• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.129-131
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• 2013

본 논문에서는 정보화의 발전에 따라 사이버 공간에서의 청소년들의 사이버 폭력이 증가하고 있는 현실에 비추어 사이버 폭력의 개념과 유형을 알아보고 청소년들의 사이버 폭력의 발생 원인에 대해 청소년의 유일한 놀이문화로의 인터넷, 스트레스 해소, 청소년의 인정받고 싶은 욕구만족, 사이버 폭력에 대한 죄의식 결여로 나누어 간략히 살펴보고, 청소년의 사이버 폭력의 예방을 위한 대응방안에 대해 건전한 사이버 공간의 형성, 온라인서비스제공자(OSP)의 책임 강화, 사이버윤리교육 강화 등을 들어 보았다.

• Proceedings of the Korea Association of Information Systems Conference
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• 2000.05a
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• pp.41-51
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• 2000

전자상거래 기업의 장점이 고객 데이터를 이용한 원활한 데이터베이스 마케팅의 구현임에도 불구하고 아직 많은 사이버쇼핑몰들은 고객의 개별 특성이나 구매성향에 관계없이 누구에게나 동일하게 제공되는 쇼핑몰을 구축하고 있다. 본 논문에서는 갈수록 치열해지는 경쟁 환경에서 고객의 욕구를 좀 더 빠르게, 좀 더 정확하게 만족시킴으로써 고객이 다시 방문할 수 있도록 하는 방안으로 일대일 마케팅의 이론적 고찰을 통하여 맞춤형 쇼핑몰의 개념을 제시하고, NT, SQL 환경에서 ASP를 이용하여 개인화 된 맞춤형 쇼핑몰을 구축하였다. 우선 개인화 된 쇼핑몰의 구축에는 우선 개인의 프로파일, 쇼핑몰에서의 항해 기록, 실제 구매기록 등의 다양한 데이터가 이용될 수 있지만 고객의 프로파일은 항시 일정한 것이 아니라 변화하기 때문에 프로파일과 같은 정적인 정보는 다소 적절치 못할 수도 있다. 또한 고객의 욕구가 빨리 변화한다는 것을 고려한다면 고객의 정적인 정보인 프로파일을 고려하기 보다 고객의 동적인 정보를 파악, 이에 따른 개인화 된 쇼핑몰을 제공함으로써 고객의 만족도를 증진시키고 나아가 지속적인 방문을 유도하는 것이 필요하다는 것을 인식할 수 있다. 따라서 본 연구에서는 NT 환경 하에서 고객의 동적인 정보들을 분석하여 이를 바탕으로 고객의 만족을 이끌어 낼 수 있는 개인형 사이버 쇼핑몰을 시험적으로 개발하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.928-939
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• 2000

This thesis will study the determinants of consumer satisfaction based on the disconfirmation theory. The proposed questions are first, to find out if desire and expectation are conceptually distinct. Second, to study the effects of desire, expectation, perceived performance, desire congruency, and expectation congruency on clothing satisfaction. The data used in this thesis were obtained from a two stage longitudinal survey. SPSS WIN 8.0 was used for the analysis and the following method such as mean, correlation, t-test, hierarchical regression were applied. The results indicate that first, according to the correlation analysis and crosstab analysis, satisfaction and desire were perceived as two different concepts. Second, using the hierarchical regression analysis to compare the effects of determinants of consumer satisfaction, the model of desire, expectation, performance, desires congruency, expectations congruency best explain the clothing satisfaction. Among them, effects of performance had the strongest impact. Expectation did not influence satisfaction but desire did.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.740-742
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• 2015

The purpose of this study is to investigate the perception of IT convergenced high tech product. A remakable progress and needs of consumer were a variable and complex. These innovative progressive product in IT convergence area has increased a need. We investigated the relationship between IT convergence high tech product and resistibility. We provide that a successful investigation of consumer behaviour research in IT convergence technology.

• 방재와보험
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• s.117
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• pp.8-13
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• 2007

기업의 성장과 발전을 위해서는 고객만족을 통한 매출증대가 기본임은 틀림없다. 이것이 가능하기 위해서 기업의 경영자는 종업원을 기업성공에 결정적인 역할을 하는 존재로 인식하고, 이들의 욕구를 충족시키며 동기를 부여하는 인간관리로서의 내부고객 관리를 해야 한다.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.369-376
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• 2019

This study was aimed to develop a mobile wellness program, and then to examine the effectiveness of the program in office workers to improve their physical activity. A single group pre-test post-test design was used. A total of 26 office workers received a mobile wellness program using a wearable device during 12 weeks. Effectiveness of the intervention was measured at soon after a mobile wellness program. There were significant differences between pre-test and post-test on daily steps (t=-2.52, p=.018), competence (t=-2.12, p=.044), and wellness(t=-2.83, p=.009). In conclusion, the mobile wellness program using a wearable device is effective for office workers by improving daily steps and encouraging their competence and wellness.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.328-337
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• 2011

For certify job characteristic affecting attitude of employee, this study is to examine the relationship between core job characteristics(skill variety, task identity, task significance, autonomy, feedback) and attitude(job satisfaction, organizational commitment, turnover intention) of small business from a 'human resource management' point of view. Concretely, it is confirmed whether how influence of ore job characteristics on attitude and whether there is a moderating effect of growth needs of strength between core job characteristics and attitude of small business. The results of regression analysis using 315 domestic employees are as followings. First, it is confirmed that the skill variety and task significance has influence on job satisfaction positively, skill variety and feedback has influence on organizational commitment positively, and skill variety and feedback has influence on turnover intention negatively. Second, there is moderating effect only the relationship between task significance and turnover intention. On the basis of these study results, it suggested strategic implications to job design and business strategy for heightening attitude of small business employees.

• 한국노년학
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• v.31 no.4
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• pp.1229-1246
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• 2011

The objectives of this study were to analyze change in life satisfaction of Korean elderly, to find determinants of it in an aging society, and to suggest ways of improving their life satisfaction. Data used in this study were from 1994, 2004, 2008 national survey results on the elderly life conditions and welfare need conducted by the Korea Institute for Health Social Affairs and Keimyung University, which were collected from 1,371, 3,278, 3,009 elderly people aged 65 and over who answered regarding their life satisfaction each year. Data were analyzed by multiple regression method. The results of analysis showed that the general life satisfaction of Koreans elderly is higher than average and is decreasing year after year. Determinants of life satisfaction for Korean elderly can be divided in two factors: common factors(i.e. subjective economic and health conditions) and flexible factors(i.e. marital status, employment status, perceptions of aging). Implications for designing services and service systems for elderly families were discussed.

• Management & Information Systems Review
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• v.37 no.4
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• pp.157-174
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• 2018

The purpose of this study is to examine service acceptance process of Internet-Only Bank centered on perceived usefulness, confirmation, service satisfaction, adoption intention. this study examine relation of perceived usefulness, confirmation, service satisfaction based on previous studies. And we examine the effect of Internet-Only Bank satisfaction on adoption intention. Also, we studied the relationship between perceived usefulness, confirmation, service satisfaction according to Internet-Only Bank services providers. The following are main results of this study. First, perceived usefulness, confirmation have significant effects on service satisfaction. Second, service satisfaction of Internet-Only Bank have a positive effect on adoption intention of Internet-Only Bank. Third, The relationship between perceived usefulness, confirmation and service satisfaction is differ depending on Internet-Only Bank services providers. Based on these findings, in this study examined the significant influence of Internet-Only Bank. Through this study, we propose to marketing practitioners the need for a splitted strategy based on Internet-Only Bank services providers.