• Title/Summary/Keyword: 외부고객

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A Study on the Internet Venture Company (인터넷 벤처기업 창업자의 행위특성에 관한 이론적 연구)

  • 이제홍
    • The Journal of Information Technology
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    • v.4 no.3
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    • pp.101-123
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    • 2001
  • The competitive environments of the 2001s appears to demand not only information technology(IT), but also practical use of internet network in all business areas. Accordingly, Chief Information Officers(CIO) are recognizing that these objectives can only be achieved through conscious mind and business mind in digital management. Thus, the main concern of CIO in an organization is development and management of human resource in digital management innovation. To make a successful organizational innovation CIO needs to have the conscious mind for change of human resource management. To study the determinants of the level of management in Korean venture firms, Top management characteristics, resource dependence and organizational power perspective, rational expectations, There is direct successful factors of Venture firm, it is they got th notion that for venture an appropriate manager which is as important as the technical leadership itself. also they employed the people who are very good at skilled management.

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Export Intensity and Knowledge Search Activities of Korean SME Manufacturers (중소제조기업의 수출 비중과 지식탐색 활동 간의 관계)

  • Kim, Sun Young;Park, Sangmoon;Jung, Ye Lim;Choi, Yun Jeong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.2
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    • pp.1-10
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    • 2015
  • This study examines the relationships between export intensity and knowledge search activities of Korea SME manufacturers. Using 2,145 firm data from the 2011 SME Technology Statistics Survey, we focused on the nonlinear relationships of export intensity and internal and external knowledge search activities. The results show that there are U-shaped relationships between export intensity and both of internal and external knowledge search activities. Local market-oriented or global market-oriented SMEs than the middle-level of exporters have more search activities both internally and externally. This study extends our understandings on the relationships between export intensity and knowledge search activities. There are some policy implications to develop supporting programs differing in knowledge search activities according to the acceleration of export or globalization of Korean SME manufacturers.

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A Method to utilize Inner and Outer SNS Method for Analyzing Preferences (선호도 분석을 위한 내·외부 SNS 활용기법)

  • Park, Sung-Hoon;Kim, Jindeog
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.12
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    • pp.2871-2877
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    • 2015
  • Shopping patterns are changing with the emergence of SNS. Recently, it is also interested in providing the information based on the users' needs. Generally, the provided information is obtained from the history of users' simple browsing. Best selling hot item list is also provided in order to reflect the preferences of public users. However, the provided information is irrelevant to an individual preference. In this paper, we propose a method to utilize inner and outer SNS for analyzing public preferences about goods which are interested by individual users. The inner analyzing module collects and analyzes the preferences of community members about two goods designated by individual users. The outer analyzing module supports to analyze public preferences by using the tweeter SNS. The results of implementation show that it is possible to recommend goods based on the individual users' preferences unlike the existing shopping mall.

Optimal Incentives for Customer Satisfaction in Multi-channel Setting (멀티채널에서의 고객만족제고 인센티브 연구)

  • Kim, Hyun-Sik
    • Journal of Distribution Research
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    • v.15 no.1
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    • pp.25-47
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    • 2010
  • CS is one of the major concerns of managers in the world because it is well known to be a key medium construct for firms' superior outcome. One of the major agents for CS management is retailers. Firms try to manage not only employees but also retailers to promote CS behaviors. And so diverse incentives are used to promote their CS behaviors under diverse channel setting such as multi-channel. However in spite of the rising needs there has been scarce studies on the optimal incentive structure for a manufacturer to offer competing retailers at the multi-channel. In this paper, we try to find better way for a manufacturer to promote the competing retailers' CS behaviors. We investigated how to promote the retailers' CS behavior via game-theoretic modeling. Especially, we focus on the possible incentive, CS bonus type reward introduced in the studies of Hauser, Simester, and Wernerfelt(1994) and Chu and Desai(1995). We build up a multi stage complete information game and derive a subgame perfect equilibrium using backward induction. Stages of the game are as following. (Stage 1) Manufacturer sets wholesale price(w) and CS bonus($\eta$). (Stage 2) Both retailers in competition set CS effort level($e_i$) and retail price($p_i$) simultaneously. (Stage 3) Consumers make purchasing decisions based on the manufacturer's initial reputation and retailers' CS efforts.

    Structure of the Model We investigated four issues about the topic as following: (1) How much total incentive is adequate for a firm of a specific level of reputation to promote retailers' CS behavior under multi-channel setting ?, (2) How much total incentive is adequate under diverse level of complimentary externalities between the retailers' CS efforts to promote retailers' CS behavior?, (3) How much total incentive is adequate under diverse level of cost to make CS efforts to promote retailers' CS behavior?, (4) How much total incentive is adequate under diverse level of competition between retailers to promote retailers' CS behavior? Our findings are as following. (1) The higher reputation has the manufacturer, the higher incentives for retailers at multi-channel are required in the equilibrium.
    shows the increasing pattern of optimal incentive level along the manufacturer's reputation level(a) under some parameter conditions(b=1/2;c=0;$\beta$=1/2). (2) The bigger complimentary externalities exists between the retailers' CS efforts, the higher incentives are required in the equilibrium.
    shows the increasing pattern of optimal incentive level along the complimentary externalities level($\beta$) under some parameter conditions(a=1;b=1/2;c=0). (3) The higher is the retailers' cost, the lower incentives are required in the equilibrium.
    shows the decreasing pattern of optimal incentive level along the cost level(c) under some parameter conditions(a=1;b=1/2;$\beta$=1/2). (4) The more competitive gets those two retailers, the higher incentives for retailers at multi-channel are required in the equilibrium.
    shows the increasing pattern of optimal incentive level along the competition level(b) under some parameter conditions(c=0;a=1;$\beta$=1/2). One of the major contribution points of this study is the fact that this study is the first to investigate the optimal CS incentive system under multi-channel setting.

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A Content Analysis of Korean Newspaper Coverage of Information Technology (신문기사에 나타난 정보기술의 활용)

  • 정경수;박영석
    • The Journal of Information Technology and Database
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    • v.1 no.1
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    • pp.83-106
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    • 1994
  • 본 연구는 정보기술에 관련된 신문기사의 내용과 성격에 관하여 분석하였다. 동아일보와 조선일보양대 일간지를 88년 1월 부터 92년 12월 까지 5년동안 조사하였으며 총 1551건의 정보기술 관련 기사를 분석하였다. 조사결과를 보면 1988년 부터 1992년 사이에 양대 신문에 나타난 정보기술 관련기사가 점점 더 증가하는 추세를 보였으며 이는 정보화사회의 도래와 함께 정보기술이 우리사회의 여러분야로 확산되고 있음을 잘 보여주고 있다고 하겠다. 기사의 내용은 원격통신, 신제품 개발, 컴퓨터관련 교육, 하드웨어와 소프트웨어의 개발과 유통 등에 관련된 기사가 주류를 이루었으며 그외에 공장자동화, 사무자동화, 가사자동화, 컴퓨터관련 범죄, 데이타베이스, 지역정보화, 멀티미디어 등에 관한 주제가 다루어졌다. 한편, 정보기술 관련기사의 성격은 기존의 신문기사에서 부정적인 기사가 주류를 이루고 있는 것과는 달리 긍정적인 기사가 큰 비중을 차지하고 있는 것으로 드러났다. 이는 정보기술이 비교적 새로운 분야이므로 정보기술의 부정적인 측면보다 긍정적인 측면을 부각시키고 있기 때문인 것으로 판단된다. 그러나 최근의 기사에서는 컴퓨터 사용에 관련된 문제점, 컴퓨터를 이용한 범죄, 개인의 프라이버시 침해 등 부정적인 측면의 문제도 제기되고 있다. 신문기사의 내용분석에 의하면 기업의 업종에 따라 정보기술의 활용면에서도 분명한 차이를 보여주고 있는데 제조업의 경우 기업의 내부 물적활동, 생산활동, 외부 물적활동에 관한 기사들이 많았으며 서비스업종의 경우에는 고객에 대한 협상력을 증가시키는데 관련된 기사들이 많았고, 하드웨어나 소프트웨어 산업의 경우에는 고객에 대한 협상력을 증가시키는 문제와 함께 대체재의 개발에 관련된 기사도 많이 등장하였다.

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Supply Chain Management Decision Making With Arena (Arena를 이용한 SCM 의사결정에 관한 연구)

  • 윤만영;임상환;엄완섭
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.750-754
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    • 2002
  • 현대 기업 경영환경의 가장 큰 변화는 개개의 기업들이 기업전체의 효율성과 이익의 향상을 위해서 공급망 (Supply Chain)에 대하여 많은 관심을 기울이기 시작했다는 것이다. 여기서 공급망이란 원료의 조달부터, 중간재로의 가공 및 유통, 최종제품의 생산 및 배송까지의 기능을 수행하기 위한 설비와 유통 채널의 네트워크를 말하며, 모든 기업들은 원자재에서 최종소비자의 형태로 공급망에 참여한다, 결국 공급망의 형태는 산업과 기업에 따라서 매우 복잡하고 다양할 수밖에 없는데, 원재료의 수급에서 고객에게 제품을 전달하는 자원과 정보등 일련의 흐름전체를 경쟁력 있는 업무의 흐름으로 관리하려는 관리 시스템이 공급망 관리(SCM :Supply Chain Management )인 것이다. 기업들의 공급망 관리에 대한 관심이 증대하는 반면에 고객 수요패턴의 불확실성이나 급변하는 기업환경 등 여러 외부 입력 값들의 변화에 따라 효율적인 공급망 구성을 위한 연구는 부족한 실정이다. 이러한 문제를 해결하기 위해 최근 시뮬레이션을 적용한 공급망 시뮬레이터(SCS : Supply Chain Simulator )에 많은 관심이 집중되고 있다. 본 연구에서는 SCS 의 일종인 Arena Professional Edition과 공급망 관리의 성과를 측정하고 개선분야를 직접적으로 파악할 수 있는 SCOR (Supply Chain Operations Reference Model)을 이용하여 제조기업의 효율적인 SCM 의사결정에 대해서 알아보고자 한다.

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A PMO Function Study through RFP Analysis of Financial Next- Generation Project (금융권 차세대 프로젝트 제안요청서 분석을 통한 PMO 기능 연구)

  • Choi, SeongJun;Lee, SeoukJoo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.10a
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    • pp.932-935
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    • 2015
  • 여러 산업 분야에서 신기술 도입 및 고객의 요구 사항 변화에 따라 급속한 정보화가 진행 중이다. 정보 시스템을 주요 기반으로 한 금융산업의 경우, 이러한 변화에 대응하기 위해 상당한 규모의 차세대 프로젝트를 진행하고. 이를 통해 기업은 법률, 규제 및 고객 요구 사항 등 외부 요인에 신속히 대응하고, 내부 프로세스 개선을 통해 기업의 가치를 성장시키려고 한다. 차세대 프로젝트란 기업이 반드시 성공시켜야 하는 프로젝트로, 금융권은 프로젝트 성공률을 높이기 위해 PMO 제도를 도입하고 있는 추세이다. 본 연구는 프로젝트 준비단계 산출물인 제안요청서 (RFP)를 국제 프로젝트 관리 표준인 ISO 21500 (Guidance on Project Management)을 기준으로 제안요청서 (RFP)가 프로젝트 성공에 필요한 제반 기능과 정보를 포함하고 있는지 분석하였다. 분석 결과 차세대 금융 PMO의 RFP는 ISO21500의 기준과 상당한 차이가 있음을 발견하였다. 향후 제안요청서(RFP) 작성의 중요성을 인식하고, ISO21500 관리 기준에 맞춰 기능을 개선하고 보완해 나간다면 프로젝트 성공률을 높일 수 있을 것이다.

IPA(Importance Performance Analysis) of Hospital Choice in Internal and External Customers (종합병원 선택요인에 대한 내.외부고객의 중요도 - 성과도 분석)

  • Lee, Hyun-Sook;Lee, Hae-Jong
    • Korea Journal of Hospital Management
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    • v.17 no.3
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    • pp.83-98
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    • 2012
  • The purpose of this study is to investigate IPA(Importance Performance Analysis) of the hospital choice factor between internal and external customers at S general hospital. This study was used 5 types of choice factors such as physical, interpersonal, accessibility, connection, and image. This study was used Importance Performance Analysis which can be applied to identify the strengths and weaknesses attributes from hospital customers' viewpoint. The sample was selected 116 patients and 97 internal employees for S hospital in Seoul. Data were collected with self-reported questionnaires from April 1 to 29 in 2012 and analyzed by paired t-test, scatter plot graph. The result of the study was that the perceptional gaps between internal and external consumers were existed in physical, connection and image factors, except interpersonal, accessibility. The "Keep up the good work" quadrant was interpersonal factor, and the "Low Priority" quadrant was accessibility. The findings of this study will be applied to make hospital strategic decision making and to improve marketing service quality in administrative department of hospital.

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The Effect of Internal Marketing on Apparal Firms' Performance (의류업체에서 내부 마케팅의 영향 요인이 내부 성과와 외부 성과에 미치는 영향)

  • Row Young;Park Jae-Ok;Lee Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.13 no.3 s.56
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    • pp.452-468
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    • 2005
  • The major aim of this study was to find factors that effectively improve the satisfaction of apparel firms' employees who are the internal customer and how these factors affect customer satisfaction. The subjects of the study was salespeople working at major women's apparel retail outlets and their customers located in Seoul. A data from 192 questionnaire were used for the final analysis. Descriptive statistics, factorial analysis, Cronbach's a, Person's correlation coefficient, and multiple regression were conducted. The results indicated that factors influenced by internal marketing were recruitmenteducation training, power endorsement, internal communication, CEO's management style and human resource management Regression analysis results indicated that recruitmenteducation training and power endorsement significantly influenced internal performance of the organization (employee's commitment to and satisfaction with the organization). Employee's commitment significantly influenced external performance of the organization, consumer satisfaction where as employees' satisfaction with the organization did not have significant effect.

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The Impact of Hospital Selection Factors between Internal and External Customers on Hospital Image (내·외부고객의 병원선택요인이 병원이미지에 미치는 영향)

  • Lee, Hyun Sook
    • Health Policy and Management
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    • v.23 no.3
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    • pp.281-288
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    • 2013
  • Background: The purpose of this study is to grasp the factors forming hospital image and to measure evaluation of internal and external customers towards hospital choice factors. Methods: This study is based 4 types of choice factor such as physical, human, accessibility, and connection. Data were assessed using 98 patients and 96 internal employees who work at A general hospital in Seoul and 116 patients and 97 internal employees at B general hospital in Chunkcheongbuk-do. Data were collected with self-administered questionnaires from February 17 to April 29 in 2012 and analyzed SPSS ver. 18.0 by using frequency, t-test, analysis of variance, correlation, and multiple regression. Results: The results of this study show that factors affecting hospital image is significant different between internal and external customers of hospital A and B. Expecially the finding of this study will be applied to improve connection factors in administrative department of hospital for hospital image. Conclusion: This study presents primary data for correct decision making to authorities of local hospitals that have concern about marketing strategy for hospital image.