• Archives of design research
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• v.11 no.2
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• pp.71-81
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• 1998

Outdoor advertising signs of sity is recorgnized as the most basic element forming street scenes of city as well as establishing the citys identity in firsthand and secondhand. It has just started by commercial measure but recntly, in the rapid economical growth and diversified social structure a grent number of business have been generated so that is brings an absoluce increage of kind and quantity in outdoor advertising signs. Such quantitative increase has caused now envirenmental city problems so a more effective control of outdoor advertising signs and sophisticatided and logical design is needed. Thus, I would like to set up the direction with street scenes of city can be formed through this study. Firstly, understanding the concept, special features, and strong, weark points of street scenes of city and outdoor advertising signs. Secondly, in present sitiation analysis, studing and comparing the chracteristic of our present outdoor advertising regulations with those of Japanese regulations. Thirdly performing the reserch upon now advertising signs can be influentia in city scenes and thereafter, issuing possible problem censequantly, I would like to suggest the direction of control policy of outdoor advertising signs as following (1). Leading differentiation of each reggion for the solution of environmental and scenic problem. (2). Non-realistic advertising regulation are needed to be amended for uping changing outdoor advertising signs. (3). Advertising problems should be settleed through effectiveness of outdoor advertising signs administration. (4). The problem of advertising agenics should be leaded short term and long term plan. (5). Collection of scenic pollution should be operated for building up a scenic and community consciousness. Therefore, with these suggestion of clear direction of polish, the improvement of city scenes and regional differentiation followed by activated local autonomy system can be induced so that a more beautiful city scenes can be achiveved.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.29 no.2
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• pp.131-140
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• 2016

Recent destructions of outdoor signboards have frequently been caused by strong wind, resulting in damage on the property and human livelihood. One of the major causes of the problems is inadequate implementation of structural design code to the outdoor signboards which are vulnerable to wind. This leads to this paper to present the design guideline of wind-resistant outdoor signboards. In order to estimate the design wind speed, basic wind speeds over Korea suggested by KBC(2015)(revision) are corrected with land surface roughness and topography of the terrain and installation height of the signboard. This paper also suggested the procedure of wind load estimation for different types of outdoor signboards; wall attached type, wall ribbed type and ground erected type. Since the process involves complex calculation to some extent, this paper presents summarized version of wind load estimation from non-professional point of view.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.13 no.6
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• pp.530-538
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• 2020

Safety inspections of outdoor advertisements are conducted to determine the aging status, specifications, and compliance with design documents. Regular inspections are conducted on outdoor advertisements from a safety perspective, as they not only undermine the aesthetic elements of the city but also could cause falls on roads or pedestrian paths. However, the current safety inspection methods are at risk of various accidents during the inspection advertisements on the outer wall of the building. And it is difficult to conduct in-depth inspections on them if they are fixed to the elevation of the building. Furthermore, there also is a risk of safety accidents, such as advertising structures falling onto a pedestrian path. Therefore, this paper aims to enhance the safety inspection system of outdoor advertisements using drones. This paper also intends to propose measures for facility inspection history management such as safety inspection cycle, maintenance, and removal of signboards.

• Archives of design research
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• v.20 no.3 s.71
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• pp.191-202
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• 2007

In these days, open signboard system is controlled by administrative policy and law, but there is no consideration for different types of building. As such, this study aims to propose planning criteria for streetside commercial buildings, such as elevation and mass design of buildings, layout of signboard attached to the building elevation with consideration for streetscape. In mass planning for streetside commercial buildings, the building type with front open space keeps lower open signboard density than the building type directly leading to the street. It is desirable that open signboard of lower floor part is attached by a horizontal type, open signboard of low medium floor part by a projected vertical type, open signboard of high medium floor part and roof part with a minumum attachment of open signboard. As for elevation planning relative to open signboard, it is desirable that an irregular wall type is more useful than a regular wall type to control open signboard. And in all cases, horizontal element facade has a handicap to control the quantity of signboard. If the building has a corner, the piloti should be used in the corner of lower story for smooth circulation of pedestrians and emphasizing the transparency of elevation. Specially, in the case of a round corner, the corner should be emphasized by the composition of high transparent mass.

• 프린팅코리아
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• s.54
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• pp.108-111
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• 2006

2006년 끝도 얼마 남지 않았다. 올해는 옥외광고계에 있어 뜻깊은 한해였다. 먼저 월드컵을 비롯해 각종 지방선거, 대기업.광공서를 중심으로 불었던 CI교체 사업 등으로 굵직굵직한 물량이 잇따라 쏟아졌다. 이와 함께 2006년 옥외광고 종사자들의 최대의 관심사는 '옥외광고물등 관리법 시행령 입부개정령'시행에 모아졌다. 많은 이들이 촉각을 곤두세울 수밖에 없었던 이유는 지난 6월 24일부터 시행된 개정령이 옥외광고업을 신고제에서 등록제로 전환하는 내용을 핵심으로 달고 있기 때문이다. 그러나 당초 입법예고와는 달리 기술능력 기준이 확대되면서 찬반 논란을 낳고 있다 개정령의 세부내용 및 문제가 되고 있는 자격증 범위 확대 문제에 대해 알아봤다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.383-389
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• 2009

For teaching Advertisement Drawings practically, knowledge of Outdoor Advertisement Practice must be ahead of drawing practices. For understanding and practicing of various materials, treatments, manufacturing process and arrangement on drawings, it is desirable understanding outdoor manufacturing process, and making use of a mock-up. Actually, technical books about outdoor advertisement are very insufficient. As a teaching media based on the actual field for advertisement drawings, snapshots of the field and actual process and a mock-up of a signboard was prepared for practical application.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.520-527
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• 2021

In this study, we focused on the low practicality of traditional outdoor advertisements due to uniformity of materials, shapes, and designs, so in order to improve it, we will analyze impact on the practicality of outdoor advertisements depends on the attached type of advertising signboards. The research method is to set up a research model and hypotheses through a literature review and conduct a survey and then perform factor analysis and hierarchical regression analysis. Hypothesis1. The evaluation factors (readability, formability or symbolism) of outdoor advertising signboard in traditional markets will affect their practicality. Hypothesis 2. The type of attached advertising signboards (protruding type or wall-type) in traditional markets will control the impact of each evaluation factors' on practicality. In a result, readability and formability will affect practicality. To increase practicality, the size, color, font, layout and etc. of outdoor advertising signboards should be well recognized to get the better understanding. Also, practicality will be increased by the harmonization and the sense of balance.

• Korea Petroleum Association Journal
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• s.265
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• pp.37-41
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• 2008

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.46-47
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• 2004

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2002.11a
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• pp.229-233
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• 2002

Considering the present outdoor environment of city landscapes, the improvement of well-formed street landscapes is very important issue in Korea. At this point of time, it is very meaningful to understand the outdoor advertising design and the planning condition of buildings and examine various problems about this and the possibilities for improvement. Thus the purpose of this study is to accumulate basic data to establish design guideline and visual factors for the outdoor advertising for useful environment. The conclusions of this study are as follows: outdoor advertising design is powerful design tools as identified to city landscape. Planning factors for outdoor advertising design should be developed systematically and more fit to the street environment and designers in the aspect of control and guidance.