• 한국의상디자인학회지
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• 제14권1호
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• 한국의상디자인학회지
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• 제14권1호
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• pp.175-191
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• 2012

It is said that the mainstream of the oriental culture is Confucian culture, but not be the unique culture of Korea. The religious object in Taoist ideology of immortality reflecting the awareness of cultural community and Korean identity was three spirits. Three spirits are one spirit in terms of main subject. Three spirits were named because they rule the heaven, the earth and human beings each in the reality. The custom performing the religious service to the heaven and the earth is not based on the Taoist ideology of immortality but only the superstition which we can't understand. However, we can clearly understand the reason why the ideology has been transmitted up to now in our awareness and culture when we understand the basis of that ideology. The theory on the origin based on the birthplace of Taoist ideology would be based on the shamanism of Eastern barbarianism and their cultural features. Accordingly, this paper aimed to identify the formative features of phoenix pattern and background of the formation of phoenix pattern based on the unique culture of Korea. Furthermore, the traditional craft works of Korea with the phoenix pattern which secured its position as the representative pattern of Korea will be investigated.

• 한국의상디자인학회지
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• 제14권1호
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• pp.13-29
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• 2012

Art works reflect the spirit and aesthetic information of the times. More specially clothing shown in paintings indicates the phases of the times and contains the aesthetic values of the era. The purpose of this study is to examine the characteristics of German Romantic Era on male and female clothing style represented in Caspar David Friedrich's paintings. The study aims to highlight the following: First, German romanticism ironically gives conceptual importance but high value to freedom of inner self and imaginative sensitivity of human beings. Second, the paintings of Friedrich show the consistency with nature through human beings' inner self and transcendency ultimately expressing religious ideals paradoxically. Third, the characteristics of male and female clothing style shown in Friedrich's paintings are considered religious, contemplative, paradoxical, transcendental, conceptual, political, grass-roots oriented, and female liberating. Female clothing reflects simple empire-style, while male clothing shows romantic style of people's leaders, reflecting the political features in those days.

• 한국의류산업학회지
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• 제14권5호
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• pp.846-852
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• 2012

Pets (such as dogs) are considered as important as family members, this perspective is due to an aging population and the decreased size of the traditional nuclear family. The pet industry has been growing every year; subsequently, is useful to develop practical patterns and designs appropriate for the body structure and movement of pet dogs. However, studies to develop a new form of pet dog's wear patterns and designs are limited. This study develops a basic pattern that is easily used based on a pet dog's size, designs popular clothing items for pet dogs, and helps in the manufactures of pet dog's wear. The results are as follow: 1) Analyzed categories and popular items of pet dog's wear from the research of the prior studies and on-line pet dog shopping malls; three categories (everyday wear, street wear, and special wear) and six items (T-shirt, one-piece, coat, jumper, and dress, tuxedo). 2) Developed the basic bodice pattern and sleeve pattern after test-wearing and revising the experimental patterns referenced from prior studies. 3) Developed patterns and designs for six popular items based on situation and gender: one-piece (everyday wear), coat (street wear), wedding dress (special wear) for female dogs/T-shirt (everyday wear), hood jumper (street wear), tuxedo (special wear) for male dogs. 4) Developed the previous six items to illustrate the research results of the study.

• 한국의상디자인학회지
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• 제12권2호
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• pp.67-73
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• 2010

Whole process of textile printing is made by computer and it remarkably improves environment problem. This digital textile printing is becoming next step environment friendly textile printing method. But, still now range of textile possible for digital textile printing is limited, and also color analysis according to fiber types is not completed. The ink printed on the fabrics through DTP printer can be absorbed and fixed into textile without any blots by pre-treatment using suitable media solution for fabrics types. The chemical formulation of media solution used in the pre-treatment process varies according to the types of textiles and inks for DTP products. First, I studied reference books or articles about color analysis of digital textile printing. Second, I recorded pre-process, printing, post-process and coloring of silk, wool, nylon at same condition. After that, I analyzed $L^*\;a^*\;b^*$, Total K/S, ${\Delta}E$ and studied color intensity and coloring. According to this study, I suggested particular textile special for coloring and manual for affective coloring control. It showed that the performance of the digital printing on the Silk, Wool and Nylon blend fabrics treated by the media solution developed in this study was better than the one treated by the previous media solution for each single inks.

• 한국의상디자인학회지
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• 제12권2호
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• pp.1-20
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• 2010

This thesis is about "manggon" that holds down man's top knot hair and its accessaries "pungjam", "kwanja". manggon was seen first time in the mural of Donwhang kae won chon bo during T'ang period (713-756). The "Tu Aek Ra" manggon shown in this mural would be the origin and beginning of maggon's usage. Also the "Sha" that was placed on top of the hair for decoration purpose is believed to be a former form of "manggon" Before the short hair cut was enforced, wearing the "kwan"(head gear) was considered as an impotant etiguette. Thus the head gear was treasured and the manggon which was the most essential piece to cover down the hair before to put on the head gear was regarded as the most important piece. However, since the manggon was tied very tightly around the forehead, manggon caused some sickness. From my private collections of man's head gears and ornament, 121 items were selected and used for analysis and the followings were found: 1. Pungjam was divided into 8 categories according to its shape and a research was made on its unique structural characteristic on each categories. 2. Kwanja's material and design that were used are all in accordance to the historical recordings.

• 한국의상디자인학회지
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• 제12권2호
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• pp.91-105
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• 2010

The purposes of this study were to segment consumers by life style groups and to investigate the differences among the segmented groups in regard to Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected from July to September, 2007. Statistical analyses used in the study were factor analysis, cluster analysis, ANOVA, and Scheffe test. The results showed that there were seven factors of life style: fashion and appearance interest, pride in Korea, sociability, interest in foreign culture, family centered, sports/culture, and interest in Korean food. Based on the seven factors, the consumers were segmented into three groups. They were fashion/diverse culture interest group, family/recreation oriented group, and sociability/family oriented group. The results showed that there were significant differences among the lifestyle segmented groups in regard to Korean image preferences for color, fabric, pattern, and categories of casual wear, and the intention to purchase the casual wear. For example, fashion/diverse culture interest group preferred diverse Korean prints, red, orange, blue and white colors, natural fabrics, and various types of casual wear. Also, the group has the highest interest and intention in wearing Korean image casual wear.

• 한국의상디자인학회지
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• 제12권2호
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• pp.107-118
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• 2010

The purpose of this study is to be data and to help understanding of pattern of Korean, Chinese and Japanese traditional dress. The methods of this study are the study of academic literatures as well as practical study through the analysis of case studies about actual works. The summary of this study's results is like followings. First, standard of Pattern are nature, mam-made in motif object, Naturalistic, Geometric, Stylized, Abstract in motif express, Order, Disorder in pattern express. Second, a point of sameness of motif object in traditional dress of three nations were that nature and letter abstractive of mam-made is a lot. but motif of Japan was used in daily life motif of mam-made which was not in Korea and China Third, commonly, motif expression of three nations were developed Naturalistic, Stylized. but in Naturalistic, Korea was simple, plane, China was three-dimensional, Japan was expressed super realism. Fourth, as formative aesthetic of Pattern, Korea is natural, plane, simple and symbolic, China is gorgeous, three-dimensional, immaculacy, filling and symbolic, Japan is delicate, complicated, decoration and symbolic.

• 한국의상디자인학회지
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• 제20권1호
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• pp.79-91
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• 2018

The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.

• 한국의상디자인학회지
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• 제20권1호
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.