• Title/Summary/Keyword: 온라인 의복구매

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The Perceived Importance Weight of Product Information Cues in E-Shopping (온라인 쇼핑에서 소지자가 지각하는 제품 정보 중요성의 비중)

  • Lee Kyu-Hye;Park Jihye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3 s.151
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    • pp.470-480
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    • 2006
  • Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

Segmentation of Chinese Fashion Product Consumers according to Internet Shopping Values and Their Online Word-of-Mouth and Purchase Behavior (인터넷 쇼핑가치에 따른 중국 패션제품 소비자 세분집단의 온라인 구전 및 구매행동)

  • Yin, Mei;Yu, Haekyung;Hwang, Seona
    • Fashion & Textile Research Journal
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    • v.18 no.3
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    • pp.317-326
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    • 2016
  • The main purposes of this study were to segment Chinese consumers who purchase fashion products through internet commerce according to internet shopping values, to compare their online word-of-mouth acceptance and dissemination behavior, and to examine the demographic characteristics and purchase behavior of the segments. 715 questionnaires were collected through internet survey from January $19^{th}$ to March $16^{th}$, 2015 and a total of 488 were used for the final data analysis. The respondents were twenty to thirty nine years old men and women living in all over China. Hedonic and utilitarian shopping values were identified through factor analysis and based on the shopping values, the respondents were categorized into four groups-ambivalent shopping value group, hedonic shopping value group, utilitarian shopping value group and indifferent group. Among these groups, there were significant differences in terms of online word-of-mouth acceptance as well as dissemination level and motivation. In overall, ambivalent shopping value group showed high online word-of-mouth acceptance as well as dissemination motivation. The groups also showed significant differences in clothing selection criteria, frequently purchased internet shopping sites, online clothing shopping frequency and information sources. The groups also differed in terms of age, residential area, education level, occupation and income. However, there were no significant differences in gender and marital status among the groups.

A study about the effects of online commerce on the local retail commercial area (온라인 거래의 증가가 지역 소매 상권에 미치는 영향에 관한 연구)

  • Lee, Kangbae
    • Economic Analysis
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    • v.25 no.2
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    • pp.54-95
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    • 2019
  • The purpose of this study is to analyze quantitatively and qualitatively the effects of the increase in online shopping and its effects on real-world commercial outlets. The empirical analysis of this study is based on the results of "Census on Establishments" and "Online Shopping Survey" that cover 15 years, from 2002 to 2016. According to the results of this study, the increase in the number of online transactions affects the decrease in the number of stores in the real-world retail sector. However, non-specialized large stores and chain convenience stores showed an increase in the number of stores. In addition, the number of F&B stores increased the most in line with the increase in online transactions. This is because the increase in online transactions and in internet users led to the use of more delivery applications and the introduction of popular places on blogs or through social media. Street-level rents for medium and large-sized locations increased. In other words, it is seen that the demand for differentiated real-world stores that provide a good user experience increases, even though online transactions also increase. These results suggest that real-world stores should provide good user experiences in their physical locations with a certain size and assortment of goods.

A Performance Analysis of Weaving Pattern Elimination Filter for Virtual Textile Wearing System (가상 직물 착용 시스템의 직조 패턴 제거 필터의 성능 분석)

  • Kwak, No-Yoon;Ahn, Eun-Young
    • Proceedings of the Korea Multimedia Society Conference
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    • 2012.05a
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    • pp.10-13
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    • 2012
  • 본 논문은 가상 직물 착용을 위한 직조 패턴 제거 필터의 성능 분석에 관한 것이다. 명도 차분 맵을 이용한 가상 직물 착용 시스템은 의류 형상 영역의 명도 차분 맵을 이용하여 조명과 음영 특성을 추출할 시, 의류 형상 영역의 색상에는 무관하지만 의류 모델의 직조 패턴에는 영향을 받는다. 본 논문에서는 바이래터럴 필터(bilateral filter)와 측지 형태학 필터(geodesic morphological filter)에 기반하여 모델 의류 영역의 직조 패턴을 제거하는 방법을 소개하고 그 성능을 분석함에 목적이 있다. 가상 직물 착용 시스템에 직조 패턴 제거 필터를 채택할 경우, 최대한 모델 영상의 직조 패턴에 무관하게 직물 원단의 디자인이 의복의 외관에 미치는 영향을 시뮬레이션할 수 있음에 따라 직물 디자이너의 창작활동을 도와줄 수 있다. 또한 온라인상에서 직물 원단이나 의류를 거래할 시에 구매자로 하여금 모델 영상의 직조패턴에 종속되지 않은 상태에서 의사결정을 할 수 있도록 지원해 B2B 또는 B2C 전자상거래 행위를 촉진할 수 있다.

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A Behavioral Study of Cyworld Mini Homepage Users' Fashion Consciousness and Their Online Clothing Purchase Patterns in Relation to the Level of Self-disclosure (싸이월드 미니홈피 사용자의 자기노출 정도에 따른 패션 의식 및 온라인 의복 구매행동 연구)

  • Kim, Yeon-Ji;Kim, Chil-Soon
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.991-1002
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    • 2010
  • Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

Impact of Characteristics of Fashion On-line Community on the Community Commitment and Brand Loyalty (패션 온라인 커뮤니티 특성이 커뮤니티 몰입과 브랜드 충성도에 미치는 영향에 관한 연구)

  • Ko Eun-Ju;Kwon Joon-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4 s.152
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    • pp.644-654
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    • 2006
  • The purpose of this study is 1) to analyze the clothing purchasing behavior according to gender 2) to analyze the characteristics provided by the fashion on-line community, 3) to analyze the effects of the fashion on-line community characteristics to community commitment and brand loyalty. As for data collection, on-line survey was conducted for the fashion online community members in 'daum' portal site and total 404 volumes were used for the study analysis. Data were analyzed by descriptive statistics, $x^2-test$, factor analysis, regression analysis by utilizing the SPSS 10.0 program. The results of this study were as follow: First, it was found that characteristics of fashion on-line community are three factors of 'interactivity', 'information provision' and 'interest provision'. Second, as the analysis result of the effects of the fashion on-line community characteristics to the community commitment and brand loyalty, the more 'interactivity' and 'interest provision', the higher 'behavioral commitment' and at this time brand loyalty was high. The higher 'interactivity', 'interest provision' and 'information provision', the higher attitudinal commitment and brand loyalty. In addition, the more 'information provision' and 'interest provision' were, the more it positively influenced brand loyalty. It is considered that this study will help fashion enterprises establish an on-line community strategy to induce brand loyalty by analyzing the community utilization pattern of fashion on-line community members.