• Smart Media Journal
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• v.12 no.11
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• pp.211-221
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• 2023

In the context of integration of culture and tourism, the effective application of folk art in cultural creative products is of great significance to the development of local cultural industry. Xuzhou paper-cutting is the only world-class intangible cultural heritage project in the northern Jiangsu region of China. Its high humanistic value and artistic characteristics are widely used in modern art design. The application of cultural and creative products relative to paper-cutting in Xuzhou mainly focuses on two-dimensional decorative and ornamental products, which is short of diversity in form and not practical. In addition, it doesn't meet the aesthetic needs of living of modern people, This article studies paper-cut works by Wang Guiying and proposes principles for the design of cultural and creative products relative to paper-cutting by analyzing the typical "goose" pattern in Wang's paper cutting handcrafts. By exploring the application value of Xuzhou paper-cutting in cultural and creative product design and demonstrating the feasibility of the design principles via visiting experts, this article hopes to provide some reference for the modern inheritance and innovative development of paper-cutting culture.