• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.73-87
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• 2011

The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.891-902
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• 2009

The purpose of this study is to analyze sexual images in the 21th century men's fashion, including phenomenal formative changes and characteristics. Theoretical framework was developed based on literature reviews. Photo images were collected from collections presented in 2001 to 2008 on the internet sites. By focusing on sexual image. men's fashion design was analyzed. Since 21th century, men have expressed their own fashion sense and sexual image quite freely. Men's fashion has expanded its scope into region which are not exclusively of men's traditional fashion identity realm. The result of this study is as follows: First, Noble Dandyism is common among noble dandies whose desired image is luxurious, soft, and sophisticated. Second, Bisexual Caportism is another appealing 'Youth is beautiful' trend of our modern age. Beyond age and gender, modern people pay a special attention to the Caports look which aims to project an image of healthiness, dynamism, youth, and pure balanced beauty combined with fashion. Third, Macho Narcissism enjoys showing and exposing well-trained and beautiful bodies, compared to the old masculine image which was more known for expressing an authoritative and dominant strength. Fourth, Homme Fatale Vampicism seeks to accentuate deconstructed femininity and bare legs, matted make-up, long and curly hair, especially aims to emphasize sexual charms, which naturally makes its image more fascinating.