• 복식문화연구
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• 제14권4호
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• pp.596-608
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• 2006

The purpose of this study was to reveal the relationship between self confidence in fashion coordination and fashion information search of men. This study also examine the utility of services of fashion coordination in fashion store. A questionnaire was developed and data was collected from 248 male consumer in the age of $20{\sim}29$ living in Busan and it was analyzed by the statistical method of frequencies, factor analysis, analysis of variance and regression. The results of this study were as follows: First, information contents of fashion coordination include four dimension, such as fashion style information, knowledge about fashion item, way of putting-on for stylish appearance and beauty information. And degree of search fashion information was significant different among groups classified by consumer's level of self confidence in fashion coordination. Second, multiple regression analysis revealed that consumer's self confidence in fashion coordination could be predicted from the amount of search fashion information contents and information sources. In conclusion, fashion information search was important factor which influenced on self confidence in fashion coordination. and male consumers perceived fashion coordination services in fashion store will be useful information.

• 디자인학연구
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• 제15권4호
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• pp.327-336
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• 2002

본 논문의 목적은 찬피부색을 지닌 사람들이 자신의 이미지를 긍정적인 이미지로 관리하고 자신감 있는 의복색을 선택하여 의상연출에 도움을 주고자 하였다. 찬피부색을 지닌 사람들이 의복색에 따라 어떠한 시각적 이미지 평가가 나타나는지를 준 실험 방법으로 분석한 결과는 다음과 같다. 1. Red계열의 의복색에서는 vivid 톤에서 긍정적인 이미지를, dull과 dark 톤에서 부정적인 이미지를 보여주었다. 2. Yellow계열의 의복색은 vivid, bright 톤에서 긍정적인 이미지를, dull, dark 톤에서 부정적인 이미지를, cool Yellow의 light 톤에서도 긍정적인 이미지 보여주는 것으로 나타났다. 3. warm Green의 의복색은 vivid, deep 톤에서, cool Green의 vivid 톤에서 긍정적인 이미지를 나타내었다. 4. warm Blue의 의복색은 vivid, deep 톤에서 긍정적인 이미지를, cool Blue의 vivid, bright 톤에서 긍정적인 이미지를 지니며, dull 톤에서 부정적인 이미지를 보여주는 것으로 나타났다. 5. Purple계열의 의복색은 vivid, deep, light 톤에서 긍정적인 이미지를, dull 톤에서 부정적인 이미지를 보여주는 것으로 나타났다.

• 한국의류산업학회지
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• 제22권2호
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• pp.149-157
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• 2020

The current study tests the effect of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance, mediated by creative fashion consumer efficacy. Creative fashion consumer efficacy refers to a consumers' belief in the ability to consume fashion products in a creative way. The survey was conducted on 474 people between 20 and 40 years of age in a panel of online survey firms. Data was analyzed using reliability analysis and frequency analysis by SPSS 20.0 along with confirmatory factor analysis and structural equation modeling done by AMOS 20.0. The results reveal that creative fashion consumer efficacy consists of original thinking efficacy, usage expansion efficacy, problem solving efficacy, and method variation efficacy that is consistent with the original structure of creative consumption efficacy. In addition, fashion product knowledge and confidence in fashion coordination do not affect innovative fashion product acceptance. The effects of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance are fully mediated through creative fashion consumer efficacy. The results of this study demonstrate that people who are knowledgeable, confident and associated with fashion product consumption can have a high level of creative fashion consumer efficacy that increases innovative fashion product acceptance.