• Title/Summary/Keyword: 유행색

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Influence of Country-of-Origin on American Consumers' Evaluation of Apparel Products Made in Korea (원산지 표시가 미국소비자의 한국산 의류 제품 평가에 미치는 영향)

  • ;Ann Fairhurst
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.5
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    • pp.704-715
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    • 1994
  • 본 연구는 원산지 표시 (country-of-origin)가 미국 소비자의 한국산 의류상품 평가와 제품 이미지 (product image)에 비치는 영향을 고찰하기 위하여 소비자 특성과 원산지 표시의 영향, 의류 상품의 제품이미지와의 관계를 집중 분석하였다. 미국 전역의 성인을 무작위 추출하여 설문지를 우편으로 발송 회수하여 284부의 설문지가 자료분석에 포함되었다. 본 연구 결과에 의하면 미국 소비자들은 한국과 중국, 한국산 의류제품과 중국간 의류제품의 차이를 거의 느끼지 않는 것으로 나타났다. 미국 소비자들은 한국산 의류와 중국산 의류는 모두 저가의 위신성이 낮고 대량 생산되어 부분처리가 떨어지는 평범한 제품이라고 인식라고 있었다. 한국산 의류는 유행색의 사용이나 유행성에서는 많이 뒤떨어지지 않으나, 위신성과 부분처리에서 특히 낮게 평가를 받았다. 라이프스타일, 점포유형에 따른 쇼핑빈도, 성별, 교육정도, 소득수준, 인종에 따른 제품 이미지 의 차이는 없는 것으로 나타났으나, 연령, 결혼여부, 직업에 따른 차이는 유의하였다. 50세 미만의 연령층이 50세 이상치 연령층보다, 결혼한 사람이 걸혼하지 않은 사람보다(독신, 이혼 등) 좀 더 긍정적인 제품이미지를 가지고 있는 것으로 나타났다. 또한, 다른 직업을 가진 사람들보다는 전업주부의 제품이미지가 더 긍정적이었다. 의류제품이 다주 어떤 제품보다도 한국을 대표하는 상품으로 나타나서, 한국산 의류제품의 이미지 향상은 섬유업계만의 문제가 아니라, 다른 산업계와 정부, 단체가 모두 힘을 모아서 노력하여야 할 과제임을 시사하였다.

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Study on the Image of Blue in Apparel Design (복식에 표현된 청색 이미지의 고찰)

  • 강병희;김영인
    • Archives of design research
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    • no.18
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    • pp.87-96
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    • 1996
  • The purpose of this study is to classify the images of blue based on expressive values communicated by color on symbolic aspects and the blue images expressed in modem apparel fashion. Images of blue are classified through the document studies as follows : The expressive values of blue are cold, receding, and sedative. Based on these values, affimative images of blue are classified infinite, lofty, peaceful, tranquil and contemplate. Negative images are classified sad, indecent, rebellious, and indignant. In apparel fashion, blue acted as a important image factor in classic, workwear, military and marine look. Blue green and purple blue in pale, greyish and light tones were showed as trend color. Meanwhile, purple blues in dark greyish, pale and greyish tones were more used for domestic womens wear.

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A Study on the Seasonal Changes of Hair Color - Centered on 2003 $\sim$ 6' hair color trends published on women's magazines - (계절(季節)에 따른 헤어컬러 변화(變化)에 관(關)한 연구(硏究) - 2003 $\sim$ 6년 여성잡지(女性雜誌)에 나타난 헤어컬러 트렌드를 중심(中心)으로-)

  • An, Hyeon-Kyeong
    • Journal of Fashion Business
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    • v.11 no.1
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    • pp.1-14
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    • 2007
  • This study was aimed at giving help to the people intending to change their own hair color design and also providing the guide line to the cosmetic circles for developing new hair color design and promoting sales by statistically analyzing seasonal changes of hair colors puplished on women's magazines(Vogue Korea, Estetica Korea, Woman Chosun, Ce.ci) from 2003 to 2006. The researching methods were as follows; (1) hair colors published on women's magazines from september 2003 to August 2006 were measured by N.C.S. color reader(4 magazines $\times$10 main hair colors/magazine $\times$ 12 months $\times$ 3 years = 1,440 colors). (2) N.C.S. tone is made of percentage, so measured values and chromas were statistically analyzed by mean, standard deviation, and seasonal deferences were statistically analyzed by t-test and specified on high significant values. But hues were not made of percentage, so these were statistically analyzed by cross tabulation analysis, $x^2$ -test and specified on high significant values. These all had been analyzed by SPSS program(ver. 11.0). The results were as follows; (1) Usually seasonal changes of hair values were significant, specially in foreign licensed magazines, and bright values appeared in S/S and dark values in F/W. (2) Seasonal changes of hair hues were significant only on foreign women's magazines. Therefore seasonal changes of korean hair colors were not significant compared by foreign hair colors because of hardness of color changes of dark black hair and hair damages by hair tints and bleaches and trends of well being and hair care. But hair color changes have been developed gradually and will developed furthermore. So korean hair cosmetic circles have to present hair color trends deferenciated by seasons. And S/S hair values have to be brignt and F/W have to be dark. And new seasonal hair hues matched by korean have to be developed and presented.

Creation of the Fashion Design in Roy Lichtenstein's Works (로이 리히텐슈타인의 작품을 통한 패션디자인 창작)

  • Jeon, Yong-Ok
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.287-296
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    • 2007
  • Since the beginning of the 20th century, the art has developed its artistic qualities in exercising an influence on the creative elements of the fashion. In this sense, the fashion is one of many methods of which given time's arts, their compositions, and elements can be expressed, recognized, and experienced. In this study, artworks of Roy Lichtenstein, who took the leading, active role of pop artist have been studied. The purpose of this study is to present practical application of the art and aesthetic and artistic application of clothing by studying and applying the factors of Roy's paintings. The conclusion through actual designing is as follows: First, Lichtenstein interested with the characteristic of print media. He combined the image of commercial technique with the traditional painting by using Ben-day dots. Second, he reduces his form and color to the simplest possible elements. Third, by applying Lichtenstein's works to fashion design, we can make creative and aesthetic fashion works. Fourth, his Ben-day dots and stripe was applied to variant dots and stripe pattern in the fashion design. Roy Lichtenstein is expected to continually affect modern fashion and also fashion of the future. Furthermore Lichtenstein's works are expected to be further studied under various methods and ways, and those aesthetic characteristics would be developed and expressed more in fashion design under various perspectives.

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A Study of the Architectural Characteristics Depicted on Andre Courrs Fashion Design (앙드레 꾸레쥬의 패션 디자인에 나타난 건축양식 특성연구)

  • Kyoung-Hee Cho
    • Journal of the Korean Society of Costume
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    • v.23
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    • pp.25-43
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    • 1994
  • 앙드레 꾸레쥬는 자신의 디자인에 건축적 조형미를 표현한 대표적인 디자이너이다. 그의 디자인들은 라인 뿐 아니라 색채, 소재, 액세서리에 이르기까지 건물을 짓듯이 설계, 구성되어 있다. 최근 복식미의 건축적 조형성이 강조되고 있는 것을 감안할 때, 60년대 이미 선구자적인 역할을 하면서 자신의 건축가적인 기호를 유감없이 발휘해온 꾸레쥬를 연구한다는 것은 21세기를 향한 패션의 발전 측면에서 조금이라도 의미가 있지 않을까 생각한다. 본 연구에서는 앙드레 꾸fp쥬가 가장 활발히 활동했던 1974년에서 1970년까지 그의 디자인들을 집중 연구하였는데, 그의 패션디자인에 건축양식의 특징들이 어떻게 나타났는지에 연구의 초점을 맞추었다. 본 연구의 대상으로 사용된 실제의 옷 샘플들은 뉴욕 메트로폴리탄 예술박물관내의 Costume Institute Storage 에 있는 의복과 액세서리들을 직접, 관찰 , 분석한것이고 그 박의 사진들은 패션과 건축에 관한 서적과 잡지, 박물관내의 Slide Library , 그리고 Costume Institute Library Collection에서 발췌 , 비교 연구한 것이다. 일찍이 엔지니어링과 건축을 공부했던 앙드레 꾸레쥬는 50년대의 패션 디자이너의 거장 발렌시아가 밑에서 10년 넘게 일하다가 독립하였는데 그의 디자인 세계는 줄곧 여성들이 입고 편히 활동 할 수 있는 기능성을 강조하면서 단순하고 편안한 의복 구성에 중점을 두었다. 그리고 그는 이러한 자신의 패션 철학과 의복제작 과정들은 현대건물이 갖는 단순성, 기능성의 특징과 일치한다고 믿었다. A. 라인(Line) 앙드레 꾸레쥬는 패션 디자인에서의 비레는 건축에서구조를 쌓아가는 것과 같은 것이라고 생각하고 옷에서의 기본 구성을 기하학적인 라인에 두었다. 그래서 그의 옷들은 A-라인, 사각형, 사다리꼴,,, 등의 분명한 실루엣을 이루고 있는데 이러한 기본라인을 뒷받침이라도 하듯 소매가 아주 짧거나 없는 것이 특징이다. 황금분할이 아닌 1 : 1 구성은 그가 독특하게 사용한 비례방법의 하나인데 그것은 자켓과 스커트의 길이비례, 요크와 몸판간의 면적비례 등에서 잘 나타나고 있다. 그리고 그는 , 의복구성의 비례를 강조하기 위해 사용한 강한 색상의 대비를 현대건물의 인테리어에 빛을 사용하는 것과 같은 이치라고 설명한다. B.색상(Color) 흰색은 그러한 그의 비례강조 의복에 가장 적절한 색으로 사용되었다. 그는 빨강, 오렌지, 녹색, 분홍등 강렬한 원색을 사용하였는데도 불구하고 흰색은 그의 건축양식 발상의 Ideo를 완성시키는 완전한 색이었다. 뜨거운 날씨에 흰색이 가장 기능적인 색인 것처럼 강한 원색 대비를 통해 비례강조를 하면서 동시에 그것을 뒷받침하는 가장 합리적이고 기능적인 색은 흰색이라고 믿었다. C. 소재 (Material) 앙드레 꾸레쥬는 건물을 짓듯이 사람위에 옷을 건축한다고 믿었기 때문에 자연히 둔탁하고 딱딱한 소재가 많이 사용되었다. 비닐, 금속류, 시퀸스처럼 광택나고 투명한 재료 선호는 그 당시 현대 건축에서 선풍적으로 많이 사용되었던 유리, 금속류, 크리스탈 등 비치고 광택나는 건축재료와 일맥상통하는 것이다. 그러한 선국적인 내료 사용결과로 보여진 괴상하고 선정적인 그러면서도 아주 단순한 패션은 미래 지향적인 건축양식 구조의 " Simple", "Plain" 느낌과 정확하게 같은 것이다. 이상과 같이 앙드레 꾸레쥬는 옷을 디자인 했다기 보다는 건축했다. 주목할만한 점은 60년대 말 당시 발표되었던 그의 건축 구조적인 디자인의 특징들이 21세기를 앞둔 90년대에 다시 크게 유행하고있다는 점이다. 꾸레쥬 역시, 최근 자신의 디자인을 통해 건축적 조형미와 미래지향적 이미지를 더욱 강조하고 있는 것을 볼 수있다. 단순하면서 우주공간을 선회하는 듯한 입체적인 라인, 흰색을 비롯한 자연에 가까운 색을 중심으로 하되, 밝은 색조의 하이라이트, 플라스틱, 금속류와 같이 딱딱하고 광택나며 비치는 재료 사용,, 등등이 바로 그것이다. 그리고 이러한 그에 미래 지향적이고 조형적인 디자인들은 앞으로 어떻게 더 모험적인 모습으로 선보일지 우리 모두가 주목할만한 일인 것이다.

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A Study on Karl Foerster's Garden from the Viewpoint of Planting Design (재식설계의 관점에서 본 칼 푀르스터(Karl Foerster)의 정원 연구)

  • Park, Eun-Yeong
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.31 no.3
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    • pp.38-44
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    • 2013
  • Karl Foerster had the most significant influence on the establishment of the German garden culture. From the viewpoint of planting design, in particular, he greatly contributed to the selection of new materials and the distribution of gardens. Therefore it is worth re-exploring his garden in that he triggered the use of natural planting that is widely used these days and already used ornamental grasses in his garden designs. This study aimed to review Foerster's garden to understand his planting design methods and their historical significance. The results suggest: Firstly, in spatial structure he designed sunken gardens influenced by the climate and triggered the use of natural planting by applying naturally open meadow, ferns and grasses. Secondly, in terms of the use of materials, he pointed out the necessity to use perennial plants. He bred perennial plants that the general public could easily grow and that were resistant against cold and created show gardens to demonstrate the characteristics of the plants and possible combination methods to the public. Thirdly, in terms of the aesthetical principles of his planting design, he focuses on colors and seasons and was interested in blue, yellow and white colors. In doing so, he developed new varieties such as Delphinium, Rudbeckia and Phlox. He emphasized the necessity of seven seasons, which served as the ancestor of contemporary winter gardens.

A study on the Practical Use of the COS Color System in Interior Design - Focused on the Color Analysis of '97-'98 Interior Materials Produced in Korea - (실내디자인 분야에서 COS color System의 활용성에 관한 연구 -' 97-'98 실내마감재 색채분석을 중심으로 -)

  • 박영순;신인호;김미경;방희조;하승아
    • Archives of design research
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    • v.12 no.4
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    • pp.171-179
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    • 1999
  • Originally the COS system was developed based on fashion colors. But in interiors many other color groups are used frequently, so the COS system is somewhat insufficient for interior design work. The purpose of this study is to verify the pratical use of the COS system in finishing colors of housing interiors and to propose the additional colors based on interior finishings. The COS system and the NCS color system were used for color measurement. The results was as follows. In the hues, Y.YR.GY.PB.B.BG color groups were used for interior material more frequently. And regardless of hues, low saturation and high value colors were used. Most of the colors were inscribed as the COS system and the NCS color system simultaneouly, but muted and grayed color tones like pale.light.grayish.soft cannot be founded in the COS system. Therefore more subdued and soothing tones of Y.YR.GY.PB.B.BG color groups should be added to the COS system.

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Strategy to Enhance Competitiveness of Textile & Fashion in Taegu Exporting U.S. Market - through Joint Research with the Color Association of the US (CAUS) - (대구 섬유 .패션산업의 대미주 수출 경쟁력 강화 방안 - 미국유행색협회(CAUS)와의 공동조사를 통하여-)

  • 박명애;한영아
    • The Research Journal of the Costume Culture
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    • v.9 no.4
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    • pp.616-628
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    • 2001
  • The purpose of this research is to create a polyester sample book that serves as a point of reference that exporters in the Taegu area can allude to when exporting to the U.S. By getting this project off the ground, we can expect to make a worthy contribution to the manufacture of high-quality, value-added fashion & textile goods. The research was conducted as follows. First, a study was carried out in the local market ensued by consumer surveys with regards to consumer attitude on man-made fibers, market researches, and interviews with experts, all in conjunction with the Color Association of the U.S. Also, a diverse array of fabric swatches were collected from Manhattans fabric wholesalers and then classified by color and fabric type fur the sample book. In short, this research found that man-made fibers have full marketability in the U.S. Thus, in order for Taegus synthetic textile firms to be successful in exporting to the US, it is essential that they come up with fabrics that have properties resembling natural fibers such as having a soft hand, natural sheen, smooth draping, and diverse textures as well as being in line with the current trends. In addition, it is also necessary to develop fabrications that are versatile and functional. Thus, by developing innovative fabrications, the synthetic textile business will turn toward the production of high-quality synthetics and will also provide a platfrom for strengthening the competitive edge of Koreas textile & fashion business.

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Visual Culture Art Education Utilizing Neon Color (네온컬러를 활용한 )

  • Lee, Na-Rye;Jeong, Kyung-Chul
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.303-311
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    • 2011
  • For us who live in the 21 century, a variety of media and videos such as TV, movies, magazines, internet, etc. have now become indispensable entities. Because of changing age, unlimited sharing of information, and development of machines, fashion and ideas are rapidly conveyed and theres is also a tendency to seek after more sense based and stimulating things. Around us, there are innumerable colors which do not seem to have any special presence like the air and go beyond human ability to identify them. Such colors exert direct influence upon the visual culture and most rapidly reflect that age's trend. It is precisely from this perspective that the importance of neon colors, which have recently received the spotlight, have emerged in a magnified way. Yet, although much research has been conducted on colors by earlier studies, there has been no research on neon colors and as such, I felt the need for a study of neon colors. The purpose of this study is to recognize the importance and psychology of colors within the visual culture, discover whether there is a correlation between the characteristics of neon colors and the visual culture, and seek ways to demonstrate it by applying it to art education.

A study on Hyojemunja-do and regional plastic characters of the late Chosun -centered on the graphic contents of Hyojemunja-do- (조선후기 효제문자도와 지방적 조형특성 연구 -효제문자도의 그래픽 콘텐츠를 중심으로-)

  • Lee, Myung-Goo
    • Archives of design research
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    • v.17 no.4
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    • pp.15-26
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    • 2004
  • After 19th century of Chosun Dynasty Gilsnagmunja-do such as longevity, good fortune, health, well-being which was explosively prevalent and Hyojemunja-do which was panoramically decorated with eight characters of filial piety, fraternal devotion, loyalty, trust, courtesy, commitment, integrity and humility for enlightment of the public under the name of political ideology are consistency or same origin in traditional concept of Orient. Therefore, in view of Western standard, they are showing an illustration and a photograph of characters in design. There are some differences in way of expressions. They were considerably popular not only in Chosun Dynasty but in China, Japan and Vietnam where belong to the cultural territory of chinese characters. Though, Hyojemunja-do which was built-up in the late period of Chosun Dynasty and developed fro chinese mode is a very peculiar iconography and mode of Chosun Dynasty. Hyojemunja-do is also classified from Chinese Nianhua designed for supply of Conficianism ethics or Folk Painting designed for practical use in chinese cultural territory. In the late period of 19th century, Hyojemunja-do which was re-built with creative modeling has been developed in peculiar mode in the province of Kyunggi, Kangwon(Kwan dong region), Kwanseo region, Jeju island and Namdo region by the diversified level of painters.

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