• Knowledge Management Research
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• v.12 no.1
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• pp.1-16
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• 2011

This study was motivated by consideration of advertising effects on purchase intention of hotel customers in the situation that people can experience in web advertisements more easily and quickly through four main media. We intends to propose strategic web advertising marketing plans by investigating the relation among hotel web advertising attributions, advertising attitude, brand attitude and purchase intention of customers. In conclusion, in the situation that hotel service industry endeavors a lot to attract young customers, according to gentrified consumption culture and changes in an environmental trend, these results are expected to be used as data to establish web advertising marketing strategies to show trendy brand images to hotel customers, especially consumers of N Generation using official websites of hotels.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.5 no.7
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• pp.1195-1203
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• 2001

The tophead monitor is a dual screen monitor that concludes auxiliary monitor with size 6.4 inch on the top of monitor. The bottom monitor screen provide previous function in the same way as before and the auxiliary monitor screen is arranged contents of internet advertising icon, banner advertising icon, moving picture screen, mail icon, etc. If you click contents, contents is moved peristaltically with the bottom monitor screen. The dual monitor screen is controlled by mouse and keyboard in the same way as before.

• Proceedings of the Korean Information Science Society Conference
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• 1998.10b
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• pp.6-8
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• 1998

네티즌의 수가 급속도로 증가하면서 WEB에서의 상품광고에 대한 중요성이 기타 다른 광고 매체 못지 않게 크게 부각되었다. 이에 따라 많은 기업들이 인터넷상에서 자기들의 상품을 홍보하기 시작하였고, 웹 서버와 서비스등을 제공하는 업체들이 많이 생겨났다. 그러나 자체적으로 상품광고를 위한 제반 기술 및 환경을 구축하지 못한 중소기업들은 자사 제품을 홍보하고 관리하는데 있어 적지 않은 애로 사항을 가지고 있는 것이 현실이다. 본 논문에서는 이러한 중소기업들의 애로사항을 해결하고 좀 더 쉽게 자기들의 상품을 홍보하기 위한 응용프로그램을 자동으로 생성해 주는 시스템 개발에 대해 기술한다.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.253-262
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• 2012

This study tries to find the differences in attitude towards advertisement and corporate image according to the context of article in web contents, banner advertisement exposure and news type. The findings of this study are as follows. First, interaction effect between the context of Internet article on social contribution activity and attitude towards advertisement was confirmed. When the context of Internet article was negative, the news type that provides a photo with the article was more effective for the attitude towards advertisement. It is estimated that when a photo is provided with an Internet article for social contribution activity, the level of crowdedness increases and accordingly the negative context of the Internet article is cancelled out. Second, interaction effect between news type and advertisement type of social contribution activity article and attitude towards advertisement was confirmed. In the news type that provides a photo with an Internet article, corporate advertisement was more effective for attitude towards advertisement than product advertisement. Third, interaction effect between the news type of social contribution activity and corporate image according to advertisement type was confirmed. In the news type that provides a photo with an Internet article, product advertisement was more effective for corporate image than corporate advertisement.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.784-786
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• 2005

본 논문에서는 웹 문서의 논리적 구조분석을 위한 전처리 과정으로서 웹 문서에 포함된 잡음 영역을 제거하는 클리닝 방법을 제안한다. 제안된 방법은 잡음 영역을 내비게이션 영역, 광고 영역, 상호작용 영역, 특수정보 영역, 그리고 스크립트/스타일 영역의 5종류로 구분한 후, 이를 제거할 수 있는 규칙을 제안한다. 제안된 방법의 성능을 평가하기 위하여 웹으로부터 추출된 726개의 다양한 문서를 대상으로 실험한 결과 $91.16\%$ 확률을 보였다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.62-63
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• 2004

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.8
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• pp.1709-1715
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• 2005

This paper describes the development of 3-D web graphic library for dynamic web graphic design. The 3-D web graphic library developed in this per supports creation of 3-D objects like cube and sphere objects, elimination of hidden line and surface, and the shading of diffuse and specular reflections. It provides, in drawing, perspective projection of an object depth first sort of multiple objects, and wire frame and solid models. It also supports texture mapping function for realistic and dynamic web application in application software. Each created 3-D object gives functions for the scaling, translation, and rotation of itself. It can be used for the development of dynamic web application software and the advertisement of information for business and tourism as a 3-D web graphic library engine. It is written in 'Java' language and runs on web browsers with Java virtual machine without any dependancy of client computer system.

• Information Systems Review
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• v.9 no.1
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• pp.1-21
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• 2007

This research investigates the determinants of consumer's acceptance for the mobile Ads. Based on TAM(Technology Acceptance Model) and Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. For examining an implied relationships by this research model, a field study using survey methodology for data collection was conducted. This data was analyzed based on using AMOS, the structural equation modeling and a second generation multi variant technique, and has gained distinct advantages over other technique. After some model modification according to model generating strategy approach, this study shows that entertainment, irritation, credibility and flow experience have significant effects on the attitudes. And also, this attitudes have acceptance intention in mobile Ads. In conclusion, implications are discussed along with limitations and further research direction.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.868-889
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• 2022

Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.

• Journal of the Institute of Electronics and Information Engineers
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• v.52 no.11
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• pp.164-168
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• 2015

As Internet use is widespread advertising through the Web, shopping, banking, etc. As the various services offered by the network, the need for Web security is increasing. A security system for the protection of information assets and systems against various types of external hacking threats and unlawful intrusion will require. Intrusion Detection Tool of the paper web will have is to increase the security level, to prevent the loss of resources and labor spent by the individual monitoring of the web. Security intrusion detection system analyzes the cause of the problem of the security vulnerability and exposure of the information on the Web. Using a monitor to determine a fast support of security is to design a security system for the purpose of protecting the information security vulnerability and exposure information.