• Title/Summary/Keyword: 온라인 의복구매

Search Result 16, Processing Time 0.034 seconds

A Path Analytic Exploration of Consumer Information Search in Online Clothing Purchases (온라인 의복구매를 위한 소비자 정보탐색의 경로분석적 탐구)

  • Kim, Eun-Young;Knight, Dee K.
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.12
    • /
    • pp.1721-1732
    • /
    • 2007
  • This study identified types of information source, and explored a path model for consumer information search by shopping attributes in the context of online decision making. Participants completed self-administered questionnaires during regularly scheduled classes. A total of 219 usable questionnaires were obtained from respondents who enroll at universities in the southwestern region of the United States. For data analysis, factor analysis and path model estimation were used. Consumer information source was classified into three types for online clothing purchases: Online source, Offline retail source, and Mass media. Consumers were more likely to rely on offline retail source for online clothing purchases, than other sources. In consumer information search by shopping attributes, online sources were more likely to be related to transaction-related attributes(e.g., incentive service), whereas offline retail source(e.g., displays in stores, manufacturer's catalogs and pamphlets) were more likely to be related to product and market related attributes(e.g., aesthetics, price) when purchasing clothing online. Also, the path model emphasizes the effect of shopping attributes on traditional retailer search behavior, leading to online purchase intention for clothing. This study supports consumer information search by attributes, and discusses a managerial implication of multi-channel retailing for apparel.

A Study on the Relationship between Risk Dimensions of Apparel Involvement and Online Impulse Buying Behavior (위험지각 측면에서의 의복관여와 온라인 충동구매행동의 상관관계에 관한 연구)

  • Rhee, Young-Ju
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.12
    • /
    • pp.1733-1741
    • /
    • 2007
  • Consumers nowadays spend more time using computers and are getting used to buying products through the Internet(Park, 2002), and therefore, understanding consumers' impulse buying behavior in an online shopping context is also important for retailers. The purpose of this study was to examine the relationship between online apparel impulse buying behavior and the two risk dimensions of apparel involvement(i.e., risk importance, risk probability). The data were collected using an online survey with a structured questionnaire. A total of 339 college students were used in the study. The results of MANOVA showed that the impulse buyer group perceived the risk importance and risk probability of apparel involvement significantly lower. Based on the results, the two hypotheses were supported. From the results of the present study, it is concluded that the two risk dimensions of apparel involvement are negatively related to online impulse buying behavior of apparel products. From the results of the present study, it is concluded that the risk dimensions of apparel involvement are closely related to the online apparel impulse buying behavior.

아바타 패션마케팅에 따른 의복 구매행동 연구

  • 장승희;이선재
    • Proceedings of the Korea Society of Costume Conference
    • /
    • 2004.05a
    • /
    • pp.69-69
    • /
    • 2004
  • 최근 인터넷 이용자의 증가와 인터넷 활성화에 따라 새로운 인터넷 컨텐츠 개발의 필요성이 대두되고 있다. 이러한 추세로 새롭게 제시된 온라인 수익모델로 아바타 서비스가 활발히 제공되면서, 인터넷 이용자와 닷컴 기업의 관심이 집중되고 있다. (중략)

  • PDF

A Comparison of the Benefits for Online Clothing Purchase between Korean and U.S. Consumers (한국과 미국 소비자의 온라인 의복구매시 추구혜택비교)

  • Kim, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.33 no.7
    • /
    • pp.1074-1085
    • /
    • 2009
  • This study compares the benefits for online clothing purchases between Korean and U.S. consumers. A total of 464 usable questionnaires were obtained from respondents who resided in Korea (n=253) and the United States (n=21l). Data were analyzed by descriptive statistics, factor analysis, and MANOVA. For online clothing purchases, the benefit consisted of five factors: product attribute, transaction services, security, country of origin, and brand symbolism. Results showed that the main effect of nationality and gender on the benefit factors were significant; there was an effect of nationality on product attributes, transaction services, and country of origin. Compared with Korean consumer, U.S. consumers were more likely to consider the benefits of product attributes, transaction services, and country of origin for clothing in online purchases. In addition, there was a gender difference in benefit factors of product attributes, transaction services, country of origin, and brand symbolism. Females were more likely than males to consider the benefits for clothing in online purchases. An interaction effect of nationality and gender was not significant in online purchases for clothing. The managerial implications are discussed for global fashion marketing across the countries.

A survey on consumers' purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s - (소비자들의 온라인 플랫폼 의류제품 구매실태 조사 - 10대~50대 남녀의 인구통계학적 특성을 중심으로 -)

  • Younghee Park
    • The Research Journal of the Costume Culture
    • /
    • v.31 no.5
    • /
    • pp.669-691
    • /
    • 2023
  • This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ2-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.

Chinese Women's Purchasing Behavior and Satisfaction for Korean-Made Clothing Purchased Online (중국여성의 온라인 쇼핑몰에서의 한국산 의복 구매행동과 만족도)

  • Pan, Hong-Yu;Choi, Jong-Myoung
    • Journal of the Korean Home Economics Association
    • /
    • v.47 no.10
    • /
    • pp.39-49
    • /
    • 2009
  • The purpose of this study was to investigate Chinese women’s clothing purchase behavior and satisfaction for clothing made in Korea. Data was collected from Chinese women who had made purchases of Koreanmanufactured clothing using the Chinese online shopping mall named ‘TaoBao’. In total, the responses of 439 questionnaires were tabulated and analyzed using the SPSS program 12.0. Results were as follows: 1) Shopping motivation was classified based on two factors: transformation motivation and information motivation. Most Chinese women who purchased clothing made in Korea did so because of information motivation. Results showed that the place of manufacturing origin(i..e Korea) did not negatively impact Korean clothing products at this online shopping mall. 2) Purchase satisfaction was influenced by three factors: quality satisfaction, wearing/management satisfaction, and design satisfaction. Most Chinese women were satisfied with clothing made in Korea in terms of the design factor. 3) There were correlations among Chinese women’s shopping motivation and purchase satisfaction for clothing made in Korea.

Korean Apparel Wearing Behavior of Foreigners (외국인의 한국 의류 착의실태)

  • Maharjan Shreejana;Chang-Bum Heo;Kyung-Seo Yoon;Ye-Sun Kim;Hyang Ki Yu;Su-Joung Cha
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2023.07a
    • /
    • pp.345-346
    • /
    • 2023
  • 본 연구는 한국 거주 외국인을 대상으로 한국 의류의 착용실태 및 착용 시 불편사항, 선호도 등을 알아보고자 하였다. 이를 통해 그 수요가 증가하고 있는 외국인 소비자를 흡수할 수 있는 의류개발에 필요한 기초자료를 얻고자 하였다. 본 연구는 설문지법으로 진행되었으며, 분석에는 SPSS 26.0 프로그램을 사용하였다. 의류 구매장소는 온라인 쇼핑이 가장 많았고, 구매 아이템은 티셔츠, 재킷이 많았다. 가격대는 3만원에서 5만원 사이가 가장 많았다. 구매 이유는 심미적 요인이 높았다. 한국 의류는 어깨부위, 다리길이가 가장 불편하였고, 바지가 가장 맞지 않는 것으로 나타났다. 선호스타일은 캐주얼과 모던 스타일이 많았고, 심플하고 편안한 이미지의 의복을 선호하며, 천연소재를 선호하였다. 조금 여유있는 실루엣의 의복을 선호하고 재킷, 티셔츠 등의 아이템을 선호하였다. 향후 국적, 체형 등에 따른 착의실태 및 선호도에 대한 연구가 진행되어야 할 것으로 생각된다.

  • PDF

A Study on The Influencing Factors of Purchase Intention for Smart Mountaineering Garments : An Extended Technology Acceptance Model (스마트 등산복에 대한 구매의도와 영향요인 분석 : 확장된 기술수용모형(TAM)을 바탕으로)

  • Park, Jaemin;Lee, Jung-Soo
    • Journal of Digital Convergence
    • /
    • v.10 no.10
    • /
    • pp.261-275
    • /
    • 2012
  • An increasing number of mountaineers are recently creating diverse consumer needs for mountaineering garments, thereby leading to a production of smart mountaineering garments with diverse-functions. Smart mountaineering garments are increasingly adding to comfort and safety, boosting their market size. This study researched on the Technology Acceptance Model (TAM) to examine factors that influence the intention of consumers to purchase buy mountaineering garments. For that purpose, 641 people aged 20-61 years who experienced in mountaineering were surveyed online. An extended TAM was designed by adding new variables such as fashion involvement and garment involvement associated with the characteristics of clothing products to the variables such as self-efficacy sense, technological innovativeness, perceived enjoyment. The findings of the study suggested that self-efficacy sense influenced perceived usefulness, perceived easiness of use, and perceived enjoyment, while garment involvement and fashion involvement influenced the perceived easiness of use and the perceived usefulness, respectively. Also, the perceived easiness of use influenced perceived usefulness and perceived enjoyment, while the perceived usefulness and perceived enjoyment directly influenced the intention of purchase. Based on the findings of this research, this study seeks to determine factors variables of smart garments purchase intention, and to explore measures to enhance such purchase intention, thereby offering working implications for developing smart mountaineering garments.

2D Image-based Virtual Wearing System : Textile Texture Mapping (2D 실사 기반 가상 착의 시스템 : 직물 텍스쳐 매핑)

  • Oh, Young-Geol;Kwak, No-Yoon
    • Proceedings of the Korean Society of Broadcast Engineers Conference
    • /
    • 2006.11a
    • /
    • pp.21-26
    • /
    • 2006
  • 본 논문은 가상 착의 시스템에 관한 것으로, 2D의류 모델 영상에서 의류 형상을 분할한 후, 분할된 의류 형상 영역의 음영 및 조명 특성을 유지하면서 사용자가 선택한 새로운 직물 패턴을 가상적으로 착용시킬 수 있는 2D 실사 기반 가상 착의 시스템의 직물 텍스쳐 매핑에 관한 것이다. 제안된 방법은 다양한 디지털 환경에서 실시간 처리가 가능하고 자연스럽고 사실적인 착용감을 제공할 뿐만 아니라 사용자의 수작업을 최대한 제거한 반자동화 처리가 가능하기 때문에 높은 실용성과 편리한 사용자 인터페이스를 제공할 수 있는 것이 특징이다. 제안된 방법에 따르면 실제 의복을 제작하지 않은 상태에서도 직물 원단의 디자인이 의복의 외관에 미치는 영향을 시뮬레이션할 수 있음에 따라 직물 디자이너의 창작활동을 도와줄 수 있고, 온라인상에서 직물 원단이나 의류를 거래할 시에 구매자의 의사결정을 지원해 B2B 또는 B2C 전자상거래 행위를 촉진할 수 있다. 더불어 기성복이나 맞춤복 모두에 대해 소비자가 자신의 취향에 어울리는 직물 패턴을 용이하게 선택하고 디자인하여 주문제작을 수행하는 거래환경을 조성할 수 있다.

  • PDF

The Effects of Male Consumer Clothing Consumption Values on the Perceived Attributes of Online Fashion Multi-brand Store and Use Intention (남성소비자의 의복소비가치가 온라인 패션 편집매장의 특성 지각과 이용의도에 미치는 영향)

  • Jeong, Hyerin;Kim, Hanna
    • Journal of Fashion Business
    • /
    • v.25 no.2
    • /
    • pp.18-33
    • /
    • 2021
  • This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.