• Title/Summary/Keyword: 이스포츠 산업

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The Effects of Managers on Organizational Performance in NBA and KBL Teams: The Moderating Role of Player Capabilities (프로스포츠 산업 조직 구성원의 역량에 따른 관리자의 역할: 미국프로농구(NBA)와 한국프로농구(KBL)의 감독과 선수단 전력 수준에 관한 실증연구 분석)

  • TAE SUNG, LEE;PHILSOO, KIM;SANG HYUN, LEE;SANG BUM, LEE
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.195-208
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    • 2022
  • The role of venture CEO and their intrinsic capabilities on organizational performance can be determined by the level of resource synchronization initiated by the focal managers. Despite the important role of venture CEOs, a systematic lack of in-depth theoretical and empirical studies on ruminating the relationship between the effects of a CEO's capabilities and organizational performance depending on the level of resource synchronization exist for the rationale of investigation. To supplement the limitations of previous studies, this research empirically analyzes the role of managers specifically synchronizing organizational resources that affect organizational performance in the professional sports industry. Based on the entrepreneurship theory and resource-based view (RBV), this research conceptualizes the roles of venture CEO and basketball head coach in the professional sports industry as very similar in terms of organizational structure and performance mechanism embedding entrepreneurial characteristics necessary for managing organizational resources. In this research, we hypothesized (1) organizational resource synchronization will mediate the positive relationship between the ability of professional basketball head coach and organizational performance and (2) the indirect effect of the professional basketball head coach's capabilities on organizational performance mediated by resource synchronization will be moderated by the capabilities of players. To test these hypotheses, we utilized the PROCESS macro model 58 with the empirical data of 9 seasons (2013~2014-2021~2022) of 30 National Basketball Association (NBA) and 10 Korean Basketball League (KBL) teams. The statistical results showed that (1) resource synchronization mediates the positive relationship between professional basketball head coach capabilities and organizational performance and (2) the capabilities of players moderated the indirect effects of the abilities of head coaches on team performance via resource synchronization. This paper contributes to both academic and practical domains of entrepreneurship by empirically testing the research model through objective professional sports data.

미디어 속 직업병 - 땀 뻘뻘 격한 운동하는 스포츠 선수에게 나타날 수 있는 병, 영화 <자전차왕 엄복동(2019)>을 통해 본 횡문근융해증

  • 대한산업보건협회
    • 월간산업보건
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    • s.388
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    • pp.50-51
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    • 2020
  • 영화 <자전차왕 엄복동>은 평범한 인물 엄복동(정지훈 분)이 자전차(자전거) 한 대로 조선의 희망이 된 이야기를 그린다. 우연한 기회를 통해 자전거를 접한 엄복동은 타고난 재능과 끝없는 노력으로 각종 대회에서 우승을 휩쓴다. 그러나 엄복동처럼 고강도 훈련을 지속하다보면 건강에 해를 끼칠 수 있다. 특히 운동 후 근육통이 오래 지속되거나 소변색이 짙어질 경우 '횡문근융해증'을 의심해봐야 한다.

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The Effect of Daily Average Humidity on Pitcher's Stats of Strike-Out (일일 평균 습도가 투수의 탈삼진 기록에 미치는 영향)

  • Kim, Semin;You, Kangsoo
    • Journal of Industrial Convergence
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    • v.18 no.1
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    • pp.65-71
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    • 2020
  • Recently, the field of using data has begun to attract attention in professional sports. In the field of data utilization, in addition to the classic records obtained within the economy, secondary records that emphasize efficiency are also actively used. Therefore, in this study, we try to study the correlation with the pitcher's strikeout ability through the daily average humidity, which is data outside the competition. For this reason, referring to the daily average record of the area of the home base of 10 teams belonging to the KBO league and the auxiliary stadium, the top 5 in the win, hold, save section to grasp the characteristics of the starting pitcher and the rescue pitcher We analyzed K / 9 records for each person. Through the results of this study, we found a significant difference in the K / 9 record between the starting pitcher and the rescue pitcher, and we can expect to investigate the use of professional sports data and develop the industry in general.

On-line Data Analysis for Enhancing Golf Marketing Industry Service (골프 산업 서비스 강화를 위한 온라인 자료분석)

  • Li, Jiapei;Li, Xiaomeng;Xiam, Xiam;Kang, Sun-kyung;Lee, Hyun Chang;Shin, Seong-yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.156-157
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    • 2017
  • Among the various sports, recognition of golf sport is changing the privileged classes sport into a popular sport. In this kind of sport area, there are many loyal customers of golf sport relatively compared to the other marketing products or sports. Therefore, in this paper, we have analyzed the online buying pattern of customers through the popularization of golf such as golf ball or accessories and want to promote activation marketing in the online environment. For these, we suggest the way to promote marketing activation by analyzing online data.

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A Study on Social Issues and Consumption Behavior Using Big Data (빅데이터를 활용한 사회적 이슈와 소비행동 연구)

  • Baek, Seung-Heon;Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.377-389
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    • 2019
  • This study conducted social network big data analysis to investigate consumer's perception of Japanese sporting goods related to Japanese boycott and to extract problems and variables by recognition. Social network big data analysis was conducted in two areas, "Japanese boycott" and "Japanese sporting goods". Months of data were collected and investigated. If you specify the research method, you will identify the issues of the times - keyword setting using social network analysis - clustering using CONCOR analysis using TEXTOM and Ucinet 6 programs - variable selection through expert meetings - questionnaire preparation and answering - and validity of questionnaire Reliability Verification - It consists of hypothesis verification using the structural model equation. Based on the results of using the big data of social networks, four variables of relevant characteristics, nationality, attitude, and consumption behavior were extracted. A total of 30 questions and 292 questionnaires were used for final hypothesis verification. As a result of the analysis, first, the boycott-related characteristics showed a positive relationship with nationality. Specifically, all of the characteristics related to boycotts (necessary boycott, sense of boycott, and perceived boycott benefits were positively related to nationality. In addition, nationality was found to have a positive relationship with consumption behavior.

The Effect of Elderly Sports Activities Participation Motivation on Leisure Satisfaction (노인의 스포츠 활동 참여동기가 여가만족에 미치는 영향)

  • Oh, Kyung-A;Kim, Hwa-Ryong
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.4
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    • pp.1295-1306
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    • 2018
  • The purpose of this study was to verify the effect of elderly sports activities participation motivation on Leisure Satisfaction The participants were from elderly who the daily sports program. A total of 250 questionnaires were distributed from Sep. 1 to Oct. 31, 2018 and, after excluding 53 questionnaires that had missed or inappropriate answers thus low reliability, 197 questionnaires were included in effective sample. The collected data were analyzed using SPSS Statistics 21 and frequency analysis, exploratory factor analysis, reliability analysis, regression analysis were performed. The results, based on them, are as follows: First, Among the motivations for participating in the elderly sports activities, internal motivation influenced psychological satisfaction, educational satisfaction, psychological satisfaction. Second. external motive influenced social satisfaction, resting satisfaction. Third. amotivation influenced psychological satisfaction, educational satisfaction, resting satisfaction, environmental satisfaction.

The Study on Classification System of Sport Culture Contents for Korea's Cultural Competitiveness (문화경쟁력 제고를 위한 스포츠 문화콘텐츠 분류체계 정립)

  • Lee, Soo-Yeon
    • 한국체육학회지인문사회과학편
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    • v.55 no.2
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    • pp.111-121
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    • 2016
  • The purpose of this study was to establish a classification systems of sport culture contents for enhancing cultural competitiveness. The main research method for this was the Delphi survey based on the literature. Through a literature review, the definition of sport cultural contents and the classification system of major industrial countries were analyzed. The Delphi survey by a panel of 25 was conducted over a two-round. The results were as follows: first, the sport culture contents includes an artistic creativity, which have a working form that enables delivery to the public and organizing sports activities, and classify as a technology for high value-added content and services. Second, the 'culture' for the large category item, which include the cultural heritage and culture art. The 'media' recognize the importance of temporal concepts with traditional media and it was classified as new media. In the case of items in the large category 'events' are classified as national and international sporting events and festivals, the 'services' main category item is divided into social, care, educational services. Finally, the 'others' includes such as copyrighted items.

Environmental analysis and strategy to jointly host the 2027 Chungcheong Summer World University Games (2027 충청 하계세계대학경기대회 공동유치를 위한 환경분석 및 전략)

  • Lee, Jong-Hyun;Kim, Hwa-Ryong;Jeon, Sang-Wan
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.333-346
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    • 2022
  • This study proposes a strategy to attract visitors by analyzing the justification for hosting the 2027 Summer World University Games in Chungcheong, Korea, as well as by assessing the internal and external factors to promote regional development. Using Environmental Analysis as the diagnostic approach, we focus on strength/opportunity (SO), strength/threat (ST), weakness/opportunity (WO), and weakness/threat (WT) analyses. SO analysis show that a matching strategy of mid- to long-term cooperation among the four cities and provinces in Chungcheong and development of local sports by promoting its linkages to science, and industry offer best strategic use-value. ST analysis shows that optimal infrastructure development and establishment of competition management strategies in preparation for non-face-to-face engagement make balanced regional development possible. WO analysis shows the need for rearrangement and renovation of outdated sports facilities, development of programs linked to convergence sports tourism products, efficient and strategic attraction activities, and promoting sustainable development of bed town cities. WT analysis suggests that the imbalance in regional development due to expansion of sports facilities, insufficient cultural contents in tourism, and tourism demand fluctuation are potential problems. Follow-up studies can focus on deeper analysis of the possibility and attractiveness of hosting the Summer World University Games in Chungcheong, Korea using qualitative methods such as focus group interviews and in-depth interviews with stakeholders and local residents.

Text Mining Analysis of Media Coverage of Maritime Sports: Perceptions of Yachting, Rowing, and Canoeing (텍스트마이닝을 활용한 해양스포츠에 대한 언론 보도기사 분석: 요트, 조정, 카누를 중심으로)

  • Ji-Hyeon Kim;Bo-Kyeong Kim
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.29 no.6
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    • pp.609-619
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    • 2023
  • This study aimed to investigate the formation of the social perception of domestic maritime sports using text mining analysis of keywords and topics from domestic media coverage over the past 10 years related to representative maritime sports, including yachting, rowing, and canoeing. The results are as follows: First, term frequency (TF) and word cloud analyses identified the top keywords: "maritime," "competition," "experience," "tourism," "world," "yachting," "canoeing," "leisure," and "participation." Second, semantic network analysis revealed that yachting was correlated with terms like "maritime," "industry," "competition," "leisure," "tourism," "boat," "facilities," and "business"; rowing with terms like "competition" and "Chungju"; and canoeing with terms like "maritime," "competition," "experience," "leisure," and "tourism." Third, topic modeling analysis indicated that yachting, rowing, and canoeing are perceived as elite sports and maritime leisure sports. However, the perception of these sports has been demonstrated to have little impact on society, public opinion, and social transformation. In summary, when considering these results comprehensively, it can be concluded that yachting and canoeing have gradually shifted from being perceived as elite sports to essential elements of the maritime leisure industry. Contrariwise, rowing remains primarily associated with elite sports, and its popularization as a maritime leisure sport appears limited at this time.

Contents Analysis of the Tennis Wear Design on Female Professional Tennis Players in Sport Industry (스포츠 산업에서 여성 프로 테니스 선수들이 착용한 테니스 웨어 디자인의 내용분석연구)

  • Kim, Jang-Hyeon;Lee, Ji-Yeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.186-196
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    • 2018
  • Sports has become one way to improve our own health and to enjoy life by changing the lifestyle of modern-day people. Sports athletes not only give pleasure to the public, but also play a role in elevating a nation's reputation through sports. Tennis is popular with the public, and women players receive tennis wear from various sports companies to promote the designs to the public. This study considers the design-related characteristics of women's tennis wear through content analysis of design elements from the tennis wear in four major tournaments over the most recent five years. This is important in order to provide basic data on design directions for tennis wear in the future. The results of this study are as follows. First, the silhouette plays a role in enhancing activity by considering the physical movement of tennis players who are very active. Second, color emphasizes the rules and clarity of traditional tennis tournaments, and reflects a diversified trend in tennis wear by considering smooth game play by players and combining popular colors in the year. Third, patterns and decorations on material are used as a means to emphasize the esthetics of tennis wear, and tape plays an auxiliary role in emphasizing the physical beauty of women or preventing physical movement causing injury. In addition, sponsor logos are generally located at the center of the chest of tennis wear tops by mixing letters and images. This can be interpreted as a part of the marketing strategy to enhance clarity of the sponsor's brand.