• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.53-61
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• 2013

This study investigated the tax compliance applying framing effect, with the influence of detection rates, client advocacy, risk seeking tendency on the amount of income declared. Questionaires were filled in by CFA in Busan. Questionaires involve three cases (newly founded company, loss-expected company, gain-expected company). Respondents declared least in newly founded company, next loss-expected company, to gain-expected company. Respondents declared more as detection rates rose. As client advocacy increases, newly founded company and loss-expected company declare less, while gain-expected company declare more. As risk seeking tendency increases, newly founded company and loss-expected company declare less, but gain-expected company. Finally the interaction effect between client advocacy and risk seeking tendency is supported.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1993.04a
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• pp.505-514
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• 1993

일반적으로 투자자들은 높은 수익을 얻기를 바라는 성향 그리고 위험기피적 성향을 가지고 있는 것으로 받아들여진다. 그러나 투자자들이 갖는 이러한 대표적인 두가지 성향은 현실에서 직면하는 투자대안의 경우에 서로 상층(trade-off)하는 것이 일반적이며, 따라서 그러한 상충관계를 서로 다른 수준으로 포함하고 있는 대안들 중에서 어떤 것을 선택하는 때에 투자자의 선호체계가 중요하게 작용한다. 그런데 많은 경우 투자자들은 그러한 상충관계에 직면했을 때, 커다란 손실의 가능성을 포함하는 대안이 아니라면 약간 낮은 평균수익이 에상되더라도 높은 수익의 가능성이 상대적으로 높은 대안을 선호하는 것으로 나타났다. 따라서 본 연구에서는 약간 낮은 평균수익이 예상되더라도 높은 수익의 가능성이 상대적으로 높은 대안 즉, 대안 수익의 분포가 우향왜곡된(skewed positively)대안을 선호하는 투자자의 성향을 포함시킬 수 있는 방법을 모색하였다.

• Asia Marketing Journal
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• v.5 no.4
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• pp.31-47
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• 2003

소비자의 집단 구성원에 대한 자아지각은 소비자 의사결정에 어떠한 영향을 미칠까? 집단소비자 상호간에 영향을 미치는 의사결정 상황이나 소비자 개인적 의사결정상황 등 의사결정 상황에 따라 다르게 영향을 미칠까? 본 연구는 소비자가 집단의식을 인식할 때 개인적 차원과 집단적 차원에서 행해지는 의사결정이 어떻게 이루어지는지를 검증하고, 이때, 소비자의 위험회피성향에 따라 소비자 의사결정이 어떻게 조절되는가를 2 가지 실험을 통해 밝히고자 하였다. 미국 오레곤 주립대학교의 아시아계 학생들을 대상으로 2 가지 실험을 실시한 결과, 집단의식을 지각한 소비자는 집단관련 의사결정은 물론 개인관련 의사결정에서도 긍정적 영향을 미치는 것으로 나타났다. 그러나, 위험회피성향의 조절효과에 대한 실험결과는 집단의식을 지각한 소비자와 집단의식을 지각하지 않는 개인적 소비자 모두 처벌에 관한 상황에서 형평성 선호와 협상적 대안을 선택하는 것으로 나타나 집단의식지각의 의사결정에 대한 위험회피성향의 조절효과는 부분적으로 나타났다.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.602-603
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• 2011

본 논문은 전체 수요반응의 결과를 예측하는데 필요한 개별 수용가의 수요반응 모델을 제시하는 것을 목표로 하였다. 이를 위해, 개별 수용가의 수요반응 결정이 투자결정 문제가 유사함을 보이고, 수요 반응의 결정에 있어서도 투자결정 문제에서 위험선호 성향에 따라 수익과 위험 사이에서 개별적인 결정이 이루어진다고 보았다. 개별 수용가의 수요반응 모델을 유도할 때는 수요반응의 결과로 이루어지는 전력사용량 조정이 잘못된 결정일 확률을 고려하였고, 위험선호 지수라는 파라미터를 정의하여 일반적인 식으로 수요반응 모델을 표현하였다. 마지막으로, 시뮬레이션을 통해 위험선호 지수 R의 값에 따라 수요반응의 전력요금 감소 효과와 변동성이 달라짐을 확인하였다. 본 논문의 모델을 이용하면 전체 수용가의 총 수요반응을 예측하는 것이 가능해지고, 그 결과는 수요반응 제도 시행을 위한 장비투자 결정이나 정책 결정에 있어 중요한 지표로 활용될 수 있을 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.433-438
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• 2018

This study examined the effects of ambiguity aversion on the self-protection and self-insurance efforts using a two-period model to consider the time difference between making an effort and occurring loss, which is in contrast with the existing one-period model. The loss follows a binary distribution while the distribution is ambiguous. The distribution depends on the state variable. First, the effort of ambiguity averse individuals is not always greater than that of ambiguity neutral ones. Second, the effects of absolute ambiguity aversion (AAA), which does not appear in one-period model, were observed. Not-increasing AAA is a sufficient condition to increase the efforts of ambiguity averse individuals compared to those of ambiguity neutral ones. In addition, the change in effort also depends on the probability function of the state. Lastly, the results hold even when the individual is risk neutral or risk loving. As a result, ambiguity aversion needs to be considered independently with risk aversion.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.1-15
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• 2019

The purpose of this study is to analyze the relationship between entrepreneurship and entrepreneurial intention. This relationship has been conceptually addressed in many previous studies and has been empirically tested. However, this study is different from the previous studies in the following four points. First, we measured entrepreneurial intention by manipulating launching a start-up as a relative concept for employment, which is consistent with the conceptual definition of entrepreneurial intention (i.e. entrepreneurial decision making in the process of career choice). Second, it is distinguished from previous researches in that it uses the question of preference for "action" with regard to job choice. Third, we expanded the opportunity for discussion using the youth panel data of the Korea Employment Information Service. Fourth, the altruistic purpose is included in the category of entrepreneurship. Empirical results showed that intentions of entrepreneurship were stronger when the need for achievement was intense, internal control tendency was intended, risk-taking propensity was sturdy, and autonomous tendency was high. However, innovation and aggressiveness are not statistically related to entrepreneurial intention. On the other hand, the altruistic tendency was found to have a negative correlation with entrepreneurial intention. The results of this study can provide meaningful implications for both private sector investors and government policy makers.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.405-415
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• 2011

The primary purpose of this paper is to identify the influencing factors on the new products adoption between countries and generations. For this purpose, a research is developed based on the relevant literature reviews. Data have been collected from 524 persons and were tested by t-test and various statistical methods. The results of this empirical study are summarized as follows. In the cultural factors, the groupism has high discretion in China old generation. The materialism and shopping preference have high discretion in two young generations. There is no difference between the two groups in the distance of power. In innovativeness of personality, Korea and China young generation have high discretion. Innovativeness has high discretion in Korea and China youngs. Cognition and sensory innovativeness are has low discretion in Korea old. In the social risk perception, physiological, functional general and financial risk has high discretion in China old. In risk reducing behavior, the normative taking level and ad, new product adoption has high discretion in Korea and China youngs. But, the influence of others has high discretion in China old generation. The safety and brand reputation are no influences. The findings have a several marketing strategies in generation and countries.

• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.1-25
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• 2011

Available evidence suggests that the average marginal propensity to consume (MPC) from the 2001 tax rebate in the US was not nearly as large as that from previous tax cuts. We examine if this phenomenon can be explained by the fact that the widespread use of credit cards has made borrowing accessible for most US households by constructing a model that simulates the dynamic effect of relaxed borrowing constraints. Our model uses Kreps-Porteus preferences which account for independent measures of relative risk aversion and the elasticity of intertemporal substitution, both of which can theoretically affect the willingness to save or spend. Our model shows that the average MPC drops substantially immediately after borrowing constraints are relaxed because few consumers have binding borrowing constraints at that time. The model also shows that consumers gradually reduce their wealth after borrowing constraints are relaxed, causing more of them to have binding constraints over time, which in turn causes the average MPC to rise gradually to a new steady state value that is slightly lower than the original value. This dynamic pattern of the MPC suggests that a greater ability to borrow with credit cards could explain the lower effectiveness of the 2001 tax rebate. In addition, the model predicts that consumers choose to hold lower amounts of liquid assets for precautionary reasons when they have a greater ability to borrow unsecured debt.

• Journal of the Korean Operations Research and Management Science Society
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• v.18 no.3
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• pp.65-77
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• 1993

It is not to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. This paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model repectively. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1992.04b
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• pp.282-292
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• 1992

It is not rare to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. The paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.