• Korean journal of communication and information
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• v.36
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• pp.423-462
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• 2006

This thesis explores the relationship between self-construal and online communication pattern. The Internet has changed human-to human communication. This study was to analyze how the self-construal was appeared and what relationship self-construal had with several variables: the motivation of the on-line community member, the on-line community's character, the communication behavior, the level of relationship between on-line community members- in on-line communities. The data was collected through the on-line survey research(N=79) and off-line survey research(N=255). The results lead us to conclude that the self-construals in on-line communities reflect two factors, which is similar to the off-line community. Nevertheless, self-construals in on-line communities are more complicated. In addition, uniqueness of self-construals which is the tendency to express the self and think connection with others critical is the important factor in on-line communities' communication. It is also central that the impact of self-construals on communication behavior is significant. I think this study was a small touch to explore cyber communication applying to self-consturals. And I hope this small touch would spread out and help to understand human communication as well as cyber communication.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.5
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• pp.885-894
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• 2023

This study investigates and analyzes various marketing models that can overcome the economic challenges and resource scarcity faced by solo entrepreneurs. Previous research primarily focused on the integrated marketing communication (IMC) model, resulting in a lack of comprehensive discussion. In this study, we emphasized the IT content marketing communication model, considering a holistic analysis and the changing roles over time. As a result, we were able to propose a new strategic approach by integrating the ICM community model into a convergent value chain, improving the IMC model and promoting brand growth and online presence enhancement. This has laid the foundation for effectively increasing brand awareness and provided specific guidelines to support the sustained growth of solo entrepreneurship.

• Journal of the Korean Society for information Management
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• v.29 no.1
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• pp.375-393
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• 2012

The population aging occurs rapidly due to the advancement of the medical technology and living conditions and this led increased interests in how the elderly manages their lives. This study attempted to understand the information needs and behavior of the elderly users as well as to find about their information access and online communications. Based on the analysis of the interviews with thirty-two elderly users, they mainly looked for information on the topics such as health, news, leisure, and hobby. In addition, they primarily used television, radio, Internet, family members, relatives, and newspaper to obtain information. Their current use of social computing services including online communities, blogs, social network sites were low. However, the elderly users were aware of the social computing services' effectiveness in increasing the satisfaction and happiness of their lives by expanding the opportunities for them to communicate with family members and other social members.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.2
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• pp.161-180
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• 2013

This research analyzed how smart devices and Social Network Service (SNS) change the construction of social capital. The results show that smart devices provide the foundation of expending 'bridging social capital' by offering various communication tools. SNS reinforces 'bonding social capital' and extends 'bridging social capital' by expanding social relationships from off-line to online and supporting the construction of online communities. In contrast, the use of SNS through smart devices is not related to the generation of social capital. However, it builds a multi-aspect social capital by making people participate in various social activities.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.761-769
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• 2006

한국사회에서 새로운 미디어 문화로 가장 각광받는 것 중 하나가 '싸이월드(www. cyworld.com)' 이다. 싸이월드는 웹(Web)에서 하루하루의 일기(Log)를 쓰는 개념인 '개인 블로그(Blog)'로써 개인 미니 홈페이지 형태이다. 이는 단순한 트렌드에 그치는 것이 아니라, 2000 년대 초 카페나 커뮤니티를 기반으로 한 '집단(group) 사이버 문화'를 '개인 (individual) 사이버 문화'로 전환시키는 하나의 문화적 수준에서 논의되고 있다. 그런데 블로그 사이버 문화는 자본주의 소비문화와 밀접하게 연결된다. 현대의 사이비 문화는 개인의 능동적 선택과 이용을 전재로 하므로 자율적이고 독창적인 방식으로 미디어 문화를 소비하는 데, 자본주의 경제사회 속에서 개인의 자율성은 표면적인 이미지에 지나지 않는다. 특히 싸이월드와 같은 개인 미디어는 더욱 개인의 자율성에 기반한 문화행위를 실천하지만, 사실 싸이월드틀 움직이는 경제구조 속에서 규제된다. 싸이월드 이용자가 기본 미니홈피 플랫폼에 자신만의 개성을 표현하기 위해서는 '도토리' 라는 싸이월드의 전자화폐를 사용해야 하고, 이를 이용해 미니룸, 미니미, 스킨, 배경음악 등의 아이템을 구매한다. 그러나 싸이월드 이용자들은 개인의 자율성에 의해 소비행위를 창출하는 것이므로 이를 통해 이윤을 획득하는 자본세력에 대해서는 고려하지 않는다. 이것이 바로 자본주의 소비문화에 의해 지배되는 부정적인 '실제의 왜곡' 이다. 개인의 자율성을 강조함으로써 자본가의 이윤획득 구조를 은폐하여 자본본주의 소비를 재생산하고 강화하는 것이다. 따라서 우리는 개인 문화를 강조하는 현대 미디어 문화구조를 자본주의 권력의 장(場)으로 이해해야 한다. 그리고 미디어 문화의 생산과 소비를 통해 자본주의 소비 문화가 재생산되고 강화되는 현상을 비판함으로써 온라인 블로그의 커뮤니케이션 특성이 생산자(producer)로서의 기능보다 소비자(consumer) 로서의 기능이 강조되고 있음을 이해해야 할 것이다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.23-33
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• 2021

Under the long-term influence of COVID-19, offline activities were interrupted and online communication became the main way. With the rapid development of Korean Wave and network information technology, there have been many entertainment communication platforms. Fans can communicate with stars and other fans and share information through entertainment and communication platforms. This can improve users' perception of the value of entertainment communication platforms, arouse emotional resonance and have a positive impact on users' platform recommendation intention. In this study, the influence of user interaction, identity and recommendation intention of entertainment communication platforms was investigated by questionnaire. The results are as follows: First, the interaction between fans and content has a positive effect on psychological and behavioral identity. Second, the interaction between fans does not affect their psychological and behavioral identity. Third, the interaction between fans and stars has a positive impact on psychological identity and behavior identity. Fourth, psychological identity and behavioral identity have a positive impact on community members' willingness to recommend. Behavioral identity plays a partial mediating role between psychological identity and recommendation intention. Based on the above analysis results, the present situation, limitations and future research directions of this study are put forward.