• Title/Summary/Keyword: 오픈마켓

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Differences in preference for shopping platform use by generation and gender (세대, 성별에 따른 쇼핑 플랫폼 이용 선호도 차이)

  • Park, Jin-Hee;Park, Hye-Min;Lee, Young-Woo;Choi, Hun;Lee, Yong-Seol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.599-601
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    • 2022
  • Due to the increase in the use of smartphones after the 4th industrial revolution, the market size of mobile shopping is growing as mobile shopping using smartphones rather than internet shopping using PCs increases. With the rapid growth of the mobile shopping market, online social commerce and open markets have grown.

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An Extensible Architecture for Constructing Open Sharing Service (오픈 공유 서비스 구축을 위한 확장 아키텍쳐)

  • Cho, Eun-Sook;Cha, Young-Bin;Kim, Chul-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.620-627
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    • 2017
  • An open sharing market is a market providing a sharing business. It provides open sharing services handling various products, unlike existing sharing services providing specific products. Sharing under an open sharing market can include all products that are difficult for customers to deal with, and provides fluidity of trade through negotiating sharing periods and costs among sharers. There are many variant elements when you provide sharing services for various products. Therefore, in this paper, we propose an extensible architecture that can reflect the variant elements in open sharing markets. We expect the proposed architecture can continuously improve the extensibility of sharing services for various products, because we design sharing services as components to efficiently manage and provide various sharing services, and provide dynamic binding of variant elements.

The Effects of Perceived Justice According to Type of Consumer Complaints in the Internet Open Market (인터넷 오픈마켓에서의 소비자 불만유형에 따른 공정성지각 효과의 비교)

  • Im, Jung-Eun;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.4
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    • pp.563-574
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    • 2010
  • This study focused on the consumer post-complaint behavior in the Internet open market due to the rapid growth of Internet fashion markets and increased consumer dissatisfaction that has increased post complaint behavior. This study identifies the effect of perceived justice on consumer trust and repurchase intention, it then compares the effects of perceived justice on consumer trust and repurchase intention among the different types of dissatisfied groups. The respondents were 369 consumers who experienced dissatisfaction in the Internet open market. The data were analyzed by factor analysis, path analysis, ANOVA, cluster analysis using SPSS win 12.0 and Amos 7.0. In the research model, three components of perceived justice: distributive justice, procedural justice, and interactional justice have significant effects on trust. Trust has a positive effect on repurchase intention. Dissatisfied consumers were clustered into three types of those dissatisfied with 1) shopping mall/shipping, 2) service, and 3) products. The consumer groups classified by the types of dissatisfaction showed different effects of perceived justice on trust and repurchase intention in the Internet open market.

Negative e-WOM based consumer reviews of clothing on Internet open market site (인터넷 오픈마켓 의류상품의 사용후기를 통한 부정적 구전)

  • Kim, Sung-Hee
    • Journal of Fashion Business
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    • v.14 no.5
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    • pp.49-65
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    • 2010
  • The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

모바일 어플리케이션 분석 및 검증 솔루션 구현 사례

  • Ko, Seung Won;Joung, Sang Gon
    • Review of KIISC
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    • v.23 no.2
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    • pp.21-28
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    • 2013
  • 스마트폰의 급증 현상은 모바일 생태계의 패러다임을 변화시켰으며 다양한 SW 컨텐츠의 양산과 더불어 그 활용 영역의 확대를 가져왔다. 이에 따라 필연적으로 모바일 악성코드도 증가되고 있으며 개인정보 또는 회사 기밀정보의 무단 유출이라는 사회적 이슈도 대두되게 되었다. 이러한 문제를 해결하기 위해서는 모바일 어플리케이션에 대한 검증이 필요하고, 검증하는 방법에는 크게 정적분석 방법과 동적분석 방법이 있으며 분석 방법에 대한 자세한 내용은 선배 전문가들의 앞선 연구 사례와 논문에 몇 차례 소개된 바 있다. 이에 본 고에서는 정적분석 및 동적분석 방법을 응용하여 (주)안랩에서 실제로 운용 중인 모바일 어플리케이션의 분석 및 검증 솔루션(AMSD) 구현사례를 소개하고자 한다. 여기에는 기 알려진 정적분석 방법과 동적분석 방법에 대한 간략한 서술이 포함되어 있으며 시스템 아키텍처 정보와 실제 오픈 마켓을 대상으로 운용하면서 얻어진 앱 분석 사례 및 개선 방향도 담고 있다. 이를 통해 모바일 오픈 마켓 운영 시의 안전성과 신뢰성 확보 및 건전한 모바일 생태계 유지를 도모하는 데 조금이나마 도움이 되었으면 하는 바램이다.

The Study on Arbitration of Contents Dispute in Mobile Game (모바일게임 관련 콘텐츠분쟁조정 현황 연구)

  • Lee, Jae-Hong
    • Journal of Korea Game Society
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    • v.13 no.3
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    • pp.121-130
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    • 2013
  • This paper aims to grasp the status of dispute and relevant issues, focusing on cases resolved by the Contents Dispute Resolution Committee. In consequence, this paper reviewed and addressed many issues like the mobile game of pre-school children, game disputes between telecommunication service providers and other domestic companies, responsibility of game-developing companies, necessity of efforts (led by the service providers) for establishing the system to prevent damage, and increase of awareness on damage redeemed by companies. Additionally, this study enables us to understand that the system of dispute resolution pays a pivotal role to help disputers resolve issues in a reasonable way and that self-imposed confidence is absolutely required in the mobile open market.

Dynamic Growth of On-Line Shopping and its Implication on the Channel Policy: The Case of South Korea (온라인 쇼핑의 동태적 성장과 유통정책에 대한 함의)

  • Lee, Dong-Il;Suh, Yong-Gu
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.127-153
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    • 2010
  • This study explores the locomotives of the growth in the Korean online shopping industry upon the theoretical basis based on the last 10 years' rapid changing environment. This attempt reveals the counter-arguments against preemtive effects based on the observation of reintermediation process in the online industry. We reviewed the NEBIC model proposed by Wheeler(2002) and propose the growth model, double helix framework based on the dynamic capability view. Furthermore the relevance of the proposed framework was validated with the review of last 10 years' sales and market share data in the online shopping industry. Meanwhile we found the limits of online market growth with the open market domination. So future of the online shopping retailers is depending on the development of the channel functions and merchandising on the basis of self-capability. Based on the tentative conclusion, we also suggest implications for the policy makers. Firstly policy facilitating the specialization of the power sellers incubased in the open market is necessary for the sustainable online market growth. And the establishment of the control tower is suggested to coordinate the consistency of the policies and regulations. And the device of the incentive is also proposed to strengthen the open markets' function to facilitate the small and medium online merchants.

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