• 대한가정학회지
• /
• 제40권5호
• /
• pp.119-132
• /
• 2002

The purposes of this study were 1) to classify female consumers on VALS, 2) to identify the differences of psychological characteristics and demographics among the classified groups, and 3) to investigate the apparel benefits, buying behavior, shopping practices and psychological characteristics of each groups. For the study, a sample of 340 female consumers participated in this survey research. The data was analyzed utilizing descriptive statistics, factor analysis, cluster analysis, $\chi^2$-test, one-way ANOVA and Duncan test. Seven dimensions of values were identified by factor analysis: Consumption-oriented, Achievement-oriented , Diligence/sincerity-oriented, Pessimistic value tendencious, conservative/conventional value oriented, Dignity-oriented and Socialite-oriented. Based on these dimensions female consumers classified into three clusters: inner values-directed group, passive/inactive group, and achievement-oriented group. Achievement-oriented group showed the highest scores in optimum stimulation level and materialism, and tended to be younger and be employed than the other two groups. Both inner values-directed group and achievement-oriented group showed higher scores in self-expression/individuality and quality out of five apparel benefit than passive/inactive group. Innovative communicators, fashion innovators and fashion opinion leaders were mostly in the achievement-oriented group, while fashion followers and fashion indifferents were mostly in the passive/inactive group. It was revealed that achievement-oriented group had a larger number of fashionable clothing items and experienced more activities in vogue. Also, there were significant group differences in shopping practice, such as average monthly allowance, number of annual purchase clothing items.

• 한국의류학회지
• /
• 제7권2호
• /
• pp.53-59
• /
• 1983

The purpose of this study was to investigate the relationship between five aspects of clothing behavior and needs for exhibition and autonomy among high schoolgirls. Five aspects of clothing behavior were studied: fashion interest, clothing exhibition, attitudes toward the abolition of the school uniform and control of school dress. A questionnaire of 20 items prepared by Kahng, Lee, and Creekmore was used to assess fashion interest and clothing exhibition. Assessment of attitudes toward the abolition of school uniform and control of school dress was made with questions devised for this study and included several modified items from Kim's questionnaire. Preferences for fashion style were determined by line drawings representing current fashion and outdated fashion. The questionnaires were administered to 341 second year senior high school girls from three types of schools. Statistical analysis was performed using the correlation coefficient, chi-square test, ANOVA, The results were: 1) The need for exhibition was positively related to clothing exhibition and fashion interest, that is, students who had a higher need for exhibition were more interested in clothing exhibition and fashion. 2) The need for autonomy was positively related to attitudes toward the abolition of school uniform and control of school dress that is, students who had a higher need for autonomy wanted the abolition of school uniform and less control of school dress. 3) Fashion interest was positively related to preference for fashion style, that is, students who a higher fashion interest prefered fashinable styles in the selection of new clothes. 4) Scores of clothing exhibition and attitudes toward loosening of control of school dress were significantly different among three types of school. The orders from highest to lowest are following: single-sex preparatory, coeducational preparatory, vocational high school.

• 한국의류학회지
• /
• 제31권6호
• /
• pp.923-932
• /
• 2007

본 연구는 한국과 미국 여대생의 정숙성-비정숙성 개념에 대한 문화적 차이와 유사점을 질적 연구를 통해 알아보기 위한 것이다. 본 연구를 위한 자료수집은 2004년 2월 한국과 미국의 대학에서 동시에 이루어졌다. 전문가집단에 의해 진행된 사전조사에서 정숙성-비정숙성에 관한 심층 인터뷰와 토론내용을 녹음하여 내용 분석한 후, 본 조사를 위한 13개의 질문을 구성하였다. 본 조사에서는 58명의 미국 여대생과 36명의 한국 여대생이 수업시간 중에 질문지에 자유 기술식으로 응답한 후 토론하였으며, 응답의 내용을 내용 분석하였다. 그 결과, 응답자들은 정숙한 옷이란 신체가 드러나지 않도록 덮는 것, 시간과 장소에 적합한 옷, 주변의 지나친 시선을 끌지 않는 옷, 보수적이고 격식을 갖춘 옷이라고 응답하였다. 또한 정숙성과 비정숙성을 판단하는 데는 시간과 장소의 적절성이 밀접하게 연관되어 있으며, 두 나라의 여대생들은 정숙하지 못한 옷, 최신유행의 옷, 부적절한 옷, 섹시한 옷을 구분하여 인식하고 있었다. 한편 미국 여대생들은 정숙성에는 성별에 따른 차이가 있다고 응답한 학생들이 더 많았던 반면, 한국 학생들은 그 반대였으며, 한국 학생들만이 의복의 청결과 관리상태 및 디자인을 정숙성과 연관시켜 생각하였다. 또한 미국학생들은 개인적인 관점에서 정숙성을 인식하는 반면, 한국 학생들은 집단적인 관점에서 인식하고 있어 문화적 차이를 보였다. 본 연구의 결과, 미국 학생들은 정숙한 의복을, 한국 학생들은 비정숙한 의복을 받아들이는 경향이 과거보다 증가하고 있음을 확인할 수 있었다.

• 한국유통학회지:유통연구
• /
• 제6권1호
• /
• pp.1-21
• /
• 2001

서비스의 중요성이 증대되고 서비스가 포함하는 범위가 점점 확장됨에 따라, 점포 속성의 하위차원으로 다루어지던 서비스에 대한 재정의와 범위 설정이 요구된다. 이에 본 연구에서는 기존의 점포속성을 상품 요인과 서비스 요인으로 구성된 의류점포 구성요인으로 제시하였으며, 이론적 고찰을 통해 상품요인은 가격, 품질, 유행성, 디자인, 다양성, 상표로, 서비스 요인은 물적 서비스, 판매원 서비스, 정책적 서비스로 구성하였다. 의류점포 구성요인의 차원과 이에 대한 소비자의 중요도 지각의 차이를 밝히고 의복관여와 인구통계적 특성이 중요도 지각에 영향을 미치는지 알아보고자 함이 본 연구의 목적이다. 20대 여성을 대상으로 설문지를 이용해 연구가 이루어 졌다. 연구 결과 서비스 요인은 크게 물적 서비스, 판매원 서비스, 교환/환불 태도 및 정책 서비스, 판촉정책 서비스, 편의정책 서비스로 밝혀졌다. 응답자들은 교환/환불 태도 및 정책 서비스를 가장 중요하게 지각하는 것으로 나타나 20대는 교환/ 환불에 대한 위험을 크게 지각함을 알 수 있었고, 판매원 서비스, 상품의 품질, 상품의 다양성 등이 그 다음으로 나타났다. 각 서비스 차원별 세부 내용의 중요도는 물적 서비스에서는 디스플레이, 판매원 서비스에서는 신속한 불만족 해결능력, 정책적 서비스에서는 교환/환불시 친절한 처리가 상대적으로 중요하게 나타났다. 의복관여와 인구통계적 특성도 중요도 지각에 부분적인 영향을 미치는 것으로 나타났다.

• 한국의류학회지
• /
• 제21권1호
• /
• pp.35-45
• /
• 1997

The main purpose of this research was to classify the contents of impulse buying of clothing products and to investigate how the impulse buying was influenced by fashion involvement, recognized brand preference, and impulsiveness. Samples were 238 college women in Seoul, Korea. The results of the research were as follows. 1. Four factors of impulse buying derived by factor analysis; F 1 'sensitive aspects of products stimulation'; F. 2 'utility aspects of products stimulation'; F. 3 'consumer situation stimulation'; F. 4 'marketing situation stimulation'. 2. Impulsiveness had a positive relation with impulse buying, fashion involvement, and recognized brand preference. Fashion involvement had a positive relation with recognized brand preference and impulse buying. 3. Impulse buying was influenced by fashion involvement and impulsiveness. The explanatory power of the 2 variables was 9.3%. 4. Fashion involvement was influenced by sensitive aspects of products stimulation, major, recognized brand preference, income, and grade. The explanatory power of the 5 variables was 23.7%. 5. Recognized brand preference was influenced by income, fashion involvement, and marketing situation stimulation. The explanatory power of the 3 variables was 11.2%.

• 디자인학연구
• /
• 제16권3호
• /
• pp.291-298
• /
• 2003

패션 일러스트레이션은 빠르게 변화하는 현대의 생활환경에서 예술과 산업의 여러 분야에 응용되어 폭이 넓어지고 있다. 실물이 없어서 사진으로 표현하기 어려운 분야, 특히 앞서가는 유행경향을 표현해야 하는 트랜드 북(trend book) 등에서 많이 활용되고 있다. 학계와 패션 업계에서는 점차 패션 일러스트레이션의 중요성을 인식하여 단순히 의복제작과 연결되는 설명도로서의 패션 일러스트레이션 뿐만 아니라 복식 전반의 이미지 전달을 위한 표현을 폭 넓게 연구하고 있다. 본 연구에서는 독특한 표면 재질 효과를 통하여 현대 패션의 복합적인 이미지 전달을 위하여 포토몽타주를 응용한 패션 일러스트레이션을 연구하였다. 연구의 내용 및 방법은 국내외 도서자료와 논문을 통해 패션 일러스트레이션과 포토몽타주에 대한 문헌조사를 하였으며, 패션의 복합적인 이미지 전달을 중심으로 총 5점의 실물을 제작하였다.

• 한국의류학회지
• /
• 제19권1호
• /
• pp.129-141
• /
• 1995

The Purpose of this study was to investigate the preference of fashion style, the clothing attitude and the preferred fashion style based on sex-role attitude. Sample.; in this study were 305 white collar adult male in Seoul, Korea. The stimuli consisted of 16 color photographs made by identical manipulations of 4 independent variables (jacket, pants, vest, neck-tie) consisting of two levels each (classic and fashion style). For analyzing data, frequency analysis, percent, mean, standard deviation, ANOVA, $X^2$ test, Duncan test, and Cronbach's u were used The results are as follows. 1. According to the preference analysis of the fashion style, white collar adult male prefer to wear clothing style than fashion in all clothing style, except for rolled-up pants. 2. According to the fashion interest (I) based on the preference analysis of the fashion style, the fashion oriented group had high fashion interest (I) in jacket, pants, and neck-tie. 3. According to the clothing attitude based on the preference analysis of the fashion style; for jacket, the fashion oriented group had high fashion interest, but had no relation with status symbols consciousness, clothing conformity, individuality; for vest, the fashion oriented group had high fashion interest (II) and individuality, but had no relation with status symbols 4. According to the clothing attitude based on the sex-role attitude, the group of masculine and feminine had high score in fashion interest (II), status symbols consciousness, and individuality

• 한국생활과학회지
• /
• 제5권1호
• /
• pp.65-73
• /
• 1996

The purpose of this study was to investigate preference in clothing fashion design and clothing purchase behavior. The questionnaires were administered to 281 female university students in Cheongju area to measure of demographic information, preference in clothing fashion design, interest of fashion in clothing, and clothing purchase behavior. As statistical analysis, frequencies, $x^2$-test and ANOVA were used. The results were as follows : 1. There were different preference in clothing fashion design. 2. The female university students had moderate interest of fashion in clothing, and the interest of fashion in clothing were significantly different according to personal factors. 3. The female university students purchased mainly their clothings at department store, and they were purchased on sale. 4. Most of female university students purchased T-shirts and pants from February to April, 1995.

• 한국의류학회지
• /
• 제25권1호
• /
• pp.50-60
• /
• 2001

This study is to clarify the concept of \"Americanization\" among korean modern clothing culture by investigating magazines from 1920s to 1930s. The Americanization of modern clothing culture can be divided to New fashion, Sports-wear, and Cloth improvement. 1. New fashion, Western culture was the main stream of new fashion, and modern boys and girls could bear cultural privileged consciousness. And the spread of modern culture was so fast that exaggerated fashional preference provoked extravagancy and loss of individuality. 2. Sports-wear. Under the rule of Japanese imperialism, initial sports activity was encouraged to regulate colony by principle and order. Through the sports-wear, practicality of clothing, exposure of female body, and the concept of T.P.O.(Time, place, occasion) were introduced. 3. Cloth improvement. The capitalism and modern concept of \"time\" were introduced and promoted maximum productivity. And to increase productivity, imperialist educated conveniency of western clothes and inconveniency of traditional Korean clothes. These could affect Koreans to think themselves a sense of inferiority(uncivilized complex).ncivilized complex).

• 한국의류학회지
• /
• 제19권3호
• /
• pp.525-535
• /
• 1995

This study was designed to verify the clothing satisfaction according to product type (jacket vs. pantyhose) and consumer fashion involvement. Research problems were as following; 1. To identify a clothing satisfaction according to product type. 2. To discover which of satisfaction relevant variables has the most influence on clothing satisfaction. 3. To examine the relationship between expectations and discontinuations. 4. To examine the degree of influence of product type and consumer fashion involvement on expectations. The survey was carried out in Pulsar shopping area. The 104 subjects (51 for jacket, 53 for pantyhose) participated in the final analysis. The results of analysis were as following; 1. The main path of clothing satisfaction was that the product type -1 the expectations -1 the perceived performance (-1 the discontinuation) -1 the clothing satisfaction. Those relevant variables explained 62% of clothing satisfaction variance. The most powerful determinant was the perceived performance. 2. For jacket type, the influence of perceived performance appeared to be greater than that of the discontinuation. And the consumer fashion involvement affected the expectations and the discontinuation. 3. For pantyhose type, the consumer fashion involvement divan't affect the expectations. The influence of discontinuation was relatively higher than that of jacket type.