• Title/Summary/Keyword: 이스포츠법

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A Study on the Relationship between the Selection Factors of Sports Climbing Center, Customer Satisfaction, and Re-Registration (스포츠클라이밍센터 선택속성과 고객만족, 재등록의사의 관계 연구)

  • Lee, Ye-Jun;Kim, Sang-Yoo;Kim, Soo-Hyun
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.163-168
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    • 2020
  • The purpose of this study is to investigate the relationship between the selection factors of sports climbing center, customer satisfaction, and re-registration. Data collection for the purpose of this study was collected through S center, B center, V center located in Seoul and K center located in Gyeonggi-do. A total of 296 valid samples were used for the analysis. To make sure the theory, it was based on analysis of frequency, factor analysis, reliability analysis and multiple regression. First of all, it was found that the factors of selecting the sports climbing center partially affected the customer satisfaction level. Second, it was found that the factors of selecting the sports climbing center partially affected the decision to re-register.

Case Study on the Success Factors of Sport Marketing Companies in Korea (국내 스포츠 마케팅 기업의 창업 성공요인에 관한 사례연구)

  • Lee, Hyung-Kwon;Park, Jeong-Keun
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.245-256
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    • 2013
  • The purpose of this study was to investigate the success factors of sports marketing companies in Korea. Four sport marketing companies were selected as research targets. Also, several data were collected through the books, articles, related literatures, and internet. In addiction, three in-depth interviews were conducted for the qualitative study. The results of this study was as follows. First, some sports marketing companies had been successful in business with big fund. Second, they used choice and focus strategies. Third, they had strategic and careful plans, and their own know-how for the blue ocean markets. Finally, they had expanded its business market by developing various strategies through the media.

The Effect of Service Quality by University Sport Center on Student Satisfaction and University Image (대학스포츠센터의 서비스품질이 학생만족과 대학이미지에 미치는 영향)

  • Oh, Kyung-A
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.3
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    • pp.925-934
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    • 2018
  • The purpose of this study was to study the quality of service, student satisfaction, and university image of the university sports center as part of the university education service in order to find necessary marketing measures to secure university competitiveness. To this end, we used the convenience sampling method for sports centers of three universities in the Seoul metropolitan area. and analyzed the final 326 copies, excluding 24 questionnaires out of a total of 350 questionnaires. Using the SPSS 21.0 program, frequency analysis, exploratory factor analysis, correlation and multiple regression analysis were conducted. The results showed that the geographical, human and convenience factors of the university's sports center affect student satisfaction. Second, it was found that the facility and convenience factors of the university sports center affect the university image. Third, it was revealed that the university sports center's satisfaction with the quality of its service affected the university image.

The Effect of Sports Brand Self-Image Congruity and Affect on Brand Attitude and Purchase Intension (스포츠 브랜드의 자아이미지 일치성과 감정이 브랜드태도와 구매의도에 미치는 영향)

  • Yim, Ki-Tae
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.151-157
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    • 2018
  • The purpose of this study was to analyze the relationship among self-image congruity, affect, brand attitude and purchase intention toward sports brands. In order to achieve the purpose of this study, totalling 329 students were recruited from several different university. Data were collected by using convenience sampling method. Research model and hypothesis testing were conducted by using SEM(structural equation modeling) through AMOS 18.0. The result were as follows; First, sports brand ideal self-image positively influenced on brand affect. Second, brand affect had significantly effect brand attitude and purchase intention. Third, brand attitude positively influenced purchase intention toward sports brands. The finding s also revealed effect of ideal self-image congruity in there relationships between self-image and brand affect.

A Study on Mode Choice of Trips to Sport Facilities Using SP Survey Data (SP조사자료를 활용한 스포츠시설 이용 수단선택에 관한 연구)

  • KIM, Joo Young;LEE, Seungjae;KIM, Jae-Young;PARK, Hyeon
    • Journal of Korean Society of Transportation
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    • v.35 no.3
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    • pp.197-209
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    • 2017
  • With the advent of age that people spend more time and money on leisure activities, there is increasing interest in professional sport games. The location of large scale sport facilities has substantial impacts on existing transportation pattern because the facility attracts and generates massive traffic volume within a short period of time. This study aims to develop a mode choice model of leisure trips of which the destinations are a sport facility. A structured SP (stated preference) survey questionnaires were developed through an experimental design, and professional sport spectators were asked to state their preference in the choice of transport mode to the sport facility. The survey results show that public transportation is preferred to passenger cars for their trip to big sports event, implying that the convenience of back home trip after the event is an important factor of their mode choice. This study is a rare research on the trip pattern to sports complex in Korea, which provides policy implications on the provision of mass transit including subway system to large scale sport complexes. And it is also expected that this study contributes to future researches on leisure trip pattern.

스포츠와 관련된 과사용 증후군 - 슬관절 -

  • Kyung, H.S.
    • Journal of Korean Orthopaedic Sports Medicine
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    • v.7 no.2
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    • pp.75-83
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    • 2008
  • 과사용 증후군은 정상적인 조직에 최대하 부하(submaximal stress)가 지속되어 발생하는 것이다. 이와 같은 현상은 연부조직의 접합부(junction)에서 주로 일어나며 힘의 전달이 집중되는 곳, 조직의 역학적 성질이 변화되는 곳, 그리고 성장시 빨리 변화하는 성질이 있는 곳에 주로 생긴다. 근육의 불균형이 과사용 증후군의 가장 많은 원인이다. 과거의 부상 이후 부적절한 재활치료 및 각형성 또는 회전 부정정렬(angular and rotational malalignment) 등이 과사용 증후군의 원인이 될 수 있다. 스포츠 훈련 방법의 실수로도 과사용 증후군이 생길 수 있다. 전방 슬관절 동통시 감별해야 할 질환들은 jumper's knee, 슬개건염 혹은 대퇴 사두건염, Osgood-Schlatter 병, Sinding-Larsen-Johansson 병, 슬개골 연골 연화증, 슬개골 전(prepatellar) 혹은 슬개골 하(infrapatellar) 점액낭염, Hoffa's fat pad의 염증, 그리고 특발성 전방 슬관절 동통 증후군(idiopathic anterior knee pain syndrome)등이 있다. 후방 슬관절 통증의 원인 질환으로는 만성 슬와근 염좌, 슬괵건 점액낭염, 경골 골간단의 피로 골절 등이 포함되며 외측 슬관절 통증의 원인으로는 장경대 충돌 증후군(iliotibial band friction syndrome)등이 있을 수 있다. 이외 과사용 증후군과 관련된 슬관절 통증의 원인으로 다분 슬개골(multipartite patella), 내측 경골 스트레스 증후군(medial tibial stress syndrome), 박리성 골연골염, 반월상 연골의 퇴행성 변화 등이 있을 수 있다. 과사용 증후군의 진단 및 치료의 일반적인 접근법은 다섯가지 단계의 프로그램으로 요약될 수 있다. 첫째, 원인 요소를 확인하고, 둘째, 요소를 변경시키고, 셋째, 통증을 조절하고, 넷째, 능동적 재활을 시키고, 그리고 다섯째, 유지시키는 것이다.

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A Study on the Preference of Tourism Resource Development Based on Benefit-sought of Leisure Sport Event Participation (레저 스포츠 이벤트 참가추구목적에 따른 이용관광지 자원개발 선호도에 관한 연구)

  • Yoon, Yoo-Shik;Jang, Yang-Lae;Cho, Sang-Hee
    • Journal of the Korean association of regional geographers
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    • v.15 no.2
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    • pp.250-260
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    • 2009
  • The purpose of the research is to investigate the possibility of the tourism resources development preference of sport leisure event activity of participation as one use MDS and clustering market character. An empirical research has been undertaken the questionnaire had be distributed to the whole country inline marathon races participation and there were 330 responses. The research was conducted by using statistical packages of SPSS program. As research methods factor analysis and cluster analysis were also employed. Three distinct cluster groups were categorized by their characteristics: 'money acquirement participation', 'self realization moderators', 'self realization enthusiasts', and there was differences among segmented groups in terms of their affecting factors to the tourism resources development preference. These findings suggested that there were need to tourism resources development for different segmented groups of sports leisure event activity selection attributes and each group pursued different satisfaction.

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생활 속 레저 - 게임 재미에 운동 효과까지 제대로 포켓볼

  • Lee, Eun-Jeong
    • 건강소식
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    • v.38 no.12
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    • pp.20-21
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    • 2014
  • 겨울에는 평소보다 몸을 웅크리고 활동량이 줄어 체중이 늘기 십상이다. 더욱이 따듯한 실내에만 머물고 싶은 생각이 간절하다. 이런 때일수록 운동이 필요한 법. 따뜻한 실내에서 즐길 수 있는 운동으로 포켓볼보다 좋은 게 또 있을까. 천천히 걸으면서 이야기를 나누고 게임하는 동안 차 한잔을 곁들일 수 있는 흔치 않은 레저 스포츠로, 게임하는 재미에 운동 효과까지 제대로 얻을 수 있다.

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Impact of Lifestyle on Sportswear Benefit Pursuit among Participants in Badminton (배드민턴 참여자들의 라이프스타일이 스포츠웨어 추구혜택에 미치는 영향)

  • Moon, Tae-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.7
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    • pp.2483-2490
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    • 2010
  • The purpose of this study is to offer information on the more effective sports wear to club members, who are participating in badminton, by closely examining influence in lifestyle of participants in badminton upon the sportswear benefit sought. The subjects of this study were selected male and female adults, who are joining now by subscribing to badminton club in Gangwondo Province, as the population. It sampled totally 206 people by convenience sampling, and carried out frequency analysis, reliability & factor analysis, and multiple regression analysis by using SPSS/PC+ 11.0 Version. The conclusions of this study are as follows. First, it was indicated that there is correlation between lifestyle and sportswear benefit sought of participants in badminton. Second, it was indicated to have influence upon the ideal benefit sought, which is the sportswear benefit sought, in order of the fashion sought bandwagon and the social orientation, which are sub-factors of lifestyle. Third, it was indicated to have influence upon the fashion & brand benefit sought, which is the sportswear benefit sought, in order of the material sought, the fashion sought bandwagon, and the satisfaction with reality, which are sub-factors of lifestyle. Fourth, it was indicated to have influence upon the convenience benefit sought, which is the sportswear benefit sought, in order of the self-loyalty, the social orientation, the health sought, and the satisfaction with reality, which are sub-factors of lifestyle. Fifth, lifestyle was indicated to have influence upon the youth & individuality benefit sought in order of the fashion sought bandwagon, the material sought, and the social orientation. The sportswear product in the better quality will be able to be expected for sports activity, by which the subjects of participating in sports activity correctly grasp the sportswear benefit sought, based on these results.

'드론 유비쿼터스' 시대 황금 알 될까

  • Lee, Jeong-Heun
    • The Optical Journal
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    • s.158
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    • pp.33-39
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    • 2015
  • 허리케인 지진 등을 미리 예측하거나 택배와 같은 운송도 가능하다. 다이어트를 원하는 사람들에겐 개인 트레이너가 되기도 하고 양떼를 모는 양치기 역할을 맡을 수도 있다. 과학 군사 마케팅 스포츠 엔터테인먼트 등 그 어떤 분야에서도 활용할 수 있다. 2014년 세계적인 미래학자 토마스 프레이가 발표한 '192가지 미래 드론 활용법'에 언급된 내용들이다. 최근 세계적으로는 물론이고 국내에서도 '드론'이 뜨거운 관심을 얻고 있다. 활용 범위가 광범위한 만큼 향후 산업화된다면 그 잠재력 또한 무궁무진하기 때문이다. 과연 드론은 '황금 알을 낳는 거위'가 될 수 있을까.

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