• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.693-705
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• 2008

본 연구는 인터넷 사용동기에 근거한 온라인 시장을 세분화하고자 하였다. 표본은 미국 남서부지역의 대학생으로 총 219명의 Y세대 소비자로 구성되었다. 자료분석을 위해 군집분석(Cluster Analysis)과 분산분석(ANOVA)을 사용하였다. 군집분석결과, 온라인소비자는 3개의 세분시장 즉, "쾌락적 소비자", "실용적 소비자", "비능동적 소비자" 집단으로 분류되었다. 개인적 특성 중, 성별과 연령에 따라 세 집단별 유의한 차이가 없었으나, 능동적 소비자 집단 (쾌락적소비자, 실용적 소비자)이 비능동적 소비자 집단보다 인터넷 사용시간과 온라인쇼핑에 드는 비용을 더 많이 소비하는 것으로 나타났다. 온라인구매성향에 있어서, 전반적으로 충동구매성향이 낮지만, 세 집단별 통계적으로 유의한 차이를 보여, 쾌락적 소비자가 가장 높았고, 다음은 실용적 소비자, 비능동적 소비자 순이었다. 계획구매성향은 전반적으로 높았으며, 쾌락적 소비자와 실용적 소비자 두 집단이 비능동적 소비자보다 계획구매성향이 더 높게 나타났다. 또한, 온라인구매의도는 실용적소비자가 가장 높았으며, 다음은 쾌락적 소비자, 비능동적 소비자 순이었다. 구체적으로 상품군별 구매의도차이를 검증한결과, 실용적소비자는 "책 또는 잡지", "액세서리와 보석"에 대한 온라인 구매의도가 가장 높은 반면, 쾌락적 소비자는 "여행티켓 또는 예약", "오락 및 여가상품"에 대한 온라인 구매의도가 가장 높은 경향을 보였다. 따라서, Y세대 소비자를 위한 온라인 시장세분화에 따른 차별화된 마케팅 전략이 논의되었다.

• 한국어정보학회:학술대회논문집
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• 2016.10a
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• pp.33-38
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• 2016

수사구조는 텍스트의 각 구성 성분이 맺고 있는 관계를 의미하며, 필자의 의도는 논리적인 구조를 통해서 독자에게 더 잘 전달될 수 있다. 따라서 독자의 인지적 효과를 극대화할 수 있도록 수사구조를 고려하여 단락과 문장 구조를 구성하는 것이 필요하다. 그럼에도 불구하고 지금까지 수사구조에 기초한 한국어 분류체계를 만들거나 주석 코퍼스를 설계하려는 시도가 없었다. 본 연구에서는 기존 수사구조 이론을 기반으로, 한국어 보도문 형식에 적합한 30개 유형의 분류체계를 정제하고 최소 담화 단위별로 태깅한 코퍼스를 구축하였다. 또한 구축한 코퍼스를 토대로 중심문장을 비롯한 문장 구조의 특징과 분포 비율, 신문기사의 장르적 특성 등을 살펴봄으로써 텍스트에서 응집성의 실현 양상과 구문상의 특징을 확인하였다. 본 연구는 한국어 담화 구문에 적합한 수사구조 분류체계를 설계하고 이를 이용한 주석 코퍼스를 최초로 구축하였다는 점에서 의의를 갖는다.

• Proceedings of the Korean Information Science Society Conference
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• 2008.06c
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• pp.64-67
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• 2008

DNA Chip을 이용한 실험은 그 결과에 대하여 대용량의 정보를 쏟아내고 있다. 이러한 데이터를 분석하는 다양한 기법 중, 미리 정해진 클래스에 데이터를 해당하는 클래스로 분류하는 기법인 분류화를 수행하여 의도한 목표를 위한 규칙을 찾아내고자 한다. 본 논문에서는 이를 위해 DNA Chip과 같은 방대한 양의 정보 분석에 대하여 적합한 생태계 모방 알고리즘인 PSO Algorithm을 사용하여 분류 규칙을 발견하여 이를 데이터에 적용, 분류하는 연구를 기술하고 있다.

• Annual Conference on Human and Language Technology
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• 2002.10e
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• pp.189-196
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• 2002

질의응답 시스템이 올바른 답변을 제시하기 위해서는 사용자의 의도를 정확하고 강건하게 파악하는 것이 매우 중요하다. 이러한 요구 사항을 만족시키기 위해서 본 논문에서는 실용적 질의응답 시스템을 위한 질의 유형 분류기를 제안한다. 제안된 질의 유형 분류기는 규칙 기반의 방법과 통계 기반의 방법을 접목시킨 하이브리드 방법을 사용한다. 제안된 방법을 사용함으로써 수동으로 규칙을 작성하는 시간을 줄일 수 있었고 정확률을 향상시킬 수 있었으며 안정성을 보장받을 수 있었다. 제안된 방법에 대한 실험에서 질의 유형을 분류하는데 86%의 정확률을 얻었다.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.402-413
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• 2013

A traditional house or a traditional village experience has been on the rise as a form of experiential cultural tourism. But the Oeam folk village, a experiential cultural tourist destination representing Chungcheng-do seems to confront the stagnancy in the part of growth. It has to grow in two sides of quantity and quality. On the ground of this critical mind, 3 assumptions were established after analyzing previous studies. Additionally, market segmentation using satisfaction factors was practiced. In order to verify assumptions, A questionnaire was made and a survey was practiced. Out of statistic analyses, cluster analysis was practiced to do market segmentation targeting people who visit Oeam folk village and regression analysis to verify established assumptions. The assumption 1 was adopted that satisfaction factors influence whole satisfaction. The assumption 2 was partly adopted that satisfaction factors(sightseeing efficiency, sightseeing convenience, traditional house and experience factor) except food and souvenir factor influence behavior intention. The assumption 3 was adopted that whole satisfaction influences behavior intention. These were similar with the results of previous studies. As the result of cluster analysis to confirm the difference of demographic characteristics according to the market, 2 clusters was classified and classified clusters showed the difference of demographic characteristics.

• Journal of the Korean Institute of Intelligent Systems
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• v.22 no.2
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• pp.135-140
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• 2012

The mirror neuron system in the cerebrum, which are handled by visual information-based imitative learning. When we observe the observer's range of mirror neuron system, we can assume intention of performance through progress of neural activation as specific range, in include of partially hidden range. It is goal of our paper that imitative learning is applied to 3D vision-based intelligent system. We have experiment as stereo camera-based restoration about acquired 3D image our previous research Using Optical flow, unscented Kalman filter. At this point, 3D input image is sequential continuous image as including of partially hidden range. We used Hidden Markov Model to perform the intention recognition about performance as result of restoration-based hidden range. The dynamic inference function about sequential input data have compatible properties such as hand gesture recognition include of hidden range. In this paper, for proposed intention recognition, we already had a simulation about object outline and feature extraction in the previous research, we generated temporal continuous feature vector about feature extraction and when we apply to Hidden Markov Model, make a result of simulation about hand gesture classification according to intention pattern. We got the result of hand gesture classification as value of posterior probability, and proved the accuracy outstandingness through the result.

• Journal of Broadcast Engineering
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• v.24 no.1
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• pp.48-57
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• 2019

The purpose of this study is to understand the intention of the inquirer from the single text type question in Goal-oriented dialogue. Goal-Oriented Dialogue system means a dialogue system that satisfies the user's specific needs via text or voice. The intention analysis process is a step of analysing the user's intention of inquiry prior to the answer generation, and has a great influence on the performance of the entire Goal-Oriented Dialogue system. The proposed model was used for a daily chemical products domain and Korean text data related to the domain was used. The analysis is divided into a speech-act which means independent on a specific field concept-sequence and which means depend on a specific field. We propose a classification method using the word embedding model and the CNN as a method for analyzing speech-act and concept-sequence. The semantic information of the word is abstracted through the word embedding model, and concept-sequence and speech-act classification are performed through the CNN based on the semantic information of the abstract word.

• Journal of the Korean Society of Food Science and Nutrition
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• v.46 no.2
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• pp.259-266
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• 2017

The purpose of this study was to improve satisfaction of university dormitory foodservice customers by analyzing the correlation between foodservice satisfaction and customer loyalty. The questionnaire was distributed to 510 students residing in a dormitory of a University located in Gyengsangbuk-do from 1st to 8th December, 2015. The average customer satisfaction score was 3.19/5.00. The category with the highest score was sanitation, followed by environment, food, reactivity, and menu. Male students showed significantly higher foodservice satisfaction score than females in terms of reactivity (P<0.01) category. Students living in the dormitory for over 2 years were significantly less satisfied with the dormitory foodservice in terms of menu (P<0.05) and reactivity (P<0.001) categories. The average customer loyalty score was 2.73/5.00. Scores for revisit intention, words-of-mouth intention, and intent not to switch were 2.80, 2.73, and 2.65, respectively. Revisit intention and words-of-mouth intention showed a significant (P<0.001) positive correlation with food, environment, menu, sanitation, and reactivity. Non-switching intention showed a significant (P<0.001) positive correlation with food, menu, and reactivity. After classifying customers into four groups according to customer satisfaction and loyalty, a comparison was carried out to determine satisfaction and loyalty by each customer stratum. In the "loyalist" group, satisfaction with sanitation and the advertise intention by revisit and words-of-mouth were significantly higher than in the other groups (P<0.001). In "defector" group, satisfaction with menu (P<0.001) and advertise intention by words-of-mouth (P<0.01) were significantly lower than in the other groups.

• Journal of Korea Technology Innovation Society
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• v.10 no.3
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• pp.531-554
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• 2007

This paper suggests a new model connecting various knowledge activities through classification systems such as classifications of research, technology, industry, major and job. Although research activities are linked to technology and industry areas or to education and job areas, there is no effort to link these kinds of activities. There are a few studies to link research and technology or research and education respectively. But, there have been no studies to connect technology-industry linkage and education-job linkage. This paper suggests that research area can be a basis of link between technology-industry linkage and education-job linkage. The methods building the links are not simple, but easy; 1) setting up new science/research classification system having two dimensions of research and application, 2) building electronic systems and databases allowing fields for several classification systems, and 3) making rules using multi-dimensional classification systems following the purpose of the programs. The model is designed to meet the needs of nationwide R&D and human resources policies, and for the preparation of knowledge society to grasp the relationship between sequential activities using knowledge. If we know the interactive relationships between various areas, we can trace related phenomena in different activities with restricted information.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.132-146
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• 2018

The purpose of this study is to examine the effect of menu quality of cold noodle restaurants on customer satisfaction and repurchase intention. Eventually the study aims to be used as a baseline data for future researches on menu development for cold noodle restaurants. Collected data were statistically analyzed using SPSS 22.0 and AMOS 22.0. The results of this study are as follows: First, menu quality consists of taste of food, creativity, variety and price of menu. Among menu quality, taste of food, creativity, variety and price of menu had a significant influence on customer satisfaction. Second, customer satisfaction had a significant influence on repurchase intention. Third, customer satisfaction had a mediating effect between menu quality and repurchase intention. The conclusion section suggested strategic implications to induce menu quality, customer satisfaction and repurchase intention based on the findings.