• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.7
• /
• pp.714-726
• /
• 2012

The Korean wave 'Hallyu' has proliferated in China and the trend is remarkable especially in wedding photography. Korean style wedding photography has gained wide popularity among newly married Chinese couples because it is regarded as fresh and trendy. Accordingly, there is an urgent need to develop and supply dress designs for Chinese brides who want Korean style wedding photography. This study outlined the current status of Hallyu and wedding photography in China in order to analyze dresses for wedding photography. Chinese brides were analyzed to outline the features of preferred designs. The dresses preferred by Chinese brides for wedding photography included wedding dresses, evening dresses, and casuals (respectively), and partly featured traditional dresses. The preferred design elements for wedding dresses and evening dresses were ball gown silhouettes, strapless necklines, and gather detail. As for the casuals preferred by Chinese brides, the romantic style was most preferred and the skirts, dresses, T-shirts and blouse items were preferred for the romantic style. Through the analysis, dress designs for Chinese brides who want Korean style wedding photography were developed to reflect Hallyu content as well as 2012 S/S fashion trends for wedding dresses, evening dresses, and casuals. Currently Korean style wedding photography is gaining popularity in China and Hallyu content is considered a fresh and competitive item that may strongly appeal to Chinese consumers. This study focused on the development of designs for wedding photography dresses with Hallyu related content and is to be used as a reference for the development of Hallyu related wedding products as well as the proliferation of Hallyu.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.3
• /
• pp.43-54
• /
• 2019

This study has purpose in analyzing the characteristics of small weddings reported in the internet news, and suggesting the plan to activate it. The materials are about 248 internet news from 2012 to 2018, and frequency analysis and chi-square test were conducted for it. The research result is like the following. 1. It was reported that the saving type was higher in 2016 and the money gift improving type was higher rate in 2015. 2. As a venue for wedding, it was reported the saving type and free type choose the public institution, the small size type hotels, the peculiar type outdoor and house, money gift improving type hotel and public institutions. 3. The saving type, peculiar type and free type were likely to be reported as information transfer, and the small size type and the money gift improving type were likely to be reported to suggest the case of small weddings. 4. Case type showed high rate for public institutions and hotels for small weddings, and information type showed high rate for public institution for small wedding venue. 5. Case type and information type showed favorable rate for small wedding, and opinion type appeared similar favorable rate and unfavorable rate for small weddings. 6. Ordinary people showed high rate to be reported with saving type, celebrities were with small size type. And also the ordinary people showed high rate public institutions, celebrities with hotel as small wedding venue. 7. The items to save the cost in small wedding included more of venue renting cost, reception cost, wreath/decoration cost, photo filming cost than marriage expenses and wedding gifts, house.