• Title/Summary/Keyword: 위치기반 소셜 네트워크 서비스

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Implementation of SNS based on an Open Wi-Fi & APPosition Information (Open Wi-Fi와 AP 정보를 이용한 소셜네트워크서비스)

  • Seo, Chang-Jin;Kang, Hee-Won;Jang, Yong-Suk
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.257-263
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    • 2012
  • Smart phones become popular all over the world recently. At the same time, demand of various additional services, such as SNS by utilizing low-cost reliable Wi-Fi network and position information, is expected to keep growing. In this paper, Implementation of SNS based on an Open Wi-Fi & Position Information was proposed. This service is achieved by constructing an Open Wi-Fi network based on a built AP access information database. And in order to provide durable connection in mobile environment, RSS detect AP switching module and mobile IP are utilized in the proposed service. Furthermore, with the utilization of GPS information of AP, AP providers could delivery various information such as advertisements, promotion events. In addition, it is possible for AP users to communicate with each other, thus a position information based SNS was also proposed in this paper.

A Study on the Prediction of River Water Level Using Artificial Neural Network Theory and Unstructured Data (인공신경망 이론과 비정형데이터를 활용한 하천수위 예측에 관한 연구)

  • Lee, Jeongha;Hwang, SeokHwan
    • Proceedings of the Korea Water Resources Association Conference
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    • 2020.06a
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    • pp.388-388
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    • 2020
  • 매년 국지성호우 및 태풍으로 인해 하천 범람이나 저지대침수가 발생하고 있으며 이는 인명 피해 사례로 이어지기도 한다. 피해 발생을 최소화시키기 위해 강우와 유량과 같은 정형데이터로 홍수예보가 이뤄지고 있으나 기존의 정형데이터만 사용하다보니 도심지역이나 소규모 하천에서 인명 피해 예측에 어려움이 있다. 이를 보완하기 위해서는 인구의 유동성을 고려한 비정형데이터를 활용해야 한다. 최근 소셜 네트워크 서비스(SNS)의 사용자가 증가됨에 따라 텍스트나 사진과 같은 다양한 비정형데이터가 생성되고 있다. 이렇게 생성된 데이터는 다양한 분야에서 활용되고 있으며 특히 지진이나 홍수와 같은 재난 발생 시 유용한 데이터로 활용된 사례가 증가하고 있다. 이는 사람들이 GIS와 같은 위치정보나 시간 등을 포함한 다양한 정보를 포함하기 때문이다. 하지만 이렇게 생산된 비정형데이터를 기존 물리적 기반의 수문모형의 데이터로 활용하기에는 많은 한계점이 있다. 따라서 본 연구에서는 SNS 채널을 통해 생성된 비정형 데이터들을 인공신경망모형에 적용하여 하천수위를 예측하였다.

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A Study on Detection Methodology for Influential Areas in Social Network using Spatial Statistical Analysis Methods (공간통계분석기법을 이용한 소셜 네트워크 유력지역 탐색기법 연구)

  • Lee, Young Min;Park, Woo Jin;Yu, Ki Yun
    • Journal of Korean Society for Geospatial Information Science
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    • v.22 no.4
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    • pp.21-30
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    • 2014
  • Lately, new influentials have secured a large number of volunteers on social networks due to vitalization of various social media. There has been considerable research on these influential people in social networks but the research has limitations on location information of Location Based Social Network Service(LBSNS). Therefore, the purpose of this study is to propose a spatial detection methodology and application plan for influentials who make comments about diverse social and cultural issues in LBSNS using spatial statistical analysis methods. Twitter was used to collect analysis object data and 168,040 Twitter messages were collected in Seoul over a month-long period. In addition, 'politics,' 'economy,' and 'IT' were set as categories and hot issue keywords as given categories. Therefore, it was possible to come up with an exposure index for searching influentials in respect to hot issue keywords, and exposure index by administrative units of Seoul was calculated through a spatial joint operation. Moreover, an influential index that considers the spatial dependence of the exposure index was drawn to extract information on the influential areas at the top 5% of the influential index and analyze the spatial distribution characteristics and spatial correlation. The experimental results demonstrated that spatial correlation coefficient was relatively high at more than 0.3 in same categories, and correlation coefficient between politics category and economy category was also more than 0.3. On the other hand, correlation coefficient between politics category and IT category was very low at 0.18, and between economy category and IT category was also very weak at 0.15. This study has a significance for materialization of influentials from spatial information perspective, and can be usefully utilized in the field of gCRM in the future.

A Study on The Grid File Construction Method based on MapReduce for Multidimensional Data Processing (다차원 데이터 처리를 위한 맵리듀스 기반의 그리드 파일 생성기법에 관한 연구)

  • Jung, Joo-Hyuk;Lee, Sang-Ho
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.04a
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    • pp.77-80
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    • 2014
  • 최근 컴퓨터와 인터넷 이용의 확산, 스마트폰을 포함한 스마트 기기의 보급과 소셜 네트워크 이용의 확대, 위치 기반의 다양한 서비스 확대 등으로 처리해야 할 데이터 크기가 증가하는 추세이다. 이에 따라 대용량 데이터에 대한 처리가 큰 이슈로 떠오르고 있다. 그로 인해 대용량 데이터 처리를 위한 큰 규모의 분산 컴퓨팅 환경을 지원하는 프레임워크인 하둡이 개발되었으며 많은 기업에서 이를 활용하고 있는 추세이다. 하지만 대용량 데이터 중 영상, 의료, 센서 데이터 등 다차원 데이터 처리에 관한 연구는 미비한 상태이다. 기존의 다차원 데이터 처리를 위해 다양한 다차원 인덱스가 제안되었지만, 대용량 다차원 데이터 처리는 단일머신에서는 비효율적인 단점이 있다. 본 논문에서는 다차원 인덱스 기법인 그리드 파일을 하둡의 분산 병렬 처리 모델인 맵리듀스를 기반으로 생성하는 기법을 제안한다. 또한 앞서 생성된 그리드 파일을 가지고 맵리듀스를 이용한 질의처리 방법을 제안 한다. 이로 인해 단일머신에서의 그리드 파일 생성을 병렬처리 함으로써 생성 시간을 단축시키고 질의 처리 또한 맵리듀스를 이용하여 병렬 처리 함으로써 질의 시간 단축을 예상한다.

A Big Data Analysis Methodology for Examining Emerging Trend Zones Identified by SNS Users: Focusing on the Spatial Analysis Using Instagram Data (SNS 사용자에 의해 형성된 트렌드 중심지 도출을 위한 빅 데이터 분석 방법론 연구: 인스타그램 데이터 활용 공간분석을 중심으로)

  • Il Sup Lee;Kyung Kyu Kim;Ae Ri Lee
    • Information Systems Review
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    • v.20 no.2
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    • pp.63-85
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    • 2018
  • Emerging hotspot and trendy areas are formed into alleys and blocks with the help of viral effects among social network services (SNS) users called "Golmogleo." These users search for every corner of the alleys to share and promote their own favorite places through SNS. An analysis of hot places is limited if it is only based on macroeconomic indicators such as commercial area data published by national organizations, large-scale visiting facilities, and commuter figures. Careful analyses based on consumers' actual activities are needed. This study develops a "social big data analysis methodology" using Instagram data, which is one of the most popular SNSs suitable to identify recent consumer trends. We build a spatial analysis model using Local Moran's I. Results show that our model identifies new trend zones on the basis of posting data in Instagram, which are not included in the commercial information prepared by national organizations. The proposed analysis methodology enables better identification of the latest trend areas formulated by SNS user activities. It also provides practical information for start-ups, small business owners, and alley merchants for marketing purposes. This analytical methodology can be applied to future studies on social big data analysis.

A Study on the Impact Factors of Contents Diffusion in Youtube using Integrated Content Network Analysis (일반영향요인과 댓글기반 콘텐츠 네트워크 분석을 통합한 유튜브(Youtube)상의 콘텐츠 확산 영향요인 연구)

  • Park, Byung Eun;Lim, Gyoo Gun
    • Journal of Intelligence and Information Systems
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    • v.21 no.3
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    • pp.19-36
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    • 2015
  • Social media is an emerging issue in content services and in current business environment. YouTube is the most representative social media service in the world. YouTube is different from other conventional content services in its open user participation and contents creation methods. To promote a content in YouTube, it is important to understand the diffusion phenomena of contents and the network structural characteristics. Most previous studies analyzed impact factors of contents diffusion from the view point of general behavioral factors. Currently some researchers use network structure factors. However, these two approaches have been used separately. However this study tries to analyze the general impact factors on the view count and content based network structures all together. In addition, when building a content based network, this study forms the network structure by analyzing user comments on 22,370 contents of YouTube not based on the individual user based network. From this study, we re-proved statistically the causal relations between view count and not only general factors but also network factors. Moreover by analyzing this integrated research model, we found that these factors affect the view count of YouTube according to the following order; Uploader Followers, Video Age, Betweenness Centrality, Comments, Closeness Centrality, Clustering Coefficient and Rating. However Degree Centrality and Eigenvector Centrality affect the view count negatively. From this research some strategic points for the utilizing of contents diffusion are as followings. First, it is needed to manage general factors such as the number of uploader followers or subscribers, the video age, the number of comments, average rating points, and etc. The impact of average rating points is not so much important as we thought before. However, it is needed to increase the number of uploader followers strategically and sustain the contents in the service as long as possible. Second, we need to pay attention to the impacts of betweenness centrality and closeness centrality among other network factors. Users seems to search the related subject or similar contents after watching a content. It is needed to shorten the distance between other popular contents in the service. Namely, this study showed that it is beneficial for increasing view counts by decreasing the number of search attempts and increasing similarity with many other contents. This is consistent with the result of the clustering coefficient impact analysis. Third, it is important to notice the negative impact of degree centrality and eigenvector centrality on the view count. If the number of connections with other contents is too much increased it means there are many similar contents and eventually it might distribute the view counts. Moreover, too high eigenvector centrality means that there are connections with popular contents around the content, and it might lose the view count because of the impact of the popular contents. It would be better to avoid connections with too powerful popular contents. From this study we analyzed the phenomenon and verified diffusion factors of Youtube contents by using an integrated model consisting of general factors and network structure factors. From the viewpoints of social contribution, this study might provide useful information to music or movie industry or other contents vendors for their effective contents services. This research provides basic schemes that can be applied strategically in online contents marketing. One of the limitations of this study is that this study formed a contents based network for the network structure analysis. It might be an indirect method to see the content network structure. We can use more various methods to establish direct content network. Further researches include more detailed researches like an analysis according to the types of contents or domains or characteristics of the contents or users, and etc.

A Study on the Application of the Smartphone Hiking Apps for Analyzing the User Characteristics in Forest Recreation Area: Focusing on Daegwallyoung Area (산림휴양공간 이용특성 분석을 위한 국내 스마트폰 산행앱(APP)의 적용성 및 활용방안 연구: 대관령 선자령 일대를 중심으로)

  • Jang, Youn-Sun;Yoo, Rhee-Hwa;Lee, Jeong-Hee
    • Journal of Korean Society of Forest Science
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    • v.108 no.3
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    • pp.382-391
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    • 2019
  • This study was conducted to verify whether smartphone hiking apps, which generate social network data including location information, are useful tools for analyzing the use characteristics of a forest recreation area. For this purpose, the study identified the functions and service characteristics of smartphone hiking apps. Also, the use characteristics of the area of Daegwallyoung were analyzed, compared with the results of the field survey, and the applicability of hiking apps was reviewed. As a result, the service types of hiking apps were analyzed in terms of three categories: "information offering," "hiking record," and "information sharing." This study focused on an app that is one of the "hiking record" types with the greatest number of users. Analysis of the data from hiking apps and a field survey in the Daegwallyoung area showed that both hiking apps and the field survey can be used to identify the movement patterns, but hiking apps based on a global positioning system (GPS) are more efficient and objective tools for understanding the use patterns in a forest recreation area, as well as for extracting user-generated photos. Second, although it is advantageous to analyze the patterns objectively through the walking-speed data generated, field surveys and observation are needed as complements for understanding the types of activities in each space. The hiking apps are based on cellphone use and are specific to "hiking" use, so user bias can limit the usefulness of the data. It is significant that this research shows the applicability of hiking apps for analyzing the use patterns of forest recreation areas through the location-based social network data of app users who record their hiking information voluntarily.

Smart SNS Map: Location-based Social Network Service Data Mapping and Visualization System (스마트 SNS 맵: 위치 정보를 기반으로 한 스마트 소셜 네트워크 서비스 데이터 맵핑 및 시각화 시스템)

  • Yoon, Jangho;Lee, Seunghun;Kim, Hyun-chul
    • Journal of Korea Multimedia Society
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    • v.19 no.2
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    • pp.428-435
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    • 2016
  • Hundreds of millions of new posts and information are being uploaded and propagated everyday on Online Social Networks(OSN) like Twitter, Facebook, or Instagram. This paper proposes and implements a GPS-location based SNS data mapping, analysis, and visualization system, called Smart SNS Map, which collects SNS data from Twitter and Instagram using hundreds of PlanetLab nodes distributed across the globe. Like no other previous systems, our system uniquely supports a variety of functions, including GPS-location based mapping of collected tweets and Instagram photos, keyword-based tweet or photo searching, real-time heat-map visualization of tweets and instagram photos, sentiment analysis, word cloud visualization, etc. Overall, a system like this, admittedly still in a prototype phase though, is expected to serve a role as a sort of social weather station sooner or later, which will help people understand what are happening around the SNS users, systems, society, and how they feel about them, as well as how they change over time and/or space.

Real-time Spatial Recommendation System based on Sentiment Analysis of Twitter (트위터의 감정 분석을 통한 실시간 장소 추천 시스템)

  • Oh, Pyeonghwa;Hwang, Byung-Yeon
    • The Journal of Society for e-Business Studies
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    • v.21 no.3
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    • pp.15-28
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    • 2016
  • This paper proposes a system recommending spatial information what user wants with collecting and analyzing tweets around the user's location by using the GPS information acquired in mobile. This system has built an emotion dictionary and then derive the recommendation score of morphological analyzed tweets to provide not just simple information but recommendation through the emotion analysis information. The system also calculates distance between the recommended tweets and user's latitude-longitude coordinates and the results showed the close order. This paper evaluates the result of the emotion analysis in a total of 10 areas with two keyword 'Restaurants' and 'Performance.' In the result, the number of tweets containing the words positive or negative are 122 of the total 210. In addition, 65 tweets classified as positive or negative by analyzing emotions after a morphological analysis and only 46 tweets contained the meaning of the positive or negative actually. This result shows the system detected tweets containing the emotional element with recall of 38% and performed emotion analysis with precision of 71%.

Change of Approval Rating of Candidates for 19th General Election affected by LBSNS Application based on Object Identification, ePosition (객체식별아이디 이포지션 기반의 LBSNS 앱이 19대 총선 후보 지지율의 변화에 미친 영향)

  • Lee, Sang-Zee;Jang, Dong-Heyok;Park, Sung-Woon;Cho, Won-Hee;Yi, Gi-Chul
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.171-179
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    • 2013
  • During 19th general election the customized LBSNS(Location Based SNS) application for some candidates of the National Assembly planned and developed based on the object identification, ePosition, comprising the candidate's name have been applied for an election campaign. The approval rating change before and after 19th election campaign period for each candidate was quantitatively studied how it would be affected by the candidate custom LBSNS application. Only 3 out of 24 candidates in 6 local electorates in the Daejon Metropolitan City have adopted the customized LBSNS application and the rest 21 candidates have not, whose approval rating change before and after an election campaign has been analyzed comparatively candidate by candidate. The approval rating for 3 candidates adopting LBSNS application went up by 12.6%, 11.4%, 11.2% respectively, but those for the rest 21 candidates all changed within 3%.