• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.880-892
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• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.293-315
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• 2017

This study investigated how college students seek and use information sources at the time of their decision making (especially during elections on this study). More than 360 students in 12 colleges located in Seoul were randomly selected and participated in this study. The survey asked them what kind of information sources they use at the time of their decision making as well as when they use information as usual. Several criteria for information evaluation were adopted to analyze information attributes and information seeking behavior of the population. Compare to the previous studies, Internet resources are more used than ever, information credibility and authority affected more to the population's political decision making. Additional examinations were executed to see deeper story of their information seeking at the end.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.583-588
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• 2008

본 연구는 인터넷 쇼핑몰의 고객만족과 지속사용의도를 예측하기 위해 구매 경험자를 대상으로 구매의사 결정 시 이용한 정보에 대한 사후 만족 측정을 통해 정보원천의 중요성과 영향력을 규명하고자 하였다. 이를 위해 인터넷 쇼핑몰에서의 구매와 관련된 기대형성에 정보원천이 미치는 영향과 전통적인 기대불일치 패러다임하에서 기대불일치와 만족간의 관계를 온라인 환경에서는 정보만족이 매개함을 살펴보았다. 분석결과 첫째, 정보원천 중 자신의 구매경험이 기각되었으며 반면 다른 소비자의 소비경험인 온라인 구전정보가 가장 많은 영향을 미치는 것으로 나타났다. 둘째, 전통적인 기대불일치이론과 달리 인터넷 쇼핑몰에서는 전반적 만족에 대한 정보만족의 매개효과가 나타났다. 셋째, 전반적 만족에 대해 정보만족이 직접효과가 가장 높은 것으로 나타났다. 넷째, 의사결정 유용성은 전반적인 만족과 지속사용의도에 직접 효과가 있는 것으로 나타났다. 이는 온라인 환경에서의 정보의 중요성을 실증한 것으로 정보를 통한 기대관리, 정보만족을 기반으로 한 고객만족과 지속사용을 예측할 수 있게 해준다.

• Digital Contents
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• no.2 s.81
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• pp.40-45
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• 2000

Competitive Intelligence이 기업 활동의 한 부분으로서 의사결정 과정에서 중요한 측면을 지니고 있는, 정보를 수집하고 다루고 활용하는 총체적 기술로 요약할 수 있다. 이 글에서는 어떠한 정보를 다루어야 하는지 알아본다. 따라서 정보의 선택과 정보의 질에 관련한 문제를 살펴본다. 비형식이거나 형식적인 수많은 여러 정보원들을 식별하고, 이 정보원들을 평가하고 정보원들이 내포하고 있는 정보들을 평가하는 작업에 관한 문제를 다루도록 한다. 또한 "정보 왜곡"에 관련한 정보의 부정적 측면에서 정보를 다루어 본다. 그리고 Competitive Intelligence 활동의 한계와 윤리문제에 관해 다룬다.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.3
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• pp.117-135
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• 2010

This study investigated how college students seek and use information sources in their everyday lives. A total of 360 students from twelve colleges located in Seoul were randomly selected and participated in this study. The survey asked them what kind of information sources they use in their everyday life and what differences it has when they seek the information sources for their decision making time. Various criteria for evaluating information sources were reviewed to adopt in this study and collected data were analyzed using SPSS 17.0.

• Journal of Information Management
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• v.33 no.4
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• pp.107-128
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• 2002

The purpose of this study is developing a information support system for R&D decision making to maximize economic results of the R&D. This system is composed of studying the model of work flow for R&D decision making, analyzing a technology information, connecting with the databases from KISTI and others, and valuing R&D technology on line. Especially in the case of technology valuation, this system is combined with the valuation model which supports knowledge information for helping more objective estimation.

• Information Systems Review
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• v.22 no.4
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• pp.41-58
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• 2020

This study addresses the issue of which factors make domestic works have turnover intention. To pursue this research issue, we utilized a public database "2017 Occupational Migration Path Survey", administerd by Korea Employment Information Service (KEIS). Decision tree method was applied to extract crucial factors influencing workers' turnover intention. They include 'the degree of matching the level of education with the level of work', 'the possibility of individual development', 'the job-related education and training', 'the promotion system', 'wage and income', 'social reputation for work' and 'the stability of employment'.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.4
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• pp.55-75
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• 2016

We analyzed the characteristics of the physicians preferred information sources and barriers through in-depth interviews. Information searches for patient treatment were subdivided into deciding patient treatment methods, understanding the latest treatment trends, and preparing presentation materials for conferences. The variables that affected the search behaviors were identified as being background knowledge on the topic, clinical experience, job title, search skills, user training, and familiarity with the library homepage. PubMed was the most preferred choice because of users' familiarity, reliability, and the vastness of information; Google was also used frequently for easy access and fast search result. The accuracy and the recentness of information were the most significant criteria. Easy interface and convenient access were also considered important due to physicians' time constraints. Searching obstacles were divided into difficulty of searching system, unfamiliar term, too vast resources, difficulty to get fulltext articles and complex advanced search features. The results of this study can be utilized as a basis for improving information service of library and curriculum development for physicians.

• The Journal of Information Systems
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• v.20 no.1
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• pp.21-40
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• 2011

웹이라는 환경은 다양한 정보원천을 생성해냈고, 온라인 소비자는 시간과 노력의 비용을 줄여 보다 합리적인 의사결정을 하기 위하여 웹 정보탐색을 한다. 특히 인터넷 환경은 정보를 획득하는 비용을 낮춤으로써 유용한 정보원천의 역할을 수행하고 있다(Bakos, 1997; Bar-Ilan, 2001). 그러나 너무 많은 정보는 오히려 소비자들의 의사결정을 방해할 수 있는데, 이때 소비자들은 정보원천에 대한 인지경향, 즉 신념수준을 가지고 자신에게 필요한 정보를 취사선택하게 된다(Schuman and Johnson, 1976). 이러한 관점에서 온라인상에서의 구매의사결정과 관련해서 주요하게 참조되는 정보원천을 파악하는 것은 의미있는 일이라 할 수 있다. 이에 본 연구에서는 사전조사를 통해 온라인 주요 정보원천으로 온라인 구매경험, 온라인 구전정보, 판매자 정보를 도출하였다. 그리고 이러한 정보원천이 제품만족, 정보만족에 미치는 영향관계를 알아보고, 이어서 정보만족과 제품만족이 인터넷 쇼핑몰에 대한 소비자의 전반적인 만족에 미치는 영향을 살펴보았다. 분석결과, 온라인 정보원천의 모든 변수들이 정보만족에 유의한 영향관계를 갖는 것으로 나타났으며, 제품만족과의 관계에서는 판매자 제공정보가 유의하지 않게 나타났다. 또한 정보만족과 제품만족 모두 소비자의 전반적인 만족에 유의한 영향을 미치는 것으로 나타났다. 이와 같은 결과는 온라인상에서의 정보의 중요성을 입증하는 것으로, 온라인 소비자의 정보원천에 대한 이용과 평가를 이해하는데 새로운 시각을 제공해주고, 정보원천에 대한 관리와 활용에 관한 실무적 시사점을 제시해 줄 것으로 기대된다.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.468-484
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• 2004

The purposes of this study were (1) to segment female college students' apparel shoppers into unique apparel buying decision-making style groups; and (2) to profile for each segment in terms of personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion information sources. Data were collected through questionnaires from convenient sample of 290 female college students. As a result of cluster analysis and univariate analysis of variance, distinctive consumer decision-making style groups of consumers were identified; Value-maximizing Recreational Shoppers, Brand-Maximizing Emotional Shoppers, and Apathetic Shoppers. These three groups were compared as to the effect of personal characteristics variables and fashion information sources through univariate analysis of variance and chi-square statistics. The result showed that personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion-information sources do influence the consumer decision-making styles and that these three groups were unique in their decision-making characteristics showing that consumer decision-making styles can be a good segmentation base for apparel market.