• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.282-285
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• 2007

The attitude of community members plays a key role for sponsorship response. Theory of identification is very important to understand the attitude of community members. Community identification can effect to behavior and attitude to sponsors of community members. This study examines antecedents of community identification and relations between community identification and sponsorship response. I found that sense of community effect to community identification and community loyalty. Satisfaction of need, membership, and emotional ties effect to community identification and community loyalty. But influence effect only to community loyalty. Community identification effect to community loyalty. And community loyalty effect to sponsorship response.

• The Journal of Information Systems
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• v.25 no.3
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• pp.91-116
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• 2016

Purpose Quality and quantity of knowledge in virtual communities is at the discretion of knowledge contributors, and understanding what motivates knowledge contributors' behavior can be invaluable. The purpose of this paper is to find the social aspect of knowledge contribution in virtual communities within the frame of self-determination theory. Also, we seek differential effects of motivation value for novice vs. expert knowledge contributors. Design/methodology/approach Reputation and altruistic motives are studied as antecedents of intrinsic and extrinsic values in contributing knowledge in virtual communities. Gained social connectedness and satisfaction in their knowledge were behaviors studied as dependents of the motivational value. Also, the proposed model was tested for group differences between expert and novice knowledge contributors seeking motivational changes. Self-determination theory is the base theory which explains how externally motivated behaviors can evolve from extrinsically motivated to intrinsic-like behavior with social experiences as knowledge contributors. Findings Analysis of 262 data points gathered from knowledge contributors in Korean virtual communities in 2005 reveals social connectedness as an important dependent variable both for novice and expert knowledge contributors. Group difference analysis shows altruism has negative influence on extrinsic value only for experts. Intrinsic value has a positive influence on satisfaction for both groups alike but the expert group shows a statistically stronger influence than the other.

• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.215-241
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• 2014

As brand has increasingly influenced on marketing activities, local government, agricultural enterprises, and individual farmhouses autonomously develop and promote their own brands in the field of agrifood. Among developed brands, however, it could be possible for products with having no competitiveness and continuous control to lapse in the marketing. This study aimed to try develop to brand equity model in order for agri-food brands to evaluate and complement in the agricultural company. For doing this, ERRC were administered to interview the brands experts to discuss rice. The results of the analyses indicated that the areas with attribute weight of assets may consider bonding with customers for enhancing the value in the brand equity.

• Journal of Families and Better Life
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• v.12 no.2
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• pp.16-25
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• 1994

본 연구는 청소년기 자녀들이 의사소통 만족을 어떻게 지각하고 있는지를 실증적으로 살펴보고자 하였다. 연구의 결과 첫째, 가족응집성과 적응성 의사소통 변인은 자녀성별, 어머니 연령, 교육수준 등에 의하여 영향을 받았으나, 의사소통 만족도는 어머니 연령, 가족형태에 의하여 영향을 받았다. 둘째, 가족응집성과 적응성이 높을수록 의사소통 만족도는 높게 나타났다. 이는 청소년 가족의 정서적 유대감과 변화 대처능력은 어머니와의 의사소통 만족과 관련이 깊은 것을 보여준다. 세째, 어머니와 청소년 자녀간의 의사소통 만족도에 큰 영향력을 미치는 것은 부정적인 대화로 나타나, 긍정적인 대화를 이끌수 있는 어머니의 역할이 강조된다.

• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.5-15
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• 2018

The biggest characteristic of Social Network Game(SNG) is that games are played through competition and cooperation with the actual acquaintances based on SNS. Even though such competition and challenge spirit have been dealt importantly as preceding factors having influence on the flow in games in the existing game area, it is rare to find researches deeply considering the characteristics of ranking competition between acquaintances in SNG. Moreover, it was not considered that such acquaintances could be the targets of competition and also challenge at the same time in SNG. Therefore, this study examined the achievements(big differences in ranking, small differences in ranking) of the targets for comparison and closeness(strong ties, weak ties) with the targets for comparison as factors having influence on competition and challenge spirit, and also empirically analyzed the influence of such factors and interactions between factors on players' competition and challenge spirit in the ranking competitive society, by analyzing the characteristics of ranking competition between acquaintances in the mobile puzzle, SNG based on SNS through the analysis on the preceding research on the self-evaluation maintenance model of the social comparison theory. In the results, when preferentially exposing competitors with small difference in ranking and also exposing competitors with stronger ties, players' competition is stimulated, so that it can improve their challenge spirit. Such results of this study can be expected to a lot contribute to the actual design work of SNG ranking table contents.

• 한국노년학
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• v.39 no.3
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• pp.569-587
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• 2019

This study aims to look at the factors affecting later-life expectation of semi-older adults. Total of 323 participants aged from 50 to 64 was used for analysis from the data of 'Korean's Perception on Aging Society', which was conducted on behalf of Initiative for Humanities' Research and Education, funded by National Research Foundation of Korea. Multiple regression analysis was used for analysis, and the results are as follows. First, later-life expectation of semi-older adults appeared to be high. Second, the significant factors were prejudice towards the elderly and social solidarity. That is, participants with lower prejudice towards the elderly and higher trust and solidarity with society showed greater later-life expectation. Based on the results of this study, future research directions and implications for policy and practice were suggested.

• Korean Journal of Social Welfare
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• v.63 no.4
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• pp.59-82
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• 2011

This study examined the pathway through which adolescents' exposure to domestic violence could lead them to become addicted to Internet games. A total of 709 middle school and high school students were used as subjects and data from the 'domestic violence on children and adolescent' section of the 2010 National Data on Domestic Violence were used. The results of analysis using structural equations showed that the subjects' exposure to domestic violence did not directly affect their addiction to Internet games but that it indirectly affected their addiction through decrease in parental attachment. This can be interpreted to mean that when parents who should be a source of safety for their children become agents and recipients of violence, adolescents come to feel alienated because they cannot form any secure attachment to their parents and cannot build trust or emotional stability in their real-life parents, and they accordingly become absorbed in the virtual world of games. The results of the analysis were then used to discuss action plans for the prevention and intervention of adolescents' internet game addiction.

• Korean Journal of Heritage: History & Science
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• v.48 no.3
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• pp.120-137
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• 2015

This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.99-106
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• 2021

This study examined whether relationship marketing activities affected relationship satisfaction and ultimately relationship continuity intention for 180 online store users. As a result of hypothesis test through path analysis, it was found that financial activities and structural activities such as delivery services in shopping malls had a positive effect on relationship satisfaction. In particular, it was found that the influence of structural activities was greater. This suggests that fast delivery or easy-to-search traffic is more meaningful to relationship satisfaction than economic benefits. At the significance level p<0.05, it was found that social activities did not have a significant effect on relationship satisfaction. Because it is not easy to develop social bonds between salespeople and customers at online stores, but the direction is considered positive. Therefore, if online stores can form social bonds with customers, this will have a positive effect on relationship satisfaction, but it is expected that this will become a factor that can differentiate them from competitors.

• Korean Journal of Social Welfare
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• v.66 no.2
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• pp.75-99
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• 2014

The purpose of this study is to examine mediation role of parental attachment, school bonding and delinquent peers in effects of child abuse experience on offending school violence among middle school students. The survey was conducted for boys and girls enrolled in 50 middle schools located in Seoul and Kyung-ki province from October 15 to November 25 in 2012 and total 1,563 were used for final analysis. PASW 18.0, AMOS 18.0 and Mplus were used for statistical analysis. Major findings of this study are as follows. Child abuse experience is analyzed as effecting directly to offending in school violence but also having indirect effecting through mediation process with parental attachment, school bonding and delinquent peers from the analysis of structural equation model. Another finding indicates that multiple indirect effects of parental attachment, school bonding, delinquent peers through Mplus nonlinear analysis, pathways including mediator of parental attachment, school bonding and delinquent peers are verified as statistically significance. Below is discussed for practical and policy implications to prevent school violence in middle school based on this study.