• Title/Summary/Keyword: 원천효과

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Exploring Virtual Community Development Process Typology (비즈니스 모델과 커뮤니티 형성과정 변화에 관한 탐색적 연구)

  • Kim, Sung-Ook;Han, Hyun-Soo
    • 한국IT서비스학회:학술대회논문집
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    • 2003.11a
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    • pp.275-283
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    • 2003
  • 온라인 채널의 발달로 전자상거래를 통한 거래와 수익 증가에 관한 많은 연구들이 진행되어왔으나 수익 원천으로써의 커뮤니티(Community)에 관한 연구는 제한적이다. Hagel(1997)은 커뮤니티를 미래 사업 모델의 중심축이 될 것으로 예측하고 커뮤니티의 수확체증효과와 수익증가역학고리, 커뮤니티 자산들을 통해 포탈 비즈니스 모델에 적합한 일방향적이고 순차적인 커뮤니티 형성 프로세스를 중심으로 제시하였다. 본 논문에서는 전자상거래의 형태에 따라 커뮤니티 형성 프로세스의 변화 형태는 차별화 된다는 사례들에 근거하여 e-비즈니스 모델에 따른 차별화 된 커뮤니티 성공요인, 커뮤니티 주요자산들의 중요도 차이, 전환비용발생 요인을 파악하였으며, 이를 바탕으로 커뮤니티 형성 프로세스의 구조적 변화 행태를 제시하였다. 본 연구는 온라인 비즈니스 도입 기업에게 비즈니스 모델과 연계하여 네트워크 외부 효과를 극대화하는 차별화 된 커뮤니티 활용 포커스와 수익성 향상을 위한 커뮤니티 형성 프로세스를 설계하는 프레임�p을 제시하였다는데 그 특징이 있다.

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A Large Number of Consumer Recommendations? or A Small Number of Friend Recommendations? : Purchasing Decision Making based on SNS (다수의 대중추천인가? 소수의 지인추천인가? : 소셜 네트워크 기반의 구매의사결정)

  • Shim, Seon-Young
    • The Journal of Society for e-Business Studies
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    • v.17 no.3
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    • pp.15-41
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    • 2012
  • Recently, there happens many purchasing cases encouraged by friends' recommendation in SNS (Social Network Service). This study investigates the effect of friend recommendation on consumers' purchasing heuristic. For this purpose, we compare the effect of friend recommendation with consumer recommendation in terms of trustworthy, specialty, relevancy. Usually, the frequency of friend recommendation is far lower than that of consumer recommendation. Hence, we examine how the effect of information source (friend recommendation or consumer recommendation) is moderated by the frequency of recommendation, as well. As results, this study finds out that, under the same frequency, friend recommendation does not have significantly stronger effect on the purchasing heuristic, although friend recommendation is evidenced as one of significant heuristic inducers. However, in terms of trustworthy, friend recommendation is significantly superior to the consumer recommendation. Moreover, under sufficiently higher frequency, friend recommendation works as better heuristic factor than consumer recommendation. The results deliver managerial implications in the perspective of understanding consumers' purchasing decisions and responding strategies of firms.

A Study of PD System Effectiveness based on R&D Network Analysis (R&D 네트워크 분석을 통한 PD 제도 효과 연구)

  • Park, Mi-Yeon;Lee, Sangheon;Shen, Hongme;Leem, Choon Seong;Kim, Wooju
    • The Journal of Society for e-Business Studies
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    • v.20 no.3
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    • pp.29-46
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    • 2015
  • Examined how it varied the knowledge network of the country along with R&D changes in planning policy for the research and development of government. Therefore, in this study, chronological Analysis analyzed separately the network between each entity of participate in the industry fusion source technology development business of industry trade and Energy. Planning policy of industrial fusion source technology development business, to change the starting point before and after 2012, before 2012 from selected planning issues at the center "planning committee" and in 2012 'PD' changes to a system for planning issues around. First of all, an attempt to analyze the R&D network based on the "planning committee" current situation of 2009~2011, from 2012 to analyze the variation of the R&D network with the introduction of the 'PD' system after it was analyzed by dividing the time in the current state of up to 2013. The results of the analysis, since the PD system was introduced, such as self-relationship (the form of planning user to run directly challenges the person was planning to challenge participants)is greatly improved, I was able to grasp the effect became clear. The more the self-relation, and the budding scholars considering that there is inequality of the planning, the introduction of the PD scheme, it can be seen to have resulted in a positive effect. These studies, quantitatively analyzed to improve the results to the effects associated with changes in the planning policy of the government, I think that there is a meaning in terms of presenting the future direction of R&D policy.

An Economic Ripple Effect Analysis of Semantic Technology (시맨틱 기술의 경제적 파급효과 분석)

  • Park, Sung-Uk;Hahn, Sun-Hwa;Sung, Won-Kyung
    • Journal of Information Management
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    • v.41 no.3
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    • pp.175-190
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    • 2010
  • In order to enhance national science technology and to secure the origin of creative wealth, there is a need to offer accurate and high quality information with semantic technology. Semantic technology enables to significantly unify information and obtain the wanted information in an easier way. Also Semantic technology is a key technology of the next generation having great ripple effect on the whole of IT. In this paper, We analyze an economic ripple effects in terms of production inducement effect, added value inducement effect, import inducement effect, labor inducement effect of Semantic technology using an input-out analysis of the bank of Korea(2009). We also examine an economic propriety of Semantic technology.

The Effect of Influencer Information Source, Message Sidedness, Consumer Regulatory Focus on E-WOM Intentions about the Cosmetics Advertisements of Instagram (인플루언서 정보원천, 메시지 측면성, 소비자 조절초점이 인스타그램 화장품광고 온라인 구전의도에 미치는 효과)

  • Lim, Se-Won;Han, Sang-In;Hwang, Sun-Jin
    • Journal of Fashion Business
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    • v.25 no.5
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    • pp.149-162
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    • 2021
  • Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

Tax compliance of newly founded company with framing effect - detection rate, framing effect, client advocacy, risk seeking tendency - (프레이밍효과를 적용한 창업기업의 납세순응 - 적발률, 납세자 옹호성향, 위험선호성향을 중심으로)

  • Kim, Moon Shik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.53-61
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    • 2013
  • This study investigated the tax compliance applying framing effect, with the influence of detection rates, client advocacy, risk seeking tendency on the amount of income declared. Questionaires were filled in by CFA in Busan. Questionaires involve three cases (newly founded company, loss-expected company, gain-expected company). Respondents declared least in newly founded company, next loss-expected company, to gain-expected company. Respondents declared more as detection rates rose. As client advocacy increases, newly founded company and loss-expected company declare less, while gain-expected company declare more. As risk seeking tendency increases, newly founded company and loss-expected company declare less, but gain-expected company. Finally the interaction effect between client advocacy and risk seeking tendency is supported.

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The Effect of Online Word of Mouth on Movie Sales: Moderating Roles of Types of Social Media (온라인 구전이 영화매출에 미치는 영향: 소유미디어와 획득미디어의 조절효과를 중심으로)

  • Jung Won Lee;Cheol Park
    • Information Systems Review
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    • v.21 no.2
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    • pp.29-50
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    • 2019
  • Social media is divided into Owned Media, operated by companies according to information sources, and Earned Media, which third parties produce contents. Social media research developing the logic that brand-related content in social media increases awareness of potential customers and positively changes brand attitudes, resulting in increased sales and business performance. However, there are limitations in previous researches that can not fully explain the difference of media synergy effect according to the information source of social media. it is very important for the consumer to integrate media management because consumers are more likely to choose appropriate media information for the information needed at each decision making stage. The purpose of this study is to analyze the effect of eWOM of review site and social media (owned media and earned media) on movie sales. To do this, we collected 3,589 review data from films released in 2017. The results of the study showed that eWOM of review site, social media (owned media and earned media) had a positive effect on movie sales. However, it was found that the effect of moderating eWOM of review site was different between the owned media and the earend media.

A Study on building the KMS for development of the Leadership - Based on the Power Process Methord - (리더십 향상을 위한 지식경영시스템 구축방안 -POWER PROCESS를 중심으로)

  • Lee Byung-Ku;Lee Kyung-Hwan
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2006.05a
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    • pp.351-367
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    • 2006
  • 리더십에 관한 연구는 리더십 특성요인연구, 리더십 contingency 연구, 특성이론적 접근, 행동적 접근, 상황이론적 접근 등이 있으나, 이러한 접근방법이 언제나 긍정적인 리더십을 유발하는 것은 아닌 것으로 나타나고 있다. 따라서, 긍정적이고 일관된 리더십을 만들어 내기 위해서는 리더십에 대한 새로운 접근이 요청된다. 리더십에 대한 연구는 매우 다양하게 나타나고 있으나, 문헌연구에서 볼 때 리더십은 파워라는 공통 요소를 가지고 있다. 파워는 사람으로 하여금 목적지향적인 행동을 유발하는 능력이며, 문헌에 나타난 리더십의 개념은 조직구성원으로 하여금 목적지향적인 행동을 하게하는 능력이다. 따라서, 리더십은 권력의 한 유형으로 볼 수 있다. 그러므로, 본 연구에서는 리더십을 power process에 기초한 권력순환적 관점에서 연구하고자 한다. Power process는 권력요소, 가치, 욕구, 환경, 관계의 다섯 가지 권력결정요소들의 상호작용 과정이다. 이러한 상호작용을 통해서 power process는 권력의 원천을 창출하는데 이 원천에 의한 권력행사는 긍정적인 결과를 유발한다(이경환, 2001). 앞에서 지적한 바와 같이 리더십은 권력의 한 유형이므로, power process에 의한 리더십 행사를 실증연구를 함으로서 지식경영시스템 구축을 위한 요인을 제시하고자 한다. 본 실증적 연구에서 리더는 자신의 권력요소(타고난 능력, 소질, 경험 등=경영자특성)와 욕구, 가치(경영철학) 관계성 및 환경과 같은 파워결정요소(리더십 결정요소)의 상호작용을 통해 자신의 리더십 원천을 창출할 때 즉, power process를 통해 리더십을 행사할 때 이러한 리더십은 경영성과에 긍정적인 결과를 유발하는 것으로 나타났다. 그러므로, 리더십 성과 향상을 위한 지식경영정보시스템은 파워결정요소적 측면에서 고려되어야 할 것이다. 모델과 독립성 모델에서는 시스템 등급에 영향을 준다. 향후에는 더욱 더 다양한 상호의존 모델들이 정량화될 필요성이 있다고 본다. 진행하였다. 줄여서 보다 더 정확하고, 지능적인 규칙구성요소 추출 방법론을 제시하고 구현하여 지식관리자의 규칙습득에 대한 부담을 줄여 주고자 한다. 도움을 받을 수 있게 되었다.을 거치도록 되어있다. 교통주제도는 국가의 교통정책결정과 관련분야의 기초자료로서 다양하게 활용되고 있으며, 특히 ITS 노드/링크 기본지도로 활용되는 등 교통 분야의 중요한 지리정보로서 구축되고 있다..20{\pm}0.37L$, 72시간에 $1.33{\pm}0.33L$로 유의한 차이를 보였으므로(F=6.153, P=0.004), 술 후 폐환기능 회복에 효과가 있다. 4) 실험군과 대조군의 수술 후 노력성 폐활량은 수술 후 72시간에서 실험군이 $1.90{\pm}0.61L$, 대조군이 $1.51{\pm}0.38L$로 유의한 차이를 보였다(t=2.620, P=0.013). 5) 실험군과 대조군의 수술 후 일초 노력성 호기량은 수술 후 24시간에서 $1.33{\pm}0.56L,\;1.00{\ge}0.28L$로 유의한 차이를 보였고(t=2.530, P=0.017), 술 후 72시간에서 $1.72{\pm}0.65L,\;1.33{\pm}0.3L$로 유의한 차이를 보였다(t=2.540, P=0.016). 6) 대상자의 술 후 폐환기능에 영향을 미치는 요인은 성별로 나타났다. 이에 따른 폐환기능의 차이를 보면, 실험군의 술 후 노력성 폐활량이 48시간에 남자($1.78{\pm}0.61L$)가 여자($1.27{\pm}0.45L$)보다 더 높게 나타났으며 (t=2.170, P=0.042),

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A Study on the Application Plan of Basic Original Technology in Science & Research Parks : Focus on Science Parks in Korea (과학연구단지의 기초원천 기술 활용방안에 관한 연구 : 지방과학연구단지를 중심으로)

  • Lee, Won Cheul;Choi, Jong-In
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.3
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    • pp.63-74
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    • 2014
  • From the 1950s, the science parks were begun the composition as a way for innovation and commercialization in the world around developed countries. Since the 1980s, Korea also starting with quantitative investment in R & D for technology innovation, so far has been a continuous effort. Korea's patent creation level according to these R & D investment is already within the world's top 10, but the fact that the domestic technology trade balance appearing current competitive level compared to the developed technology is very insufficient. This means that the creation of economic value is low as compared with financial commitment. Therefore the plans to ensure the economic value through technology are required. As one of plans to do this for local economy activation through technical advances, constructing regional innovation systems and making science parks have been made. These science parks are required to develop the basic original technology in order to secure new growth engines, but the science parks in Korea are facing difficulties of performing research and development for regional industry advancement and local economy activation. Accordingly, this study attempts to organize the concept of 'science park' is similar but there is difference, and to compare institutions with similar functions based on regional innovation systems theory. In addition, the study is to obtain the application plans of basic original technology in science & research Parks through the model for overcoming weaknesses of Korea's innovation system and enabling organic cross-linking between institutions.

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삶은 곧 자연이다(Life is Nature) - 인류의 건강한 풍요로움을 지향하다 -

  • Lee, Gyeong-Hyeon
    • KOREAN POULTRY JOURNAL
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    • v.40 no.12
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    • pp.126-129
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    • 2008
  • 경부고속도로 천안휴게소에 서면 도로 너머로 화려한 원색의 기다란 건물이 보인다. 장난감을 만드는 회사인가 싶을 정도로 알록달록한 이곳은 외관의 느낌과 달리, 면역체계 증진을 위한 사료첨가제와 AI 예방제, 다약제내성병원체(MDRP)치료제를 개발 판매하고 있으며, 각종 친환경 유기농 제품군을 생산, 판매하고 있는 친환경 바이오 전문 기업 (주)리스나(대표 이종화, 이혁기, 정태호)의 본사이다. 리스나(Liisna)는 'Life is Nature'의 약자로 '삶은 곧 자연이다. 생명의 원천은 자연이다. 생명과 자연은 하나다.' 라는 의미를 포함하고 있다. 리스나의 전신인 구 오보바이오는 2005년 단국대학교 내 창업센터에서 시작해 2007년 지금의 자리로 이전하였다. 그리고 순환적 발전 모델을 추구하고자 2008년 8월 '(주)리스나'로 사명과 CI를 변경했다. 사명과 CI 변경을 통해 '바이셀라 코리엔시스(Weissella koreensis)'를 기반으로 한 바이오 사업 부문과 유기농 사업 부문이 순환적으로 결합되어 친환경 바이오 전문기업으로서의 시너지 효과를 꾀하고 있다. 아울러 '인류의 건강한 행복을 지향하는 기업' 이라는 비전을 이루기 위해 노력하고 있다.

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