• Title/Summary/Keyword: 월간 접속률

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Case Study of Hana TV as TV Portal (TV 포털 미디어 사례 연구 -하나 TV의 콘텐츠 이용 실태를 중심으로-)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.135-145
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    • 2007
  • Hana TV, representative TV portal, has the similar function of internet portal media. This study will focus on the practical use of Hana TV which is increasing rapidly its subscribers. Monthly connecting rate by subscriber, frequency of program request will be analysed. For this research, the data, documents of Hana TV and its home page were taken. According to the analyse, the subscribers of Hana TV prefer to watch free TV's programs and hope to watch more free TV's library.