• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.407-416
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• 2010

As ubiquitous technology has been developed and has come into everyday life, it has been integrated to tourism information service. However, each regional government develops ubiquitous tourism information service independently without successful example or standard. Therefore, this paper aims to analyze existing cases of domestic ubiquitous tourism information service as a foundation research to establish standard and effective development strategy for accelerating ubiquitous tourism information service in the future. First, ubiquitous technology trend which can be adapted to tourism information service was reviewed by secondary research. Second, representative cases of ubiquitous tourism information service were collected and analyzed in four aspects such as adapted ubiquitous technology, adapted device, service content and type of content. Finally, overall development strategy of ubiquitous tourism information service was discussed based on the analysis result. This paper contributes to get an outline of present conditions and problems of existing ubiquitous tourism information service, suggest overall development direction for ubiquitous tourism information service and point out necessity of the standard and unified plan for nationwide development and management.

• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.125-137
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• 2013

Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4251-4259
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• 2010

This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.88-93
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• 2005

Recently many researchers are keen interested in the concept of ubiquitous using mobile internet and RFID. Busan also plans to build a first U-city in the areas of port logistics, traffic, tourism convention, medical service. It is important to be accepted by consumers for U-tourism convention service adoption to determine the future growth potential. The purpose of this paper thus examines the effect of tourism contents on U-tourism convention service adoption using technology acceptance model.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.110-114
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• 2009

최근 정보기술과 유비쿼터스기술을 바탕으로 도시를 미래화하는 유비쿼터스도시(U-City)구축이 범 국가적으로 추진되고 있다. 이에, 정부에서는 2008년 9월 25일 유비쿼터스도시의 건설 등에 관한 법률 시행령을 발표하였으며, 유비쿼터스도시서비스(U-City Service)를 크게 행정, 교통, 보건 의료 복지, 환경, 방범 방재, 시설물 관리, 교육, 문화 관광 스포츠, 물류, 근로 고용 등의 분야로 구분하였다. 이러한 유비쿼터스도시서비스를 제공하고 운영 및 관리하는 시설로 유비쿼터스도시 통합운영센터(U-City Management Center)는 다양한 유비쿼터스도시서비스를 효과적으로 연계하여 서비스에서 발생되는 다양한 도시정보를 통합, 분석하고 제공하는 유비쿼터스도시 핵심기능을 담당한다. 하지만 이러한 유비쿼터스도시 통합운영센터의 구축은 운영조직구성, 운영비용확보, 통합서비스 제공방안, 법 제도 정비 등의 해결과제를 가지고 있어 구현방안에 대한 구체적인 연구가 요구된다. 본 연구에서는 선행연구를 바탕으로 유비쿼터스도시 통합운영센터에서 기본적으로 제공되어야 할 유비쿼터스도시서비스 유형을 제시하고 정의한다.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2004.03a
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• pp.39-43
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• 2004

최근 유무선 인터넷의 급성장과 유비쿼터스라는 용어의 등장으로 새로운 인터넷 비즈니스 모델에 많은 관심을 두고 있다. 본 논문에서는 유비쿼터스 환경을 수반한 유. 무선 인터넷 비즈니스 모델 분야 중 실시간 여행정보 서비스 시스템을 제안하고자 한다. 기존의 여행정보 서비스는 각 시,도 구청에서 운영하고 있는 관광안내소에서의 인적 서비스, 책이나 팜플렛 등에 의한 문헌정보 서비스, 인터넷 홈페이지를 통한 웹 서비스로 분류되어 있다. 그러나 이러한 여행정보들을 이용하려면 사용자가 스스로 여행안내 책자나 인터넷에 접속하여 자신에 맞는 정보를 스스로 검색하여야 하므로 실시간 여행정보를 받아보기란 어려웠다. 본 논문에서 제안하고자 하는 실시간 여행정보 서비스 시스템은 기존 여행정보 서비스의 문제점을 보안하고 통합하여 사용자의 요건에 맞는 여행정보를 정확한 시간, 정확한 장소로 실시간 서비스 해 주는 것을 목적으로 한다.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.355-359
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• 2006

Mobile network evolution and development of USN technologies introduce new business model based on context awareness. Cellular operators provide friend finding service using cell based location information and telematics service using GPS location information. Recently cellular operators provide yellow page service based cell based location information. In this paper, we develop mobile tour application on WIPI platform based on location information. Mobile tour information services provide the best information based on context awareness using user location information from LBSP (Location Based Service Platform), season, weather conditions, time from Web server, and personal preference information stored in database. Mobile tour information service application is developed on WIPI platform.

• Spatial Information Research
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• v.15 no.3
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• pp.219-236
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• 2007

This study is intended to examine the types of U-public service that can be introduced to the public sector by making an empirical analysis on Chungju City public officials. Specially, to analyze the public officials' recognition of the types of ubiquitous public service that can be introduced to the public sector, this study investigates the utility and necessity of ubiquitous information technology when making use of it in terms of administrative concepts. To achieve study purpose, this study examines what type of U-public service is highly likely to be applied and basically has to be applied when ubiquitous information technology is applied to the current environment of Chungju City in stages.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.4
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• pp.97-104
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• 2008

Recently the navigation service and LBS (Location based Services) using map supports much information services on mobile terminal. Also Internet Web sites support user much information. But, the user has the difficulty for acquiring the service and the various information based on map because of searching the many Internet sites. Accordingly, this paper supports a convergence information service model of various culture, education, tourism, sport and traffic for accessing synthesizing information based on map. And we design and implement this model using 공개 API. We present a convergence information service model of culture, tourism, sport and bus line information form tour destination and cultural place of Jeju province using the model. Additionally, we develop this service model using apache web server on Linux environment, PHP and JavaScript, MySQL database and Map 공개 API. As this service model supports a convenience action of culture and tourism for Jeju islanders and tourists.