• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.2
• /
• pp.63-74
• /
• 2012

The purpose of this study was to find factors affecting satisfaction and intention to re-purchase fashion goods through social commerce. A questionnaire method was applied for 123 women aged from twenties to thirties, with buying experience in fashion goods through social commerce. Independent variables were service quality, fashion shopping orientation, and demographics. Factor analyses and multiple regression methods were used to analyze data. Factor analyses resulted in two factors for service quality and resulted in four factors for fashion shopping orientation. The results of multiple regression analyses showed that convenience & benefits and site layout factors of the service quality had significant impacts on satisfaction in fashion social commerce. Those two service quality factors, demographics like job, and satisfaction were shown significantly important to predict intention to re-purchase fashion goods on social commerce service. Intention to re-purchase was best explained in the model with satisfaction as an independent variable. Meanwhile, shopping orientation factors were not important in any model.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.2
• /
• pp.49-62
• /
• 2012

The purpose of this study was to investigate the relationship between well-being lifestyles and herbal cosmetics benefits sought of female consumers. The data were collected from 301 women living in Seoul, Gyeonggi, Gwangju, Busan, and Gyeongnam province in June, 2011. Statistical methods including frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression were used for this study. The results of this study were as follows.: The well-being lifestyles were composed of five factors, 'health pursuit activity', 'eco-friendly product interest', 'eco-friendly dietary', 'eco-friendly clothing', and 'eco-friendly housing'. The herbal cosmetics benefits sought were composed of seven factors, 'special function pursuit', 'skin 'fitness pursuit', 'brand pursuit', 'nutritional reinforcement pursuit', 'economy pursuit', 'fragrance pursuit', and 'scarcity pursuit'. The well-being lifestyles and herbal cosmetics benefits sought according to female consumers's demographic characteristics showed a difference. Female consumers's well-being lifestyles showed that correlation with the herbal cosmetics benefits sought. Female consumers's well-being lifestyles had a influence on their herbal cosmetics benefits sought. The study results are highly expected to be used as valuable sources in marketing strategies for herbal cosmetic industries.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.1
• /
• pp.65-76
• /
• 2014

The purpose of this study is to examine the influence of conspicuous consumption on wearing attitude of jeans and analyze the difference of purchasing behavior in jeans by gender. Questionnaires were administered to 386 college students living in Deagu and Busan province. Frequency, factor analysis, reliability analysis, regression analysis, t-test, and $X^2$-test were used for data analysis. Conspicuous consumption were categorized into 5 factors such as famous brand preference, brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit. Wearing attitude of jeans was categorized into fashion information leadership, fashion innovation, and pursuit of economic. The result of this study showed brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit had significant effect of fashion information leadership and brand conspicuous, fashion pursuit, and imported goods pursuit had significant effect of fashion innovation. Brand conspicuous, and symbol of social position had significant effect of pursuit of economic. The indicates that men showed high brand conspicuous of conspicuous consumption and fashion innovation of wearing attitude of jeans. Gender of college students showed significant differences in purchasing place, purchasing price.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.1
• /
• pp.117-123
• /
• 2014

This paper examined dyeing using sulfur dye with nylon and the characteristics of high gauge knitting for generating high functionality including light weight, wind resistance and elasticity using fine nylon threads. Yarn tension, stitch field and knitting speed of high and fine gauge knitting were measured. The influence of reducing agents on sulfur dye, optimum dyeing conditions and fastness features in nylon dyeing were analyzed. The analysis results are presented below. When nylon (Hyoseong, 40d/34f) and spandex (Hyoseong, 20d) for use as hosiery yarn were used to knit high gauge and flat weave, 44 gauge, the effective knitting conditions were a stitch field over 8.2cm in 1 course length, yarn tension of less than 5g and knitting speed below 18rpm. Nylon dyeing using sulfur dye showed effective results when a rongalite reducing agent was used at more than 10% o.w.f. and dyeing was maintained at $98^{\circ}C$ for 30 minutes. For dyeing nylon and spandex composite using sulfur dye, color fastness in washing, water, daylight and friction were higher than Class 4 or 5, which indicated a superior property. The analysis results verified that the existing problems in nylon dyeing could be solved by using sulfur dyes that don't use heavy metals due to superior fastness and therefore quality, high gauge nylon knit products could be produced.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.1
• /
• pp.139-151
• /
• 2014

Storytelling contributes to easy flowing of cultural contents, and cultural original materials offer the creative subjects of cultural content. Now, in Korea, thanks to the Korean wave and etc, new kinds of cultural contents are requested and the demand for the original materials of storytelling has been increasing.A 5,000-year-old history, Korean traditional culture is the storage of the original materials of storytelling that can offer the creativity and the competitiveness, which are able to secure the national competitiveness. Particularly, there are different kinds of cultural archetype materials in the wedding ceremony and wedding costumes. This research, thus, is aimed at providing the subject materials for the cultural content development which are various and interesting by developing the original materials of storytelling on the wedding ceremony and wedding costumes during the Joseon dynasty. In the study for the wedding procedures in the late of Joseon Dynasty, the original sources within wedding ceremony created in the process where wedding customs in Joseon Dynasty and China were compromised are suggested. Further, in the research for the original sources on the wedding costumes associated the wedding ceremony, the original source of storytelling which are showed in a nation and an individual in the process where the wedding ceremony symbolizes the most important marriage one of the fomalities performed in one's life is suggested.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.1
• /
• pp.91-103
• /
• 2014

In this study, 70 national brands among men's wear brands were selected to examine linguistic characteristics of domestic national men's wear brand names. Linguistic factors which were used in national men's wear brand names were analyzed to understand their characteristics. Formative and semantic characteristics of each brand name were analyzed on the basis of the results from previous studies. It was found that long words with over four syllables are preferred than short words and single words in the form of noun are frequently used for domestic national men's wear brand names in terms of linguistic formality. English is most widely used in brand names, and European languages such as French, Spanish, and Italian are also used frequently under the influence of the country of origin. Next, the analysis result on the semantic characteristics of domestic national men's wear brand names showed that descriptive brand names are used to convey brand information directly and easily, or freestanding brand names which are absolutely irrelevant and newly coined words are chosen to create a characteristic image. In other words, brand names represent detailed business and product category of men's wear by forming a brand image of men's wear (ex. Man, Homme, Zio), and provide the information about properties and benefits related to the product such as dignity, masterpiece, and luxurious lifestyle to consumers by presenting the concept of the brand.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.3
• /
• pp.117-133
• /
• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.3
• /
• pp.15-31
• /
• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, ${\chi}2$ test, ANOVA and Duncan's multiple range test. The results were as follows. Three dimensions (appearance importance awareness, slimness importance awareness, internalization) were emerged on sociocultural attitude toward appearance, and subjects were divided into 4 groups(receptive, unreceptive, awareness, and internalized group) by this variable. The 4 groups by sociocultural attitude toward appearance showed many differences on apparel buying behaviors and appearance management behaviors. Receptive and internalized group more importantly regarded fashion trend and store display as apparel buying motives, design and trend as selection criteria, and did shopping to buy clothes more often than awareness and unreceptive group. Receptive and internalized group recognized higher the need for various appearance management behaviors and spent more expense to enhance their appearance than other groups.

• Korean Journal of Rural Living Science
• /
• v.5 no.2
• /
• pp.207-215
• /
• 1994

This study was conducted to expand the use of the Gal Ot which has been called Cheju-Do's folk costume. The Gal-Ot has been mainly used the traditional clothes which the farmers have worn during working in the fields. In this study, We firstly developed the dyeing methods used the immature persimmon juice and dyed the dress and fabrics. We secondly designed the diverse Gal-Ot which we can wear for the everyday dress, that is, men's and women's upper and lower clothes and reformed another Korean Style's Dresses and children's one-piece. This study strongly suggested that the Gal-Ot would be used for the everyday wear and the street wear for adults and children and that the improvement of dyeing method used the immature persimmon would be expanded the use of the Gal Fabrics.

• Korean Journal of Human Ecology
• /
• v.24 no.6
• /
• pp.875-887
• /
• 2015

The analysis in this work is about costumes among the rhythmic gymnasts in competition, which is intended to develop designs about rhythmic gymnastics costume and provide the basic material from the results. In its research method and range, the general information on rhythmic gymnastics was reviewed in literature and the case analysis was followed about costumes of world high rankers in competition during 2012~2015 seasons. Research showed the following results. First, leotard took a shape of skirt-added one-piece type, where a combination with long tight sleeve, round neck line, and stand-up collar had a relatively higher percentage in design. With regard to a bottom line of skirt, an amorphous type was most common that highlights rhythmical beauty without any particular form. This design exposed shoulders and waists on both sides, expressing the feminine beauty. Second, in color used mainly, white appeared most frequently. In its combination, more than three were employed. Third, transparent mesh was applied as basic, where lace and chiffon were used. Abstract pattern took the highest portion in pattern. Particularly, crystal bead or gradation coloring was used to maximize the visually splendid image, giving an effect of optical illusion as if neckless clothing, choker, bracelet, or glove were worn. Fourth, it appeared that the costume for each event was changed in every season, when only music was substituted but the same earlier costume was put on for the different event.