• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.8
• /
• pp.913-923
• /
• 2003

This study divides consumers into groups according to the TRI(technology readiness index) in order to (md out the characteristics of each consumer group, and attempts to examine how the frequency of shopping and the TRI affect service quality of and satisfaction at the internet apparel shopping sites. An on-line survey was made to collect data, and the replies from 785 people, who had an experience of apparel shopping apparel on line, were used in the analysis. The research results are as follows: 1. The four factors of optimism, innovativeness, discomfort, and insecurity were identified from the TRI factor analysis, and the total variance was 58.88%. 2. The male group showed the higher TRI than the female group. Especially the factor of innovativeness was higher in the male group, indicating the male group's activeness in the use of technology. 3. Consumers were classified into five types in terms of the TRI: explorers, pioneers, skeptics, paranoids, and laggards. 4. Service quality had the greatest influence on consumers’satisfaction with the apparel shopping sites, and the frequency of purchase, optimism, and discomfort ranked next to service quality.

• Journal of Korean Home Economics Education Association
• /
• v.20 no.1
• /
• pp.101-116
• /
• 2008

Most who were polled stated that they use the internet everyday. Also, it is undeniable that Internet has become one of the popular shopping markets with the spatial-convenience and time-saving it provides. With the growth of Internet and Internet shopping malls, effects on clothing purchasing of adolescents. The purpose of this study was to investigate the clothing shopping orientation and Internet clothing purchasing type of high school students. Subjects were 685(male 354, female 331) high school students located in Jeollabukdo province. In this statistical analysis, SPSS 11.5 for Windows Program. These data were analyzed by factor analysis, $x^2$ test, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this study were as follows. Six dimensions of clothing shopping orientation were derived by factor analysis: fashion hedonic shopping brand ostentation time convenience economic esthetics orientation. The clothing purchasing type in Internet had 3 factors(convenience active impulse buying economic pursuit). The groups were significantly different in regard to clothing shopping orientation, clothing purchasing type in Internet shopping mall according to demographic variables(gender, educational background of parents, a school record). Clothing shopping orientation variables had positive correlations except of hedonic shopping economic orientation with clothing purchasing type in Internet. As a conclusion, high school students' shopping orientation and purchasing type of apparel in Internet shopping mall constituted important characteristics which could affect directly Internet purchase behavior of adolescents. These results should be fundamental information for clothing and textile education in secondary school.

• Fashion & Textile Research Journal
• /
• v.9 no.6
• /
• pp.626-636
• /
• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.5
• /
• pp.839-854
• /
• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• Annual Conference on Human and Language Technology
• /
• 2003.10d
• /
• pp.201-207
• /
• 2003

인터넷의 사용이 보편화됨에 따라 인터넷을 통한 정보 제공 서비스가 확대되고 있다. 이에 따라 빠르게 변화하는 사용자의 요구를 만족시킴과 동시에 편리하고 유용한 서비스를 제공하기 위하여 사용자와 자연스럽게 의사소통할 수 있는 대화형 에이전트의 연구가 활발히 진행되고 있다. 더불어 시스템의 효율적인 설계 또한 중요한 문제가 아닐 수 없다. 본 논문에서는 패턴매칭 기법과 베이지안 네트워크를 이용해 사용자 질의에 대한 적절한 답변을 생성하고, 스크립트 인터페이스를 통한 자동 스크립트 설계로 보다 효율적인 시스템 구축 방안을 제안해 보고자 한다. 실제 의류 사이트를 위한 안내 도우미 에이전트를 구현해 봄으로써 그 기능성을 평가해 본다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2003.10b
• /
• pp.427-729
• /
• 2003

인터넷의 사용이 보편화됨에 따라 빠르게 변화하는 사용자의 요구를 만족시킴과 동시에 편리하고 유용한 서비스를 제공하기 위하여 사용자와 자연스럽게 의사소통할 수 있는 대화형 에이전트의 연구가 활발히 진행되고 있다. 그러나 현재 상용되고 있는 대부분의 대화형 에이전트들은 도메인 제한적 정보만을 제공하는 경향이 있어 도메인 변경의 경우 스크립트에서부터 새롭게 설계해야 하는 이중 부담을 겪고 있다. 본 논문에서는 스크립트 설계자가 특별한 사전 지식 없이도 간단한 입력 절차만 거쳐 자동으로 스크립트를 재구성할 수 있는 스크립트 인터페이스 구현에 초점을 맞춘다. 이 때 자연어로 입력되는 사용자 질의의 다양한 어휘들을 자동으로 대표 언어로 변환시킬 수 있도록 온톨로지 개념을 도입하여 동의어 사전을 구축함으로써 시스템의 효율성을 극대화한다. 또한 질의에 대한 다양한 답변 생성을 가능하게 하며, 실제 의류 사이트를 안내하는 대화형 에이전트를 구현하여 적용해 봄으로써 그 가능성을 알아본다.

• Archives of design research
• /
• v.19 no.2 s.64
• /
• pp.43-52
• /
• 2006

The most important issue the online shopping mall for clothes is facing in the rapid growth of the online shopping mali is the high rate of the return of the goods alter purchase. The high rate of the return leads to the dissatisfaction md lack of trust from the consumers in the online shopping mall for clothes, which in turn leads to the bleak prospect for the online shopping mall for clothes as a result of the consumers' dissatisfaction. Although a type of online shopping mall using the cyber-fitting technology has emerged recently, it has succeeded only in provoking a visual interest, for it is also not satisfying the demand of the consumers by falling short in providing information. Thus, this research seeks for the resolutions of the problems related to the user-oriented online shopping. First of the resolutions is the development of a new prototype which the consumers can easily access; second is the visualization of the information using the 3D virtual-reality of he prototype through interface, which will help the consumers to make more accurate judgments. In other words, this study seeks to provide a type of prototype of an online shopping mall that meets the demand of the consumers using the 3D avatars, unlike the unilateral and conventional malls out there.