• Journal of the Korean Society of Costume
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• v.61 no.3
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• pp.51-62
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• 2011

The purpose of this study was to examine the visual evaluation of image according to the style, hue, value, and chroma of the male clothing and the preference of image. A quasi-experimental method was used for this study. The first factorial design was the $2{\times}3{\times}2{\times}2$ (style of upper clothes ${\times}$ hue ${\times}$ chroma ${\times}$ color of trousers), and the second factorial design was the $2{\times}3{\times}2$ (style of upper clothes ${\times}$ value ${\times}$ color of trousers). The styles of upper clothes were a soutien collar casual jacket and a polo shirt. The subjects were 509 female college students living in Seoul. Factor analysis showed five image categories of men's clothing: initiative, dignity, politeness, activity, and mildness. Yellow was evaluated as having the highest initiative and activity. Blue was shown to have lower mildness than red and yellow. The high saturated chroma was perceived to be higher initiative and activity than low chroma. The shirts were evaluated higher in activity and mildness than the casual jackets were. The beige pants were perceived to be higher in dignity and mildness than the dark blue pants. The high chroma jackets were perceived to be higher in both initiative and activity than the low chroma jackets. The navy blue pants with the upper clothes in low chroma blue were perceived to be higher in politeness than with the upper clothes in low chroma red or yellow. The low value clothes were perceived to be higher in both initiative and dignity.

• Journal of the Korean Society of Costume
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• v.49
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• pp.155-172
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• 1999

The purpose of this study was to investigate the effect of children's personality traits and parental child-rearing attitudes on clothing attitudes and color evaluation of preschool children. The subjects for this study consisted of 360 five-year-old children who were attending a preschool and their parents in Cheju Island Korea. Employed mothers had significantly higher score on love acceptance attitude than unemployed mothers did. Female children had more conservative attitude on clothing sex-role than male children did There were no significant gender differences in parental child-rearing attitudes. There were significant relationships between gender and preferred clothing colors. Male children were more likely to prefer blue red, green, and prussian blue for the colors of clothing than were female children while female children liked pink yellow and orange more than male children. Boys selected blue and girls selected pink as the most preferred clothing color. Overall preschool children chose red as the most preferred color black as the most disliked color. The children's sex identification by clothing color was highly consistent with the conservative attitude of adults for all colors. That is preschool children identified pink red and yellow with female color while prussian blue blue and green with male color. Clothing interest of boys was influenced by the mother's state of employment and academic trait. The boys high in academic trait and whose mothers did not have job were high in clothing interest. Clothing management of boys was influenced by emotionality and love acceptance rearing Ttitude. Clothing independednce of boys was influenced by authority control rearing attitude Clothing sex-role of boys was influenced by familism trait. The boys high in familism trait had open-hearted attitude in clothing sex-role. Clothing interest of girls was influenced by academic trait clothing management by sociality clothing independence by emotionality and clothing satisfaction by familism trait. Therefore the more positive personality children had the higher clothing interest and the more desirable clothing attitudes they had.