• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.65-77
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• 2018

Recently, the number of 'single-person household' is increasing rapidly. It brings about changes in the societal cultural aspect. Examples of television programs focused on their lifestyle provoked the societal attention as a important social agenda. This research investigated to figure out inherent ideologies in of tvN through Semiotic and Discourse analyses. As a result, predominant ideologies were revealed on the basis of representations of such single-person households. The authors also tried to find out how the media represent attitudes of single-person households and figure out how the media approach their ways of lives on bases of specific discourses and ideologies.