• Journal of Venture Innovation
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• v.7 no.3
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• pp.123-139
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• 2024

In the rapidly expanding live-commerce market, one of the newer channels in e-commerce, consumer satisfaction appears to have plateaued. This study, therefore, aims to explore the impact of consumers' internal psychological states on the formation of service attitudes and offers practical solutions based on these findings. Whereas previous studies predominantly focused on external factors, this research examines the role of internal psychological states and perceived value in shaping consumer attitudes. Specifically, this study distinguishes between personal loneliness and social isolation, adding an altruistic dimension by incorporating interpersonal orientation, thereby setting it apart from earlier research. The focus of this study is on the psychological conditions of live-commerce consumers, investigating how factors such as loneliness, social isolation, and interpersonal orientation influence service attitudes, moderated by perceived economic value. The analysis reveals that both social isolation and interpersonal orientation significantly affect service attitudes, with social isolation exerting a stronger influence. However, no statistically significant relationship was found between loneliness and service attitude. Additionally, the effects of social isolation and interpersonal orientation on service attitudes were moderated by perceived economic value, which amplified their influence. These findings underscore the importance of incorporating consumer-centric psychological factors when developing strategies. A tailored approach that aligns with the unique characteristics of the live-commerce channel can help businesses provide customized services. This strategic approach is expected to support the development of effective operational strategies and practical solutions not only for live-commerce but also for future two-way communication channels that businesses and small enterprises may leverage.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.19-45
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• 2024

As smart tourism cities are being actively introduced, efforts are emerging to understand the current situation and devise improvements from the perspective of services actually experienced by travelers. This study aimed to present directions for improving the overall service environment of smart tourism cities by introducing the servicescape perspective. It defined servicescape elements within smart tourism cities and analyzed how tourists' servicescape experiences affect their value perception, emotions, and satisfaction. The research model was designed by dividing servicescapes into physical servicescapes (cleanliness, convenience, electrical facilities) and communicative servicescapes (aesthetics and practicality of apps). A survey was conducted on 309 tourists who visited Suwon, a smart tourism city, and analyzed using Smart PLS. The analysis results showed that among physical servicescapes, cleanliness and electrical facilities had a significant impact on the evaluation of tourist destination value, while convenience had no effect. The communicative servicescape, namely the tourism app, had a significant impact on smart tourism value and overall destination value assessment. The tourism app and smart tourism value played a significant role in increasing tourists' positive emotions and decreasing negative emotions, which ultimately affected tourism satisfaction. This study confirmed the importance of tourism apps in smart tourism cities along with the importance of basic physical environments. Through this, it provides useful implications for establishing service improvement strategies for smart tourism cities.

• Journal of the HCI Society of Korea
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• v.12 no.4
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• pp.17-25
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• 2017

From the vehicle-human interaction perspective, this study investigated the effect of experiential marketing paradigm which considers user experience as main value. We conducted an experiment to compare traditional marketing and experience marketing messages with the smart cruise control and the smart trunk in the context of driving and non-driving context. As a result of the analysis, experience marketing message had higher overall satisfaction than traditional message exposure. Usefulness, usability, and emotion were partially influenced by experience marketing message. The contribution of this study is that the experiential marketing paradigm was applied to automobile UX and practically demonstrated the value of experience design of smart automobile system.

• Environmental and Resource Economics Review
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• v.20 no.3
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• pp.459-487
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• 2011

A/R CDM project has properties such as irreversibility and uncertainty that Real Option Analysis can be applied to its modelling. This study tries to model A/R CDM using Real Option under CER price uncertainty, and conducts empirical test with the Posco A/R CDM Project case. For precise comparison and decision-making, l-CER's expected present value is calculated from the Spot CER price. As a result, the critical value of the project is lower than the expected l-CER price, which means that the decision to invest made by the project owner is profitable. We can also find out that the level and the range of the discount rate, where is applied to, affect the result; the critical value of the project and the decision-making.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.537-544
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• 2017

Science and technology information data is steadily increasing not only in Korea but also around the world. At present, dozens of documents are produced and distributed every day regardless of field, and researchers are increasingly demanding to use this information effectively to support research activities that are valuable and useful for human life. In the past, researchers are moving away from searching for necessary information, and now they are changing to services that connect data and data, find high value-added information that can be used, and present it to researchers. In this study, we analyze literature data created by Korean researchers from domestic and foreign scientific and technological information data, find use cases, and provide information to help researchers.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.326-338
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• 2009

In this paper, we argue that characteristics of ubiquitous business are different from those of e-business or m-business. We have developed a u-business model development framework incorporating the concept of value co-creation experiences, which is a core of the ubiquitous business paradigm. The framework of u-business model development presented in this paper consists of eight steps such as defining of domain, discovery of opportunity nucleus, defining of potential co-creation experience environment, deriving candidates of u-business services, selecting u-business killer services, defining value propositions of u-business killer services, defining u-business killer service offerings, and drawing a resource map of u-business killer services. The proposed u-business model development framework offers useful guidelines for practitioners to develop successful u-business models under a ubiquitous business paradigm.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.111-113
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• 2018

우리나라 스마트폰 이용자는 경제활동 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성, 인지된 가치를 매개 조절변수, 종속변수는 지속사용의도를 선택하여 개념모델을 완성하였다. 연구대상은 중국 시안과학기술대학교 대학생 및 대학원생을 대상으로 160명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 AMOS (analysis of moment structures)를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과를 바탕으로 실무적 및 학문적 시사점을 논의하고자 한다.

• Journal of the Korean School Mathematics Society
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• v.15 no.2
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• pp.259-279
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• 2012

The purposes of this study were to investigate the effects of the use of link sheet in pre-service mathematics teachers' mathematics learning. The study was conducted in Calculus course during 1 semester with 25 pre-service mathematics teachers. According to the results of questionnaires and focused group interviews, the use of the link sheet helped students to develop deeper understandings of mathematical concepts and mathematical communication ability. In addition, the use of the link sheet encouraged students to realize the value of the mathematics and it also played a central role in creating active and self-directed learning atmosphere.

• Journal of the Korean association of regional geographers
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• v.13 no.3
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• pp.254-270
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• 2007

The concept of Regional Innovation System(RIS) has been developed with the accumulation of empirical research and the reflection on the political and economic environments. It is widely used as a nonnative concept to tackle the problem of regional disparities by enhancing regional innovative development. However, it seems that there is a gap between the theoretical framework of RIS and its actual application in reality. This paper attempts to extend our knowledge about RIS with critical viewpoint. It tries to unravel some values that RIS implies and its theoretical limitations, which were found through the evolution of RIS such as its theoretical roots, the development of its research and policy; and an example of its building in practice.

• Life and Agrochemicals
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• v.29 no.10
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• pp.14-17
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• 2008

일반에게 공정한 입장에서 소비자와 커뮤니케이션을 실행하는 수단으로서 "일본농약학회, 지방자치단체, 내각부 식품안전위원회나 농림수산성, 후생노동성 등의 공적기관, 농약공업회나 전국농약협동조합 등 임의단체, 전국농업협동조합이나 전국 판매상 등의 유통업자 등이 실시하는 농약의 안전 사용자 안전 등에 관한 세미나 강습회, 소비자의 간담회", "학회나 농약연구자, 과학리더에 의한 계몽서의 출판, 학회나 업자 단체에 의한 Q&A집의 학회지 게재나 배포". "각종 학회나 공적기관의 홈페이지 계몽 해설문제의 게재", "농약제조 메이커나 임의단체에 의한 인터넷을 통한 메일 잡지 배송", "신문(전국지)를 매개로 한 홍보활동" 등을 들 수 있다. 최근에는 대학에 있어서도 일반사회인(소비자 포함)을 대상으로 한 농약이나 각종 화학물질의 안전성에 관한 공개강좌가 개설되어 있다. 한편 공정한 입장서 농약에 대해서 올바르게 전달한다는 개념에서 출발하지만, 결국엔 상업적 측면이 강한 "재미있고 우습게, 농약이 가지는 잠재적 위험성을 일부러 강조하고, 때로는 과학적 사실과 다른 내용을 의도적 또는 비의도적으로 전달하여 시청자나 독자의 관심을 끌어 시청률이나 발행부수를 신장시키는 것을 목적으로 하는 각종 매스컴으로부터의 막대한 양의 정보발신(모든 매스컴이 해당하는 것은 아님)이 있다. 더욱이 인터넷 사이트에는 종교적 측면이 강한 단체를 포함, 농약의 위험성을 강조하는 일이 있으며 온갖 정보가 넘쳐나고 있다. 물론 공적기관을 포함, 농약의 유용성과 잠재적 위험성에 대하여 공정하고 객관적 입장에서 인터넷을 소개한 정보 발신도 행해지고 있다. "농약은 나쁘고 위험하다"라는 정보로는 센세이셔날 한 상품가치(매스컴측의 보도 메리트)가 있지만 "농약은 안전하고 문제없다"로는 상품가치가 없다고 하는 상업 저널리즘을 드러낸다. "양적으로 압도적인 매스컴 보도"를 뛰어넘어 소비자에게 올바른 정보를 전달, 이해시키는 것은 가능하지 않을까. 다음으로 농약에 관한 리스크커뮤니케이션 수법에 대한 유의점과 과제를 기술한다.