• Title/Summary/Keyword: 웹사이트 관여도

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A Study on Strategic Management of Native Advertisement (네이티브 광고의 전략적 관리방안에 관한 연구)

  • Son, Jeyoung;Kang, Inwon
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.63-81
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    • 2019
  • In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

A Study on the User Participatory Communication Tools of National Archives Websites (국가 기록관 웹사이트에 나타난 이용자 참여 커뮤니케이션 도구에 관한 연구)

  • Park, Dukran;Sakong, Bok Hee
    • Journal of Korean Library and Information Science Society
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    • v.45 no.2
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    • pp.261-281
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    • 2014
  • In light of the recent advancement in networking and information technology, the direct information request through website has increasingly proven to be the preferred means over visiting physical archives. Thus, the proper utilization of a communication tool capable of sufficiently capturing user feedback and requests is an absolute necessity. This paper examines the availability and utilization of alternative user participatory communication tools in government websites with particular focus on the archives in South Korea, the United States, the United Kingdom, Canada, China, and Japan. In assessing the use of alternative user participatory communication tools in these archives, we examined the availability of communication mediums other than the online forums, email, and telephone with particular focus on social media tools that may offer a degree of familiarity for the user. Our research indicates that the most frequently utilized social media tool is Facebook while the archive offering the greatest variety of alternative user participatory communication tools was the United States archive.

Development of Evaluation Indicators and Evaluation for Larchiveum's Web Information Services (라키비움 웹 정보서비스 평가지표 개발 및 평가)

  • Chae-young Seo;Hae-young Rieh
    • Journal of Korean Society of Archives and Records Management
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    • v.24 no.1
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    • pp.205-230
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    • 2024
  • Recently, as user demand to receive various information through one integrated institution has increased, "Larchiveum," which integrates the functions and services of archives, libraries, and museums, has been established. Thus, web information services are provided in an integrated manner through the Larchiveum website. This study attempted to analyze the information services on the Larchiveum website in detail. To this end, the researchers developed a web information service evaluation index reflecting the characteristics of Larchiveum that are differentiated from information services offered by websites of general archives, libraries, and museums. Recognizing the importance of evaluation indicators, the researchers developed evaluation indicators, and an evaluation of the three institutions' websites was conducted. The assessment showed that the currently operating Larchiveum website provides ample basic business introduction and interface navigation, but the use of search results in the information search area was insufficient. Complementary points were presented in these areas, and measures that would be effective if additionally operated were also suggested. This research sought to provide practical assistance in configuring and providing web services for the newly established Larchiveum in hopes that the evaluation indicators used in this study will be applied, supplemented, and utilized well in the future.

The Context Effect of Web Contents and Advertising (웹사이트 콘텐츠와 광고의 맥락효과 검증)

  • Shin, Jong-Kuk
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.363-375
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    • 2009
  • This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.

A Study on Measures to Improve the Production and Service of Records of Presidential Overseas Trips: Focusing on "Records Collection" of the Presidential Archives Website (대통령 해외순방 기록의 생산과 서비스 개선방안 연구 대통령기록관 웹사이트 '기록컬렉션'을 중심으로)

  • Jeon, Na Hyeong
    • The Korean Journal of Archival Studies
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    • no.78
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    • pp.5-42
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    • 2023
  • Since presidential overseas trips are carried out as the head of state representing the Republic of Korea, the resulting records of such trips have high academic and historical significance and value both in contemporary times and for future generations. This study analyzes the status of production and service of overseas trip records, focusing on whether the records of the president's overseas trips are being produced properly and provided sufficiently to the public, and examines development plans for improvement. Currently, as a result of examining a total of 282 overseas trips provided by the Presidential Archives website, it is difficult for users to understand which records are being produced for even the basic records regarding the trips are not posted. In addition, the website is provider-centered, making users feel alienated rather than being considered in terms of search and provided records. In this study, for the production of high-quality overseas travel records, the "Presidential Overseas Trip Records Production Guidelines" established during the 'Participatory Government' will be supplemented, improved and applied. This archive policy will not be subject to any external variables, including changes in the government, and is suggested that it be consistent and unaffected. In addition, in order to improve the service provided, the following is proposed: first, provision of 'comprehensive information' that allows users to understand the overall context of the trip; second, use of the "file-record" layer and hyperlink function; third, a system that allows the stages of production and service of overseas trip records to be interconnected. In order to carry out these tasks, it would be essential to establish and operate an organization dedicated to records, such as the Secretariat of Archives and Records Management during the 'Participatory Government' period.

An Analysis of Policies on the Acquisition of Private Records at State/Provincial Archives in the U. S., Canada, and Australia (미국, 캐나다, 호주 주립기록관의 민간기록물 수집정책 분석)

  • Kim, Jihyun
    • Journal of Korean Society of Archives and Records Management
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    • v.14 no.3
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    • pp.105-126
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    • 2014
  • This study analyzed policies and guides related to the acquisition of private records at state/provincial archives in the U.S., Canada, and Australia. The purpose of this study is to examine the current status of collecting private records in the governmental archives. The analysis was made based on policies and guides from 14 state/provincial archives, including five in the US, seven in Canada, and two in Australia. From the analysis, the study examined collection areas, types of private records, and colleting methods, such as donation or deposit. It also studied the considerations on transferring copyright, placing access restrictions, and disposing of records. The study made the following suggestions for collecting private records at public archives in Korea: (1) define the collecting areas of private records relevant to the characteristics of a region; (2) determine the acquisition methods, including donation or deposit, and establish a procedure to make an agreement for the transfer of ownership, including copyright, access restriction, and disposal of records; (3) develop cooperation among the related institutions within a region.

A Study on Copyright Problems for Promotion of Archival Information Service - Focused on Government Works - (기록정보서비스 활성화를 위한 저작권 문제 연구 - 정부저작물을 중심으로 -)

  • Joung, Kyoung-Hee
    • Journal of the Korean Society for information Management
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    • v.24 no.1 s.63
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    • pp.165-186
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    • 2007
  • This paper examines copyright problems of government works which take up a considerable part of public records. The provisions related to government works of the copyright laws of United States and United Kingdom are examined for the purpose of comparison with similar provisions in copyright act of Korea. The copyright act of Korea protects more strongly government works than U.K and U.S. therefore is an obstacle for use of the works. Also websites of governments and national archives are examined for their copyright policies in the process of service of government works. This paper found that the copyright policies of korean governments' official websites and the National Archives and Records Service limits free use of government works. This study proposed that the provision of definition for government works need to be added to the copyright act of Korea and the provision 7 should be revised. And open access license V.2 which was developed by Korean government should be applied to government works.

Analysis on Online Contents Services of National Archives (보존기록관리기관의 온라인 콘텐츠 유형과 특징)

  • Jeon, Soo-Jin
    • Journal of Korean Society of Archives and Records Management
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    • v.8 no.2
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    • pp.127-152
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    • 2008
  • This article focuses on analyzing the cases of on-line archival contents services of the national archives' web-sites and explaining their types and characteristics. This study defines the concept of on-line archival contents services through literature review. Then, it examines the cases of on-line archival contents provided by web-sites of the USA, the UK, Australian and Korean national archives. The types of on-line archival contents services are classified in accordance with the main purpose of use, the structure, and the way of interaction between contents and users. Lastly, it summarizes their structural and thematic characteristics by type and country.

A Study on the Relationship between Risk Dimensions of Apparel Involvement and Online Impulse Buying Behavior (위험지각 측면에서의 의복관여와 온라인 충동구매행동의 상관관계에 관한 연구)

  • Rhee, Young-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.12
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    • pp.1733-1741
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    • 2007
  • Consumers nowadays spend more time using computers and are getting used to buying products through the Internet(Park, 2002), and therefore, understanding consumers' impulse buying behavior in an online shopping context is also important for retailers. The purpose of this study was to examine the relationship between online apparel impulse buying behavior and the two risk dimensions of apparel involvement(i.e., risk importance, risk probability). The data were collected using an online survey with a structured questionnaire. A total of 339 college students were used in the study. The results of MANOVA showed that the impulse buyer group perceived the risk importance and risk probability of apparel involvement significantly lower. Based on the results, the two hypotheses were supported. From the results of the present study, it is concluded that the two risk dimensions of apparel involvement are negatively related to online impulse buying behavior of apparel products. From the results of the present study, it is concluded that the risk dimensions of apparel involvement are closely related to the online apparel impulse buying behavior.

A Study on the Methods to Improve Records Management of the National University: Focused on Industry-University Cooperation Center of the Foothold National Universities (국립대학교 기록관리 현황 및 개선방안 연구 - 거점국립대학교 산학협력단을 중심으로 -)

  • Bae, Sung Jung;Kim, Tae Young;Han, Hye Won;Kim, Yong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.4
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    • pp.151-178
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    • 2015
  • This study aims to identify the problems of the records management of the foothold national university related university-industry collaboration. For these purpose, the study conducted a literature survey. Moreover, this study compared and analyzed the content of university archives and university-industry collaboration web sites. In addition, we gained the materials from the national archives in Korea thorough a request of information disclosure. It was found that problems and improvements in terms of institutional and achievement management. Consequently, based on the analysis, cooperation framework between university archives and university-industry collaboration was developed. With the proposed system, the academic utilization of university-industry collaboration records can be facilitated.