• Title/Summary/Keyword: 위.수탁영업

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OEM/ODM Salesperson's Core competence and Customer satisfaction: Focused on pharmaceutical CMO business (OEM/ODM 영업사원의 핵심역량과 고객만족: 제약 위·수탁사업을 중심으로)

  • Yoo, Jun Sub;Lee, Minjung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.517-518
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    • 2018
  • 국내 제약 산업은 상위 30대 기업이 전체 생산 매출의 55.1%를 차지하는 불균형적인 구조를 가지고 있으며, 중소업체들은 공급자 과잉의 힘든 상황 속에 처해 있다. 이러한 가운데 중소제약업체를 중심으로 기존 설비를 활용하여 외국 제약회사의 Original 의약품을 복제한 Generic 의약품을 생산하여 납품하는 OEM/ODM 방식의 위탁생산이 증가하고 있다. 또한 글로벌 바이오의약품을 중심으로 CMO(Contract Manufacturing Organization) 생산에 대한 관심이 높아지고 있다. 본 연구에서는 의약품 위 수탁 사업에 있어서 영업사원의 핵심역량인 정보제공, 전문성, 판매기술, 태도 및 관계형성, 업무유연성이 고객 만족에 미치는 영향을 분석하여 CMO업체의 경쟁력 강화를 위한 방안을 제시하고자 한다.

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A Study on the Operating Efficiency of Parcel Delivery Sub-terminal Agency focus on A company (택배서브터미널 대리점 운영효율성에 관한 연구 (A사를 중심으로))

  • Yoon, Sung-Goo;Park, Sung-Hoon;Ma, Hye-Min;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.31-43
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    • 2017
  • This study was aimed at analyzing the operational efficiency of DPAs(the delivery and pickup agents), which serve as sub-terminals in parcel delivery services, using CCR/BCC models in DEA. The input variables included the number of employees, and the amount of equipment and the operating expenses. The output variable was revenue value. The efficiency for the period from 2014 to 2016 was analyzed. The results revealed that the operational efficiency improved in 2016, compared with 2014, in both CCR and BCC models. According to the benchmarking analysis, DMU 1 and DMU 7 showed higher efficiency in 2016. The inefficiency analysis based on the BCC model showed increased efficiency of all factors in 2016 when compared with 2014. The Malmquist productivity index (MPI) dropped slightly as a result of technical changes and indicated a declining technical efficiency in all DMUs. This study suggests the need for government-led systematic improvement and support for DPAs by providing current insight into the parcel delivery industry and analyzing DPAs' operational efficiency in Korea for the first time. This research performed efficiency analysis of DPAs located in new town of paju and gimpo cities. In future research, comparative study on efficiency analysis including new town, old town area, and other cities are needed.