• Smart Media Journal
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• v.12 no.5
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• pp.111-121
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• 2023

The purpose of this study is to find methods for logo renewal design according to the brand life cycle, considering the logo as an important visual tool that represents the brand identity in terms of brand management. This study was conducted through literature study on brand life cycle and brand renewal strategy, an expert survey on logo renewal design, and logo analysis of 35 food and beverage brands with statistical data to determine brand life cycle. The results of the study are three. First, the four stages(introduction, growth, maturity, and decline) of brand life cycle characteristics and renewal strategies were derived. Second, four brand renewal strategies(partial change, total change, repositioning, new image creation) and methods for logo renewal design were proposed based on the life cycle of the brand. Based on this, renewal characteristics for each life cycle were proposed. Third, visual elements of identity that are important depending on the brand life cycle and brand renewal strategy were found. It was found that the addition and subtraction of graphic elements and change of color tone are important in the partial change strategy of the growth period and maturity period, and that the change of signature color is important in the repositioning strategy and the creation of the new image.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.167-170
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• 2009

기업 CI 디자인은 시각적 요소의 차별성뿐만 아니라 기업 소비자에서 제공하는 제품과 제품에 수반되는 모든 것이 경쟁기업과 차별되게 인식되는 기업의 통합적 이미지 및 가치이다. 오늘날 브랜드 전략과 맞물려 기업아이덴티티 전략으로 그 중요성이 날로 강화되고 있는 상황이다. 본 논문의 목적은 중국과 한국의 기업 CI 에 대한 시대별 비교 분석을 통해 어떤 시대감성이 CI 디자인에 반영되었으며 CI 디자인에 있어 글로벌 커뮤니케이션 못지않게 전통 문화적 요소가 중요함을 밝히고자하는 데 있다.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.443-454
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• 2009

Local governments have been actively introducing the CIP(City Identity Program), which identity their regional features and publicize the governments, to increase municipal identity and encourage the participation of residents since the self-governing system was enforced. However, some local governments didn't perform the intended purposes. Therefore this paper is to compare regional characters, symbols, slogans of the east-coast cities in Kanwon-do and to evaluate them as a tourism cities' image tools.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.187-190
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• 2007

Many consumers today are increasingly buying products with brand-image, additional value. Also brands are important factor in the franchise business. According as a standard of living is improved due to the development of economy and community, our country is increasing interests in hair styles with desiring of beauty. Therefore, domestic beauty industry has been improved by the introduction of the franchise with specialization, different management system and the marketing strategy. Through a case of hair salon's franchise, a purpose of this paper is elements which form the brand-image in space investigate how it have been applied and letting fundamental data of beauty care thread space planning.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 2005.05a
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• pp.194-201
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• 2005

도시에서의 빛의 연출은 도시의 축을 부각시키고, 가로의 아이덴티티를 연출함으로서 도시의 인지도를 향상시킬 수 있다. 또한 야간의 경관은 인공조명을 이용한 빛의 연출로 주간과는 다른 빛환경 경관을 연출할 수 있다. 이에 본 연구는 도시 가로 중에서 상업가로와 주거가로를 대상으로 주 야간의 빛환경 특성을 분석하여, 가로의 용도에 따른 주야간의 빛환경 차이를 고찰하였다. 이를 위하여 두 가로의 일정길이에 대하여 수평면조도, 스칼라 조도, 휘도 및 색온도를 측정하였으며 측정결과를 용도별, 주 야별로 비교하여 분석하였다. 측정한 결과를 정리하면 다음과 같다. (1)수평면조도의 측정 결과, 주간의 주거가로에 비하여 상업가로가 28.8[%] 높게 나타났으며 야간의 경우 87.2[%] 높게 나타났다. (2) 스칼라조도의 측정결과, 스칼라조도의 특성상 전반적으로 균일한 분포를 보이며, 수평면 조도와 마찬가지로 주간에 비하여 야간에 84[%] 높은 값이 측정되었다. (3) 휘도의 측정 결과, 주간 배경에 대한 대상의 휘도비는 상업과 주거가로가 1:2이하로 나타나 조화로운 가로경관을 연출하며, 야간배경에 대한 대상의 휘도비는 상업가로는 1:17로 활기 있는 경관을 연출하고 주거가로는 1:5로 가로경관 이미지에 적당한 강조효과가 나타났다. (4) 색온도의 측정 결과, 주간의 배경은 맑은 하늘의 색온도를 나타냈으며 대상은 상쾌하고 활동적인 이미지의 색온도를 나타내었다. 또한 야간의 경우 상업가로와 주거가로 모두 나트륨 등의 영향을 받아 전반적으로 따뜻한 느낌의 색온도가 연출되었다.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.176-186
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• 2011

This study analyzed the consequences of using a company's own letter type for the brand image. After evaluating the brand image of companies that have their own letter types, the study concluded that the fact a company has its own letter type works positively for the brand image. In addition, the survey respondents see the corporate activity for developing letter types as an action for the public interest, and they agree with an argument that each company' own letter type can symbolize the company as CI. By studying literatures in the field of cognitive science, the study indicates that for communication through the letter type with consumers, companies should be careful when choosing their specific letter types and that repetitive exposure to a letter type helps people recognize it through a human experiment.

• Archives of design research
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• v.14 no.1
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• pp.187-197
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• 2001

Conventional design producing systems using the Internet are largely classified into two groups: a basic type in which an operator of a design producing site receives an order for manufacture of a design from a purchaser, produces the design based on the content of the received order, and delivers the produced design to the purchaser; and a type in which a purchaser inspects given designs and select one of them for purchasing. Such conventional design producing systems have following problems. Firstly, receiving an order over the internet and delivering a produced design to a purchaser has nearly the same procedure as a conventional logo design procedure with the sole exception that an order can be received through the Internet. Therefore, the production of a design still costs a great deal and takes much time. Secondly, inspecting given designs, selecting one and producing the selected design is like simply selecting a picture, and thus a purchaser is not allowed to modify a design. To solve the above problems, it is an object of the present a new solution to provide a self-design producing system and method using network, in which a purchaser searches a design database for a design suitable for the purchaser's company, determines a design database by modifying design conditions, and makes an order for manufacture of a product to which the determined design is applied, through the Internet.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.668-674
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• 2008

When various kinds of contents are developed in accordance with higher rate of Internet use to have quality conditions, added values can be elevated in genuinely strong power of Internet. As soon as visiting web site on Internet, men are invited to visit corresponding information web site by a variety of techniques and colors. The visual expression is thought to be important, and color plans of web designs play an important role. This is because the color decides on images of web design to transfer sense as an important element. The paper selected colors by each type of web site and investigated color images. The purpose of the paper is to classify local web sites by each type, for instance, identity, information/community, entertainment, shopping and learning, etc and to suggest directions of color image plan by each type of web site.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.663-667
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• 2008

This study suggested model that the practical core process of regional city image which are city identity and strategies of the conservation, promotion and development in city development. In this paper compared and suggested city images as the urban culture strategies, its limitation and evolution in Daejeon metropolitan city as regional developmental paradigm. And this paper present the core idea of city brand and guide line for the success strategies of City marketing in Daejeon. We examined the analysis of positioning on differentiation and symbolism as City brand in Daejeon. This paper suggest we understand that city design and city marketing as universal and sustainability design.

• Archives of design research
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• v.16 no.2
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• pp.335-344
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• 2003

There are various schemes to improve the environment of a rir in which we dwell. Among them environment color is one of formative elements that compose a city environment, the recognition about it is coming to be high gradually. A stabilized appropriate color of city environment gives a psychological social cultural effect to the people and also can be a useful method even in public information of city image, To give a citizen sensitive aesthetic and emotional satisfaction, a systematic rational design approach is necessary in an environment color plan. Hereupon, this study suggests one model of a concrete substantial color design through analyzing a present condition, for example, an existing environment, a case study about similar space, and a question investigation for finding out preference image and applying them to the color design. Through a rational systematic environment color design one can expect several effects making identity in a region, increasing a peculiar image or unity reinforcement by total application of color scheme, creating a visual environment with aesthetic characteristic, and efficiency of continuous color management system.