• Korea Petroleum Association Journal
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• no.4 s.86
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• pp.6-7
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• 1988

• Journal of the Economic Geographical Society of Korea
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• v.13 no.3
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• pp.354-380
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• 2010

Cities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city's image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city's current image and real attributes. Some cities are blessed with positive images. They don't require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don't advertise. They need to identify, develop, and disseminate a strong positive image for the city.

• Venture DIGEST
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• no.2 s.127
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• pp.48-49
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• 2009

국내 최초 아이디어 경매쇼'를 표방하며 벤처기업인들의 반짝이는 아이디어와 제품을 선보이는 TV프로그램이 화제다. 매주 목요일 저녁 6시 30분부터 SBS에서 방송되는 '아이디어 하우머치(tv.sbs.co.kr/howmuch)'가 바로 그것. 경매라는 역동적인 포맷을 통해 참신한 제품에 투자자를 연결해주는 아이디어 하우머치를 제작 연출하고 있는 '필름잇다우' 최희성 대표를 만나봤다. 세계 1위의 중소벤처기업 기술이 대한민국 경제의 유일한 희망이라는 믿음을 갖고, 벤처기술 홍보와 이미지제고를 위해 뛰고 있는 그에게 몇 가지 질문을 던져본다.

• The monthly packaging world
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• s.203
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• pp.65-75
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• 2010

본 원고는 기후변화 대응을 위한 핵심 정책대안 중의 하나인 탄소성적표지제도에 대한 그간의 운영실적을 소개하고 인증제품의 주를 이루는 포장용기를 활용한 비내구재 제품에 대한 탄소발자국에 대한 다양한 분석결과를 토대로 포장용기가 제품에서 차지하는 탄소발자국의 기여도에 대한 분석결과를 제시하였다. 또한, 자사 제품에 대한 탄소배출량을 계산하는데 필요한 탄소배출량 계산법을 탄소성적표지 인증기준을 중심으로 사례를 들어 쉽게 설명하고자 하였다. 마지막으로 에코디자인을 적용한 저탄소제품 개발에 대한 우수사례를 소개함으로써 포장용기를 활용한 제품을 생산하는 기업들에게 기업의 저탄소경영을 위한 최소한의 방안을 제시하고자 하였다. 이상에서 보았듯이 이젠 우리가 생산하는 제품에 대한 탄소배출량을 줄이는 것은 선택이 아닌 살아남기 위한 필생의 전략이 되고 있다. 우리 기업만의 독자적인 저탄소경영 전략을 수립하고 탄소성적표지제도를 기업의 저탄소경영전략의 일환으로 삼아 소비자와 지속적으로 커뮤니케이션 해 나가는 것이 기업의 이미지제고와 경쟁력을 높이는데 초석이 될 거라는 것을 필자는 믿어 의심치 않는다.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.173-179
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• 2012

In this study, gieopjung S corporations around the country the customer's perceived image of S corporations and relationships affect the relationship between commitment and see it through the marketing strategy was to become the foundation of the relationship of the findings customers commitment to S corporations used to think showed significantly affect impartiality. Growth of corporate commitment to the relationship between S corporations also affect to some extent because of the image rather than just winning and how much that technology can be seen to affect the Saints. In addition, does not affect the reliability of several factors, innovation, enterprise-wide chief executive officer, and so on image based on careful consideration of a more customer-oriented company with a reliable image of the future must be concerned with is improving.

• International Commerce and Information Review
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• v.14 no.2
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• pp.473-495
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• 2012

e-Trade should be activated for cost saving and efficient management of trade as it provides bases to actively respond to changes in markets through quick clearance of export and import. It also has tangible and intangible effects in providing services to customers through real-time sharing of information and can help enhance external competition and images through cost saving and efficient management of traders. Therefore, the study suggests that e-trade platforms to construct global trade systems should be executed to maximize economic ripple effects in terms of trade documents and cost, and paradigms of the past trade should be changed into new systems and presents future countermeasures to enhance its ripple effects.

• Journal of Distribution Science
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• v.4 no.1
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• pp.79-102
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• 2006

The importance of the environment in the store is embossed, this is demanded to manage the store environment from the dimension of image improve and customer contacted satisfaction measurement followed with the influence on the store choice criteria. Retail store's managers improve the retailing results by forming the appropriate store environment and giving the customers a pleasant and satisfied purchasing environment to improve the store atmosphere. The expected customer who looks for their store can plant a thesis existing reason of their own store definitely and strongly in theheart of manger and employee. And also, among the store differentiation, the weight of physical environment placed is becoming large day by day, and now can make full use of the competition superiority measure different with the store. This paper will actually analysis that what kind of influence the store environment factors exert on the store choice criteria, and also if the store choice criteria exerts influence on the store value and patronage intention.

• The Journal of Information Technology
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• v.6 no.1
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• pp.21-38
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• 2003

The college and university is a knowledge-centered organization, and 'knowledge' is the important strategic resource. Although this organization composed entirely of the knowledge worker that is able to use the knowledge in the most efficient and effective method, our university is not enough to manage the knowledge as strategic advantage. So, we need to implement knowledge management system under knowledge community centered in students, faculty and staff. The well-designed knowledge community can produce a new value and profit that can develope the university organization. We used to the portal technology defined as a personalized, single point of access through a web browser to various information located inside and outside of an university Knowledge portal supporting the activities of knowledge community will improve the knowledge transfer in student's learning activity, the knowledge creation in faulty's research activity, the knowledge sharing amount the various communities, and the accumulation of a process knowledge in operation and management. Eventually, a redesigned knowledge portal-based system will create a new value of university.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.1D
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• pp.93-106
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• 2008

Domestic construction industry that accounts for nearly 17.5 percent of GDP is one of the major industries that has been leading domestic economy development. However, accumulated negative image such as corruption, fraudulent work and 3D industries shadowing the remarkable achievement is rampant. In order to improve the image for construction industry, this research investigated various cases and activities related to the image enhancement. Cases analyzed include activities of National Center for Construction Education and Research (NCCER) and Construction Industry Training Board (CITB) such as 'Build Your Future', 'Construct My Future', 'Positive Image 2004', and so on. Based on the analysis results, a strategic framework to improve the image of Korean construction industry was proposed. It is envisioned that improved image of the industry will positively affect the growth of the construction industry by attracting more qualified human resources.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.363-374
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• 2024

The purpose of this study is to provide basic data to identify the communication effect of food and beverage companies' sports sponsorship activities and to find out the communication effect of food and beverage companies' active sports sponsorship activities. To this end, a survey was conducted on 300 people who participated and watched sports competitions hosted by food and beverage N companies in January, and 267 copies were used for statistical analysis to obtain the following results. First, it was found that sports sponsorship had a positive effect on corporate attitude. Second, among the factors of sports sponsorship, image enhancement, promotion, and promotion were found to have a positive effect on product attitude, but event contribution did not affect product attitude. Third, it was found that corporate attitude had a positive effect on product attitude. Fourth, corporate attitude was found to have a positive effect on purchase intention. Fifth, product attitude was found to have a positive effect on purchase intention.