• Title/Summary/Keyword: 의복지식

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Determinants of Decision-Making Confidence of Clothing - Consumer Susceptibility to Interpersonal Influence, Vanity, and Clothing Product Knowledge - (의복 의사 결정 자신감의 결정변수 - 소비자 동조성, Vanity, 의복 지식 -)

  • Jeon, Kyung-Sook;Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.18 no.3
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    • pp.476-487
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    • 2010
  • The purpose of this study was to identify the determinants of decision-making confidence of clothing. As determinants, this study examined consumer susceptibility to interpersonal influence, vanity, and clothing knowledge. Data were collected through surveying university students in Seoul metropolitan area using convenience sampling method. Out of 324 distributed, 300 useful questionnaires were returned. The results showed that identical conformity among consumer susceptibility to interpersonal influence factors significantly influences, both directly and indirectly, decision making confidence through vanity. Although normative conformity does not influence decision-making confidence directly, it does significantly influence decision-making confidence indirectly through influencing vanity and clothing knowledge. The results suggest clothing is a manifestation tool for managing public self, which finally leads to increased clothing knowledge and decision-making confidence of clothing. These findings may be used by marketers in developing strategies for product development and promotion.

Consumers' Perception of Clothing Price(Part ll) - The Effect of Product Involvement and Consumer Knowledge on the Perceptions of Each Dimension of Clothing Price (의복구매시 소비자가 지각하는 가격 (제2보) 제품관여와 소비자 지식이 의복가격의 각 차원 지각에 미치는 영향-)

  • 진병호
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.5
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    • pp.628-638
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    • 1998
  • This study, the second in two part series, focuses on effect of product involvement and consumer knowledge on consumers' perceptions of six dimensions of clothing price: price -quality schema, prestige sensitivity: sale proneness, price mavenism, value consciousness, and price consciousness. Additionally, correlation between product involvement and consumer knowledge was examined. Multi-item measures of six dimensions of price, product involvement, and consumer knowledge were included in the questionnaires. The subjects were 264 college students living in Seoul, Korea. The data were collected by self-administered questionnaires and analyzed by factor analysis, regression analysis, and correlation analysis using SPSS PC. In addition, two focus group interviews were conducted to obtain qualitative data for the result interpretation. Results of this study showed that the degree of consumers' product involvement significantly affects consumers' perceptions of each price dimension except price consciousness dimension. Consumers' knowledge about clothing has a significant effect on consumers' perceptions of all price dimensions. Dimensions of product involvement and consumer knowledge were partially correlated. Marketing implications based on these results were suggested.

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A Study on the Job Aptitudity of Fashion Salesperson (패션 판매원의 직무적합성에 관한 연구)

  • Chung, Ihn-Hee;Park, Kyung-Ok;Lee, Mi-Jeom;Min, Kyung-Sun;Kang, Jin-Koo
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.73-97
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    • 2005
  • The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.

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Concept Map Development of 'Eco-friendly Clothing Life and Reform Clothes' Unit in Middle School Technology·Home Economics Textbooks Based on 2009 Revised Curriculum (2009 개정 기술·가정 교과서 '친환경적 의생활과 옷 고쳐입기' 단원의 개념도 개발)

  • Yang, Ji Sun
    • Journal of Korean Home Economics Education Association
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    • v.29 no.3
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    • pp.161-183
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    • 2017
  • The purpose of this study is to develop a concept map in a visual instructional strategy so that meaningful learning can be done by structuring knowledge in the section of eco-friendly clothing life and reform clothes. For this purpose, ten textbooks for the 2009 revised were analyzed, and 10 sub-area were selected to develop the concept map. The development was done by using Cmap Tools V6.02 and the study process has progressed content analysis, concept extraction, and concept map development. The analysis process and results of this study are as follows. First, in the course of setting standards, the analytical standards were set for the 2007 revision and 2009 revision curriculum achievement standards. Second, in the process of content analysis and concept extracting, through the analysis of textbooks, 'clothing selection and purchase', 'clothing care and management' and 'clothing reuse and eco-friendly'. The concept was extracted by subdividing on the basis of general and comprehensive core concepts. Third, the development process of concept map was developed and revised based on the extracted concepts, and the concept map developed was the 'clothing purchase plan', 'points to consider when buying clothing' 'quality', 'handle with care', 'classify laundry', 'remove stain', 'water washing', 'repair clothing', 'reform clothing', 'eco-friendly clothing life'.

Digital Hanbok Modeling for Virtual Characters : A Knowledge-driven Approach (가상캐릭터의 디지털 한복 모델링을 위한 지식기반 접근법)

  • Lee Bo-Ran;Oh Sue-Jung;Nam Yang-Hee
    • The KIPS Transactions:PartB
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    • v.11B no.6
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    • pp.683-690
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    • 2004
  • Garment modeling and simulation is now one of the important elements in broad range of digital contents. Though there have been recent products on garment simulation, general users do not know well enough how to design a virtual costume that meets some requirements about its specific clothing pattern. In particular, Hanbok - the Korean traditional costume - has many different characteristics against western ones in the aspect of its pattern design and of draping. This paper presents a knowledge-driven approach for virtual Hanbok modeling without knowing how to make real Hanbok. First, parameterized knowledge for several fabric types art solicited using visual similarity assessment from simulated and real cloth. Secondly, based on the analysis of designer's knowledge, we defined multi-level adjustment processes of Hanbok measurements with regard to body shape features for different virtual actors. An experimental system is developed as the form of a Maya plug-in and the result shows the applicability of the proposed method.

Basic principles of Nursing Care (6) (간호의 기본원칙(6))

  • Henderson Virginia
    • The Korean Nurse
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    • v.9 no.2 s.46
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    • pp.29-33
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    • 1970
  • 이 책자는 기본간호의 구성요소를 분석한 것이며 이것은 간호원의 독특한 기능에 관한 다음과 같은 정의에서부터 나온 것이다. 즉 간호는 각개인이 병에 걸려 있거나 혹은 건강할때, 건강이나 질병으로부터의 회복(혹은 평화스러운 죽엄으로)에 도움이 되는 모든 활동을 수행함에 있어서 그를 돕는 일이며 이러한 일들은 만일 그가 필요한 힘, 의지 또는 지식을 가지고 있었다면 다른 사람의 도움없이도 할 수 있었을 것이다. 또한 각 개인이 가능한 한 속히 독립성을 회복하도록 돕는 일도 간호원의 기능인 것이다. 다시 말하면 간호원은 각개인이 다음과 같은 활동을 할 수 있도록 돕는것이다. (1) 정상적으로 호흡한다; (2) 적절하게 먹고 마신다; (3) 모든 배설통로를 통하여 배설한다; (4) 적당한 자세를 유지하고, 운동한다;(걷는 것, 눕는 것, 한 체위에서 다른 체위로 바꾸는 것); (5) 잠자고 휴식한다; (6) 적당한 의복을 선택학, 옷을 입고, 옷을 벗는다; (7) 의복을 적당히 조정하고 환경을 조절함으로써 체온을 정상적으로 유지하도록 한다; (8) 신체를 청결하게, 몸을 단정히 하고 표피를 보호한다; (9) 환경으로부터 오는 위험을 피하고 다른 사람을 손상케 하는 위험을 방지하다록 한다; (10) 감정, 욕구, 공포, 또는 ''느낌''을 표현할 때 다른 사람들과 의사를 소통한다; (11) 그의 신앙에 따라서 예배한다; (12) 성취감을 가져올 수 있는 어떤 작업을 한다; (13) 유희, 또는 각종 오락에 참여한다; (13) 건강한 생활로 ''정상적'' 발전을 할 수 있게 만드는 방법을 배우고, 발견하고 또는 호기심을 만족시킨다.

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The Effect of Price Discount Frequency on Consumer Evaluation of Clothing Brand Equity (가격 할인 빈도가 소비자의 의류 상표자산평가에 미치는 영향에 대한 연구)

  • Choi, Jung;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.6
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    • pp.1025-1036
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    • 2001
  • This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

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Current Status in Management of Children with Atopic Dermatitis and Knowledge and Practice of Preschool Teachers (보육교사의 아토피 피부염 아동 관리 현황과 아토피 피부염에 대한 지식 및 실천)

  • Cho, In-Sook;Ryu, Se-Ang
    • Child Health Nursing Research
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    • v.19 no.1
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    • pp.49-58
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    • 2013
  • Purpose: The purpose of this study was to describe current status in management of children with atopic dermatitis and to examine knowledge and care practices of preschool teachers. Methods: A survey using a self-administered questionnaire was conducted. Knowledge and practice were measured with the questionnaire by Park (2011). Data were analysed using SPSS.WIN 20.0. Results: Of the teachers, 81.3% managed children with atopic dermatitis depending on parents' needs and 58.9% reported difficulties due to limited knowledge and expressed a need for continuing education and provision of educational guidelines. Preschool teachers had a mean score for knowledge about atopic dermatitis of .75 out of 1 point. Among three domains of knowledge, signs & symptoms had the highest score and management, the lowest. The mean score for care practices for children with atopic dermatitis was 3.4 out of 4 points. Among the four domains of care practices, food had the highest score and dress & bedclothes, the lowest. Knowledge and practice of the teachers were different according to responsibility in management and educational need. The correlation between knowledge and practice was not significant. Conclusion: These results suggest that educational programs and strategies should be developed to increase preschool teachers' knowledge and improve care practice for children with atopic dermatitis.

Influence of Living Abroad on People in General and Their Clothing Style: A Case Study of Koreans (해외체류경험이 소비자의 일반적 특성과 의복 스타일에 미치는 영향: 한국인의 경우)

  • Yu HaeKyung;Kim Chanju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1644-1654
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    • 2004
  • As globalization has been accelerating in recent years, more people have opportunities to live abroad for an extended period of time, which is known to have strong influence on consumers. The main purposes of this study were to examine if and how sojourning experience could bring changes to people in general and in clothing styles with focus on Korean adults. The researchers conducted in-depth interviews on a total of thirty-six women and twenty-one men who lived in foreign countries more than two years and have been back in Korea longer than one year. The major results indicated that in addition to personalities, age, length of stay, activities during stay, gender, and cultural distances played important roles in bringing long-term changes on people. Re-established self-identity, changes in values, and openness toward diversity were major common changes observed in the interviewees. In addition, they became educated consumers with good knowledge of diverse brands and prices, and emphasized value as opposed to price. Changes in clothing styles were noted mainly among women. They placed high importance on having their own style, coordination and appropriateness, which were consistent with the general changes. Influences of different cultures were also noted.

Consumer Awareness of and Preference for Flame Retardant Apparel (방염가공된 의류에 대한 소비자들의 의식도와 기호도에 관하여)

  • Darden Leatha;Kim Yongsook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.6 no.2
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    • pp.25-32
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    • 1982
  • 본 연구의 목적은 1. 방염 가공된 의류에 대한 소비자들의 인식도를 측정하고 2. 방염 관계 법규를 확대하여 12세 이상의 어린이나 기타 연령층에서도 방염 가공된 의류를 원하는지를 알아보고 3. 인산염계 방염 가공제 사용 금지 조치가 방염 가공 의류에 대한 소비자들의 기호도에 영향을 미쳤는지 알아보기로 하였다. Alabama, Tuscaloosa 시에 있는 국민학교와 유아원에 다니는 어린이의 학부모 230명에게 1979년 9월 26일 질문지를 배부하여 그 후 3일부터 10일까지 질문지를 회수여하 83장의 유효한 자료를 얻었다. 83명의 학부모를 Group 1: 유아원에 다니는 어린이의 부모 45명 Group 2: 국민학교에 다니는 어린이의 부모 38명으로 나누고, 두 Group의 각 목적에 대한 유의도를 알아보기 위하여 Cattell,s Profile Analysis를 하였다. 목적 1과 2에 대하여서는 Group 간의 유의도가 발견되지 않았으며 목적3에 대하여서는 Group 간의 유의도가 발견되었다. 목적 3의 각 항목에 대하여 t-tests를 행하였다. 결과에 의하면 응답자들은 1. 방염 가공된 잠옷이 시장에서 널리 팔리고 있음은 알고 있으나 방염가공에 관련된 관계법규에 대하여 완전히 이해하지 못하고 있었으며 2. 방염 가공에 관련된 법규를 확대하여 어린이나 노인층의 의복이 방염 가공되기를 원하고 있으며, 3. 시장에서 방염 가공된 의류와 방염 가공되지 않은 의류가 함께 진열되어서 선택할 수 있는 계기를 원하고 있으며, 4. 유아의 부모들이 국민학생의 부모보다 방염 가공의 해독성에 대한 정확한 지식을 갖고 있었다. 그러나 이들 모두가 인산염계 방염 가공제의 독성에 대한 정확한 지식은 없었다.

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