• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.687-690
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• 2007

The environment of digital broadcast which represents as multi-channel and multimedia provides more crisis and pressure to newspapermen called as an uncrowned monarch in region of the press. The circulation of newspaper is declining dramatically and newspaper companies are turning their attention into digital broadcast in order to survive. Furthermore, besides of Chosun, Jung-Ang and Dong-A which are the three major newspapers in S. Korea, local newspaper companies are suffering from severe financial difficulties. However it could be an opportunity for digital broadcasters who undergo the lack of contents whether they are qualitative or quantitative. For the purpose of this study, it is to present a number of strategic approach in order that local newspapers outlast in the competitive digital broadcasting marketplace. Beyond the localism it intends to discuss about tapping into valuable newspaper contents as on-line journalism.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.746-749
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• 2015

The purpose of this study is to investigate the source of competitive advantage to create a successful business model. in IT firm. Business Model is strategic management tool to successful marketplace entry. This study provide that how business model works and what elements is important. When developing a business model framework and hoe they structure relationship between the proposed framework from product or service point of view. Business model must use a various platform as a online.

• The Journal of Information Systems
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• v.30 no.2
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• pp.165-188
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• 2021

Purpose This study was conducted to identify the multidimensional role of institutional mechanisms in the linear relationship of satisfaction, trust and repurchase intention, which are used as an important concept in the research of e-commerce. To this end, a research model was proposed by combining concepts which are the concept of perceived effectiveness of institutional mechanisms for overall e-commerce environment(e.g., PEEIM) and the concep of perceived effectiveness of institutional structures(e.g., PEIS) of a specific marketplace based on the social cognitive theory. Design/methodology/approach This study was conducted by dividing the data into two groups to identify institutional mechanisms and trust-building relationships according to the institutional contexts inherent in e-commerce. The institutional contexts were set up for the top two online companies and the bottom two online companies according to the results of the open market brand assessment from 2018 to 2019 in South Korea. Findings The result of this study found that PEIS had a direct impact on trust in both high and low groups respectively whereas PEEIM presented different paradoxical results in high and low groups. In the relationship between the satisfaction and the trust in the vendor of the high group, PEEIM showed negative moderating effects but in the relationship between the trust and the repurchase intention of the low group PEEIM showed positive moderating effects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.2048-2061
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• 2014

This paper redefines the concept of social shopping as the part of social commerce and identifies the significant factors to the customer satisfaction and repurchase intention for the social shopping using the factor analysis based on the selected elements from the previous research results. Structural equation modeling(SEM) result shows that 3 significant factors to the customer satisfaction are price, convenience of web site use and fun. But Security, reliability, diversity did not affect significantly satisfactorily. From the resulting factors to the customer satisfaction, users of social shopping seems to be satisfied with site entertainment like looking around and comparison shopping. The main purpose of visiting social shopping sites is considered as not only purchase of goods or services but also entertainment in the community and cyberspace. The results of this study, it provides an indication of the aspects of marketing that can be used in social shopping practice.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.682-695
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• 2019

In recent years, using a connected platform, companies have built and implemented a mobile viral marketing strategy to attract new customers and to have long-term relationships with existing customers. The emergence of interactive Web 2.0 has led to an explosive increase in customer engagement, and practitioners have become interested in connected platform to build close relationships with their customers. However, the study on the effectiveness of various customer influx methods using the connected platform that companies utilize for an increase of customer participation is insufficient. Based on the theoretical study of Sashi (2012), this study analyzes the actual mobile viral promotion of company A's open market shopping mall for the purpose of bringing new customers and having a long-term relationship with the new customers[1]. By analyzing the customer engagement type, the implications for the effectiveness of mobile viral promotion are suggested. First, as a result of the immediate effect of online viral promotion, promotions are partially effective in attracting new customers. Second, as a result of examining the change of customer engagement type in order to find out the long - term effect of online viral promotion, it was found that in most cases, new customers were not become satisfied customers and, Laggard Effect, which takes time to become a satisfied customer, has been confirmed.

• Journal of The Korean Association of Information Education
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• v.9 no.2
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• pp.319-327
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• 2005

With the advent of computers and network, the Internet(World Wide Web) is becoming more prevalent than ever before. The ICT and the policy of the development of information technology are also applied to the elementary school environment. In the elementary school field, we can easily find that children have different web-site preferences based on gender. There is a lot of research about adult gender issues for the purpose of customer analysis to increase business profits. However, there is little research about the gender factor in web-based instruction or educational web sites. Elementary school children are beginning to experience the Internet. In this study, we consider the analysis of the use and perception of the Internet based on gender differences, and discuss concrete guidelines in regards to elementary school pupil and therefore create Web Based Instruction or Educational Web Contents.

• Journal of the Korean Society for Library and Information Science
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• v.19
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• pp.3-22
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• 1990

이 글은 1990년 10월 29일부터 11월 1일까지 서울 아카데미 하우스에서 열린 제11차 국제문헌정보연맹 아시아$\cdot$태평양위원회 학술회의에서 행한 기조연설의 내용이다. 이 학술회의의 주제인 국가정보정책의 현황과 주요 문제를 정리하여 제시하는 것이 기조연설자가 맡은 과제라 보고 첫째, 최근 수년간 한국정부가 입안 실행한 산업정보정책을 살펴보고 둘째, 일반적으로 개발도상국에서 국가산업정보정책은 누가 입안하고, 입안된 정책은 누가 실행하며, 한국의 경우는 어떤지를 살펴보았다. 산업정보정책은 한 나라의 산업정보봉사활동이 이루고자하는 여러 목표들을 열거한 것이며, 다른 분야의 경우와 마찬가지로 정부에 의하여 결정된다. 산업정보정책을 심의 결정하여 공포하는 것도, 지정된 기관에 재정지원을 제공하거나 법적 의무를 지워 공포된 정책을 실행하는 것도 정부의 책임이다. 제6차 경제사회발전 5개년 계획(1987-91) 속에 표시된 한국정부의 전반적 산업정보정책은 $\ulcorner$산업기술정보 유통지원을 강화하여 현행 산업연구원내 기술정보유통센터의 운영을 대폭 강화하고 전국적 온라인 전산망을 구축하여 산업연구원을 명실 상부한 국가의 중추적 기술정보유통기관으로 육성해나가는 한편 이를 토대로 기술정보 거래시장(테크노 마켓트)을 설치 운영$\lrcorner$하는 것이다. 산업정보정책은 산업발달을 위한 정책 속에 통합되고, 그것은 다시 경제발전 및 기타 부문의 국가발전 정책 속에 포함되는 것이 바람직하다. 한국에서 일반경제정책은 경제기획원이, 산업정책은 상공부 가, 기술정책은 과학기술처가, 재정정책은 재무부와 한국은행이, 통신정책은 체신부가 심의 입안한다. 산업정보정책의 일부를 이루는 산업정책 입안의 주요 책임은 상공부의 산업정책국에 있다. 모든 개발도상국에 꼭 같이 적용할 수 있는 국가산업정보정책 입안 및 실행 지침 같은 것을 마련하기는 어렵다. 그것은 이 분야에 개발된 일반모형이 없고 또 개발도상국이라고 하는 것이 동질집단이 아니기 때문이다. 개발도상국 사이에는 그 경제 발전면에서 뿐만 아니라 정보활동 면에서도 큰 수준 차가 있다. 각 개발도상국은 그 나라 고유의 전통과 형편에 맞는 산업정보정책을 마련하여야 한다. 그렇지만 발전 수준이 비슷한 다른 나라의 산업정보정책을 검토하여 자국의 가능성과 제한점을 바르게 이해하는 일은 적절한 정책 입안에 있어서 도움이 될 것이다. 본 기조연설은 아시아와 대양주의 다른 개발도상국 정책 입안자들에게 그러한 검토자료를 제공할 목적으로 행해진 것이다.

• Archives of design research
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• v.16 no.3
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• pp.421-430
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• 2003

During the past years private brand sales in supermarkets grew more rapidly then manufacturer brands. Store brand products account for more than one-fifth of total volume sales in the United States and are outpacing national brand growth. The most compelling reason for this increased presence in the market is their price differential with national brands. A general tendency of store brand sales in Korea also is on the increase over the years. On the other hand there is something yet to learn in the field of private label. The research has resulted in consumers changing their perception of store brand products from one of low quality to one of premium quality. Reduced price is not the only answer for store brand to be survive. The new marketing approach should include better packaging improved quality and specific advertising and promotional programs designed to increase customer awareness and sales of store brand products.

• The KIPS Transactions:PartC
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• v.15C no.6
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• pp.507-512
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• 2008

At a recent, enterprises based on online-service are established because of rapid growth of information network. These enterprises collect personal information and do customer management. If customers use a paid service, company send billing information to customer and customer pay it. Such circulation and management of information is big issue but most companies don't care of information security. Actually, personal information that was managed by largest internal open-market was exposed. For safe customer information management, this paper proposes the method that decrease load of RSA cryptography algorithm that is commonly used for preventing from illegal attack or hacking. The method for decreasing load was designed by Binary NAF Method and it can operates modular Exponentiation rapidly. We implemented modular Exponentiation algorithm using existing Binary Method and Windows Method and compared and evaluated it.

• Journal of Distribution Research
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• v.6 no.2
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• pp.41-64
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• 2002

Since its market opening in the year 1996, Korea's retail sector has witnessed the emergence of various new retail formats such as discount stores and Internet shopping malls. Given the competition among various retail formats, it is needed to analyze the previous trends and to measure the future potential of the market with more careful economic models. Using Time Series Analysis on Korean economy and distribution industry, we aim to economic models to follow the trends and to measure the future growth of competing retail formats such as department stores, discount stores and convenience stores. We have found that the growth of department stores, convenience stores and specialty store format is very closely related with the private consumption expenditure. On the other hand, private consumption expenditure is not a good variable to explain the growth of discount stores and the supermarket sector. Following an extensive data analysis, three year forecasting of Korean distribution market including six different retail sectors is proposed. In addition, several discussion points including statistical classification of retail formats are argued.