는 입력장치인 립모션(Leap motion)을 이용하여 VR다트 게임을 제안하고 구현한다. 다트게임은 방향 뿐 아니라 힘과 속도 등의 변수가 중요하며 바로 결과를 알 수 있고 위험하지 않는 장점으로 남녀노소 누구나 즐길 수 있는 VR스포츠게임이다.