• 한국의류학회지
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• 제25권1호
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• pp.13-24
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• 2001

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and satisfaction with fit of apparel. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight, 2) both body cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. The unsatisfied fit of apparel parts were also found to be thigh, hip, abdomen, crotch, pant length that matched each parts, 3) fit satisfaction of neckline, shoulder, midriff, hip, crotch, thigh, calf, and skirt length decreased according to the increase of weight control degree, and 4) weight control group which wanted to lose weight at neck, shoulder, arm, breast, waist, abdomen, hip, thigh, and calf also had low fit satisfaction of neckline, shoulder, armhole, sleeve, breast, waist, abdomen, midriff, hip, thigh, crotch, calf, and skirt length in clothing.

• 복식
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• 제54권1호
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• pp.69-81
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• 2004

The purpose of this study was to find out apparel fit satisfaction according to item(jacket, pants, skirt) by body perception and body satisfaction. This research was done by a survey method. Descriptive Statistics, Pearson's Correlation, Crosstabs were used for data analysis. The results of this study are as follows. 1) Correlation between body perception and body satisfaction : The subjects were less satisfied with larger or thicker girth of upper body. The subjects were less satisfied with thicker upper arm, lower arm, waist and lower abdomen. The subjects were more satisfied with taller height. The subjects were less satisfied with larger or thicker girth of lower body. The subjects were less satisfied with thicker hips. thighs, calves, ankles, and longer crotch length. However, they were more satisfied with longer legs. 2) Apparel fit by body perception and body satisfaction: The subjects who were less satisfied with thicker upper arm, waist, thighs and wider hips were less satisfied with the upper arm area, waist area. hip area of jacket. The subjects who were more satisfied with longer arms were more satisfied with the sleeve length of jacket. The subjects who were less satisfied with wider shoulder width were less satisfied with the upper back width of jacket. It means the shoulder width affected more the upper back width of jacket than shoulder width of jacket. The subjects who were less satisfied with wider hips were less satisfied with the hip area of pants and skirt. The subjects who were less satisfied with thicker thighs were less satisfied with the thigh area and the hip area of pants and skirt. The subjects who were less satisfied with longer crotch length were less satisfied with the crotch length of pants. 3) Difference between actual body and perceived body by Rohrer Index: Rohrer Index 109 calculated by average of the ideal height(165.83cm) and weight(49.78kg) of the subjects ranged in thin body type(below 120). The subjects tended to perceived their bodies fatter than their actual bodies. Also, the subjects tended to perceived their lower bodies fatter than upper bodies.