• Journal of the Korea Fashion and Costume Design Association
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• v.1 no.1
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• pp.53-71
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• 1999

The purpose of this study is to determine the fashion images implied in men's fashion trends and systematize the characteristics of the textile materials used for fashion images, by analyzing men's fashion trends published by Korean fashion information service companies. This study would be meaningful if it can suggest some objective criteria for the characteristics of textile per fashion image. The researcher analyzed the data on the basis of 8 fashion images, which were ethnic, modern, traditional, avant-garde, active, romantic, natural, techno ones. Above men's fashion images were choosed by analyze the some literatures and men's fashion trend information. The data used for this study were information about S/S and F/W men's fashion trends published by Interfashion planning, Samsung fashion Research Center for the period of 1995-2000. The data collected were subject to “content analysis method”. As a result of the analysis, the major images of 1995-2000 were natural, active, traditional, modern, ethnic, avant-garde, techno images, and while such combinations of conflicting images as ethnic/modern, traditional/avant-garde, natural/techno. Other mixed images were ethnic/natural, modern/active, tradional/active, traditional/modern, romantic/modern, ethnic/romantic, traditional/natural, modern/natural, active/natural, active/traditional/natural, etc. The various characteristics of eight men's fashion images were found in color, pattern and textile materials.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.21-33
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• 2004

The purpose of this study was to provide information on how to improve both the satisfaction and the current sizing system for the school uniform focused on middle and high school girls' students. For the satisfaction of their school uniform, there were statistical significance by the academic year in jacket design, blouse color, and skirt design in the case of middle school girls'. On the other hand, high school girls' evaluation of school uniform was significantly different in jacket color, jacket design, blouse color, textile of blouse, skirt color, and skirt design by the academic year. For the assessment of wearing motion, there was no significant difference by the grade in both middle school and high school girls'. However, it was shown more frequency of discomfort than that of comfort. For the evaluation of sizing fitness, the breadth of sleeve in jacket and the width of blouse were statistical significance in middle school girls' by the grade while the width of jacket, he breadth of sleeve in jacket, the length of blouse, the width of blouse and length of sleeve in blouse were different in high school students by the grade.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.1-13
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• 2004

The purpose of this study is followings. First, We analyze the times from initial works to present ones. Second, Detail element of Modificational process of Hanbok design with a expession element of clothes. Third, We intend to liquidate characteristics of External beauty and internal values for Lee Young Hee' s works, besides we expect that Hanbok is harmonized with modern times, is globalized, and is universalized. It is research method and region that we observe characteristics of korean beauty with theoretical background and we examinate formalism and contents of korean style of dresses through analysis of data. So, we insinuate a standard for analysis of beauty. Analysis data is her possession and slide from 1980 to ‘2000 A/W’ and ninety collection magazine data. We analyze beautiful characteristics along the expression elements of dresses and every year. So, We can find beautiful characteristics of works for expression elements of dresses, every year, and physical beauty and internal value of dresses. As a result, initial works have succession and development of tradition. But through second & third period, inclined physical beauty have duplicated aspects with closing and opening characteristics. So, She has expressed internal beauty.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.135-144
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• 2004

The purpose of this study was to determine cosmetic preferences and purchasing behavior of two segmented groups(career women vs. college females). We employed questionnaires and collected data from 443 people. Only 400 reliable questionnaires were used for a statistical analysis with SPSS program on the frequency, Chi-square test, and t-test. The results of this study were as follows: 1. The amount of makeup, and the reason for makeup were statistically associated with the segmented groups which are career women and college females. Also we realized that there was a significant difference in 'sophisticated' and 'sexy' makeup images. Both images were more highly sought in career women. 2. The preference of lip colors & textures, types of eye liner, and types of foundation were associated with the segmented career/college female groups. Both groups favored more glossy lipstick. Career women preferred liquid eye liner and foundation, while college females like to use no foundation. 3. Both career women and college females acquired information about cosmetics from the friend's advice rather than TV or magazine. In purchasing, career women considered the most quality, while college females considered suitable cosmetics for their natural skin types.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.123-133
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• 2004

This research analyzed the role of sex and clothing in the seventh version of elementary school textbook-Korean. Analyzed materials were described contents and illustrations or pictures in textbooks - Korean of the wholeclasses with content analysis. The followings are the summary of the results. First, the proportion of males to females is 55.6%. Second, the proportion of female's skirts to trousers is 80.6%. Third, the proportion of female's long hair style to short hair style is 61. 9%. Fourth, mother and female-teacher clothes mainly show skirts. Fifth the results compare father's working with mather's in home: fathers mainly spend the time with family and mothers mainly cook and play roles of housewife. As it was shown above, the ratio of sex in textbooks of elementary school has a tendency to be unfair. Clothing and apperearances of female don't also reflect the present actual tendency. Contents of textbooks are apt to emphasize on the traditional feminine attitudes.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.77-87
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• 2004

The purpose of this study was to analize the types of symbol concretely, one of a constituent elements of brand, using in Apparel Brands and to examine the meaning of symbol in the internet site of each brand and to evaluate the symbols in the aesthetic dimension and to suggest a basic data of the branding strategy for marketers. For this purpose, 41 Apparel Brands were selected from fashion magazine and the types of symbol used in the Apparel Brands were classified into three types. According to the formative characters of symbol, there were word symbol, descriptive symbol and abstractive symbol. The results of the study were following: the order was the descriptive symbol, word symbol, and abstractive symbol. The percentages of using symbols were descriptive symbol(61%), word symbol(29%), and abstractive symbol(l0%). The Apparel Brands used the most frequently the descriptive symbol that represents or symbolizes a concrete object to represent the image of brand. The abstractive symbol that use a graphic style or geometrical form to deliver the character of brand was used lowest. From this results, we could find that the descriptive symbol was used to deliver/notify the character or image of company's own brand easy and quickly to consumers in symbolic meaning making use of a concrete object such as a animal, plant, specific object or fictitious person, etc than word or abstractive symbol.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.35-47
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• 2004

Hair style is an expression of beauty for individuals and at the same time a clear social representation. It may be regarded as a means of knowing social recognition about social values and groups of the moment. The hair style clearly discriminated so-called the new woman, emerged during Chosun's modernization, and the old woman. Thus the purpose of this study is to examine changes in social recognition about the behavioral style of the new woman by relating them with women' s movements and with changes in female education policies. Results of the study can be described as follows. First, the new women in the 1920s were evaluated positive as those who were leading struggles against Japan and enlightenment campaigns. But between the 1920s and the 1930s, those women were thought to be negative in that they were appearance-oriented, extravagant and sticking themselves to reality. Second, how a variety of social figures recognized short-hair was determined here through reviewing the mass media of the 1920s. At that time, some men were positive about short-hair like feminists while others denied the convenience of the hair style in life and were negative about the new women's individualism and pursuance of luxurious appearance. Third, there were both positive and negative social recognitions about short-hair in the 1930s. which were supported by the mass media of that time.

• Journal of the Korea Fashion and Costume Design Association
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• v.3 no.1
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• pp.5-14
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• 2001

The study was about on the colorfastness of the natural vegetable dye. Impatient Balsamina was chosen as a speciesof the natural vegetable dye. It has a long history for Korean Women‘s grooming on the nail to be reddened, Actually those were very easy to gather and easy to extract the colors from the leaves and the flowers, Also Impatient Balsamina were abundant near our environment. So this was a cue as a natural dye for the wool fabric, This study was designed to testify the possibility of the Impatient Balsamina as a natural vegetable. First, 2 kinds of extracts from the Impatient Balsamina were prepared. Second, 2 kinds of mordants and 3 kinds of dyeing process were used. And the dyed wool fabric were evaluated the color index using Chroma Meter, the result was recorded as L$^*$, a$^*$, b$^*$ value(65.86, 16.40, 36.80). The effect of the mordants was more effective in Cr mordant than Al mordant in the color fastness and the color affinity. The very interesting results were in the colorfastness to the drycleaning, that was graded 4 to 5, but the colorfastness to light was low, graded 2. Impatient Balsamina was veryfied, it could be a natural vegetable dye for the wool fabric.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.1
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• pp.64-72
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• 2004

The purpose of this paper is to investigate the changing fashion image of the glossy materials including metal, leather, vinyl, latex, plastic etc. from 1960's to the present. Glossy materials used in the second half of the 20th century showed a restricted image combined with a specific social circumstance. They expressed a reflection of young and future-oriented space period of 1960s. Many designers like Paco Rabanne and Andre Courreges were concerned with the fashion of space age and expressed that image with leather and synthetic materials including silver leather, metal chain armor, and plastic appeared as the keynote of fashion. In 1970's, glossy material was the symbol of avant-garde and rebellious attitude by the punk fashion. They maximized glamourous look of 1980s, and cyber look with an expectation for a new millenium of 1990s. On the other side, glossy materials seem to be used as a source of various inspiration of fashion designer in the 21st century. Also, some of the past images, for example space look and glamourous look, are revived in the 21 st century by the form of modified design.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.1
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• pp.73-87
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• 2004

In the designing stage, the HANBOK CHIMA is created using a flat pattern with linear shapes. However, when worn, the skirt creates a fluid and organic silhouette. According to the wearing method(wrapping), HANBOK CHIMA can create various shapes and movements. In comparison to the general skirt, It is more effective in revealing the wearer's sense of beauty. The method of wrapping the skirt from the rear is a suitable way of wearing the garment in accord with the Korean ON-DOL(온돌) culture and it creates mystique eroticism. We can devide the silhouettes according to six different period of time. The silhouette of HANBOK CHIMA is affected by the following elements: length, width, pleats, textures and the usage of underwear. [1. Koguryo (5C∼6C) - The first Tent silhouette. 2. The South Dynasty Silla (7C∼8C) - The second Tent silhouette. 3. Kyoryo dynasty (l4C) - Cylinder silhouette. 4. The first Chosun dynasty (late 14C∼17C) - Bell silhouette and Cylinder silhouette. 5. The second Chosun dynasty (mid 18C∼mid 19C) - Bell silhouette and Barrel silhouette. 6. The third Chosun dynasty (late 19C∼the beginning of 20C) - Tent, Cylinder and Bell silhouette.]